Puma SE (FRA:PUM) Operating Margin %: 2.78% (As of Mar. 2026) — 60% Below Median


FRA:PUM Puma SE FRA:PUM
68 GF Score
Price €26.05
GF Value €31.95
Valuation Modestly Undervalued
! 9 Warning Signs
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What is Puma SE Operating Margin %?

Puma SE FRA:PUM -7.59% 68 Operating Margin % is 2.78% as of Mar. 2026, which is 60% below its 10-year median of 6.88. GuruFocus rates FRA:PUM with a GF Score™ of 68/100 and a GF Value™ of €31.95 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 1,043 Manufacturing - Apparel & Accessories companies, Puma SE ranks worse than 79.1% on this metric.

Operating Margin % is calculated as Operating Income divided by its Revenue. Puma SE's Operating Income for the three months ended in Mar. 2026 was €52 Mil. Puma SE's Revenue for the three months ended in Mar. 2026 was €1,864 Mil. Therefore, Puma SE's Operating Margin % for the quarter that ended in Mar. 2026 was 2.78%.

The historical rank and industry rank for Puma SE's Operating Margin % or its related term are showing as below:

FRA:PUM' s Operating Margin % Range Over the Past 10 Years
Min: -4.9   Med: 6.88   Max: 8.19
Current: -3.93


FRA:PUM's Operating Margin % is ranked worse than
79.1% of 1043 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 4.08 vs FRA:PUM: -3.93

Puma SE's 5-Year Average Operating Margin % Growth Rate was 0.00% per year.

Puma SE's Operating Income for the three months ended in Mar. 2026 was €52 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Mar. 2026 was €-279 Mil.


Puma SE  (FRA:PUM) Operating Margin % Explanation

Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.


Be Aware

Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia’s Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.


Puma SE Operating Margin % Related Terms


Puma SE Operating Margin % Historical Data

* Premium members only.

The historical data trend for Puma SE's Operating Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Puma SE Operating Margin % Chart

Puma SE Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Operating Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8.19 7.57 7.23 6.53 -4.90

Puma SE Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Operating Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.18 -0.67 1.50 -26.22 2.78

FRA:PUM vs NKE, DECK, ONON: Operating Margin % Comparison

For the Footwear & Accessories subindustry, Puma SE's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Puma SE Operating Margin % vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Puma SE's Operating Margin % distribution charts can be found below:

* The bar in red indicates where Puma SE's Operating Margin % falls into.


FRA:PUM
68GF Score
Puma SE FRA:PUM
Operating Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Puma SE Operating Margin % Calculation

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Puma SE's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as

Operating Margin %=Operating Income (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=-357.4 / 7296.2
=-4.90 %

Puma SE's Operating Margin % for the quarter that ended in Mar. 2026 is calculated as

Operating Margin %=Operating Income (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=51.8 / 1863.8
=2.78 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Operating Margin % →
What does a Operating Margin % of 2.78% mean?
Puma SE (FRA:PUM) has a Operating Margin % of 2.78% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Puma SE and its competitors. This is 60% below median its historical median of 6.88. According to the industry distribution chart, Puma SE ranks #825 out of 1043 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 79.1%.
Is Puma SE's Operating Margin % too high?
Puma SE's current Operating Margin % of 2.78% is 60% below median its 10-year median of 6.88. The Manufacturing - Apparel & Accessories industry median Operating Margin % is 4.08. Puma SE's value of 2.78% is 31.9% below this industry median. Based on the distribution chart, Puma SE ranks #825 out of 1043 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, Puma SE has a GF Score™ of 68/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Puma SE's Operating Margin % compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Puma SE ranks #825 out of 1043 companies for Operating Margin %. This places Puma SE in the lower half of its industry. The industry median Operating Margin % is 4.08. Puma SE's value of 2.78% is 31.9% below this benchmark. While the company's 10-year median is 6.88 vs. the industry median of 4.08, Puma SE has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Manufacturing - Apparel & Accessories company?
The median Operating Margin % among Manufacturing - Apparel & Accessories companies is 4.08, based on 1,043 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Puma SE's current Operating Margin % of 2.78% is 31.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Puma SE and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Operating Margin % is 4.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Puma SE's current Operating Margin % is 2.78%, which is 60% below median its own 10-year median of 6.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Puma SE stock overvalued right now?
Based on GuruFocus' analysis, Puma SE (FRA:PUM) is currently considered Modestly Undervalued. The stock's GF Value™ is €31.95, compared to a current price of €26.05 — trading 18.5% below its estimated fair value. The current Operating Margin % is 2.78%, which is 60% below median its 10-year median of 6.88 and 31.9% below the Manufacturing - Apparel & Accessories industry median of 4.08. Puma SE's overall GF Score™ is 68/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Puma SE (FRA:PUM), the current Operating Margin % is 2.78% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Puma SE (FRA:PUM) Overvalued in 2026?

Based on GuruFocus' analysis, Puma SE stock appears to be undervalued. The current stock price of €26.05 is trading 18.5% below its estimated GF Value™ of €31.95. GuruFocus considers Puma SE to be Modestly Undervalued.

Key valuation signals for FRA:PUM:

  • Operating Margin %: 2.78% (60% below median its 10-year median of 6.88)
  • GF Value™: €31.95 vs. price of €26.05 (18.5% below fair value)
  • GF Score™: 68/100 with 9 warning signs
  • Industry Position: 31.9% below the Manufacturing - Apparel & Accessories median (#825 of 1043)

No single metric tells the full story. See the FRA:PUM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Puma SE Business Description

Address Puma Way 1, Herzogenaurach, BY, DEU, 91074
Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (56% of 2025 sales) is its largest category, followed by apparel (32%) and accessories (12%). Puma also licenses its name for fragrances, eyewear, and watches. Most of its sales are through wholesale partners (68% of 2025 sales), with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (43% of 2025 sales), the Americas (35%), and Asia-Pacific (22%). China-based competitor Anta is in the process of acquiring 29% of Puma's outstanding shares.
68GF Score

Get the complete analysis for FRA:PUM

Operating Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€26.05
Price
€31.95
GF Value