Media Chinese International (HKSE:00685) Beneish M-Score: -2.52 (As of Aug. 19, 2026)

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HKSE:00685 Media Chinese International Ltd HKSE:00685
41 GF Score
Price HK$0.18
GF Value HK$0.28
Valuation Possible Value Trap
! 7 Warning Signs
View Full Analysis

What is Media Chinese International Beneish M-Score?

Media Chinese International HKSE:00685 -3.74% 41 Beneish M-Score is -2.52 as of Aug. 19, 2026. GuruFocus rates HKSE:00685 with a GF Score™ of 41/100 and a GF Value™ of HK$0.28 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 974 Media - Diversified companies, Media Chinese International ranks worse than 54.31% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.52 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Media Chinese International's Beneish M-Score or its related term are showing as below:

HKSE:00685' s Beneish M-Score Range Over the Past 10 Years
Min: -3.08   Med: -2.66   Max: -2.52
Current: -2.52

During the past 13 years, the highest Beneish M-Score of Media Chinese International was -2.52. The lowest was -3.08. And the median was -2.66.


Media Chinese International Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Media Chinese International's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Media Chinese International Beneish M-Score Chart

Media Chinese International Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.80 -2.61 -2.54 -2.79 -2.52

Media Chinese International Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.79 -2.70 -2.60 -2.60 -2.52

HKSE:00685 vs NYT, WLY: Beneish M-Score Comparison

For the Publishing subindustry, Media Chinese International's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Media Chinese International Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Media Chinese International's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Media Chinese International's Beneish M-Score falls into.


HKSE:00685
41GF Score
Media Chinese International Ltd HKSE:00685
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Media Chinese International Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Media Chinese International for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9391+0.528 * 1.1547+0.404 * 1.1068+0.892 * 0.9991+0.115 * 1
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.0226+4.679 * -0.000343-0.327 * 1.0074
=-2.42

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was HK$97 Mil.
Revenue was 261.266 + 300.238 + 317.483 + 336.43 = HK$1,215 Mil.
Gross Profit was 59.413 + 70.416 + 64.909 + 70.276 = HK$265 Mil.
Total Current Assets was HK$1,013 Mil.
Total Assets was HK$1,515 Mil.
Property, Plant and Equipment(Net PPE) was HK$317 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$0 Mil.
Selling, General, & Admin. Expense(SGA) was HK$399 Mil.
Total Current Liabilities was HK$556 Mil.
Long-Term Debt & Capital Lease Obligation was HK$3 Mil.
Net Income was -68.774 + -13.111 + -29.574 + -13.814 = HK$-125 Mil.
Non Operating Income was 0 + 0 + 0 + 0 = HK$0 Mil.
Cash Flow from Operations was -35.643 + -27.863 + -28.181 + -33.066 = HK$-125 Mil.
Total Receivables was HK$104 Mil.
Revenue was 245.69 + 293.726 + 338.566 + 338.493 = HK$1,216 Mil.
Gross Profit was 54.417 + 81.271 + 87.384 + 83.216 = HK$306 Mil.
Total Current Assets was HK$1,075 Mil.
Total Assets was HK$1,565 Mil.
Property, Plant and Equipment(Net PPE) was HK$316 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$0 Mil.
Selling, General, & Admin. Expense(SGA) was HK$390 Mil.
Total Current Liabilities was HK$570 Mil.
Long-Term Debt & Capital Lease Obligation was HK$4 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(97.498 / 1215.417) / (103.907 / 1216.475)
=0.080218 / 0.085416
=0.9391

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(306.288 / 1216.475) / (265.014 / 1215.417)
=0.251783 / 0.218044
=1.1547

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (1012.702 + 316.907) / 1515.448) / (1 - (1075.445 + 316.275) / 1565.139)
=0.12263 / 0.110801
=1.1068

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=1215.417 / 1216.475
=0.9991

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(0 / (0 + 316.275)) / (0 / (0 + 316.907))
=0 / 0
=1

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(398.847 / 1215.417) / (390.359 / 1216.475)
=0.328157 / 0.320894
=1.0226

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((3.366 + 556.392) / 1515.448) / ((3.591 + 570.29) / 1565.139)
=0.369368 / 0.366665
=1.0074

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(-125.273 - 0 - -124.753) / 1515.448
=-0.000343

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Media Chinese International has a M-score of -2.42 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.52 mean?
Media Chinese International (HKSE:00685) has a Beneish M-Score of -2.52 as of Aug. 19, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Media Chinese International and its competitors. According to the industry distribution chart, Media Chinese International ranks #529 out of 974 companies in the Media - Diversified industry, placing it in the top 54.3%.
Is Media Chinese International's Beneish M-Score too high?
Media Chinese International's current Beneish M-Score is -2.52. Based on the distribution chart, Media Chinese International ranks #529 out of 974 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Media Chinese International has a GF Score™ of 41/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Media Chinese International's Beneish M-Score compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, Media Chinese International ranks #529 out of 974 companies for Beneish M-Score. This places Media Chinese International in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Media Chinese International and its competitors. Media Chinese International's current Beneish M-Score is -2.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Media Chinese International stock overvalued right now?
Based on GuruFocus' analysis, Media Chinese International (HKSE:00685) is currently considered Possible Value Trap. The stock's GF Value™ is HK$0.28, compared to a current price of HK$0.18 — trading 35.7% below its estimated fair value. The current Beneish M-Score is -2.52. Media Chinese International's overall GF Score™ is 41/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Media Chinese International (HKSE:00685), the current Beneish M-Score is -2.52 as of Aug. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Media Chinese International (HKSE:00685) Overvalued in 2026?

Based on GuruFocus' analysis, Media Chinese International stock appears to be undervalued. The current stock price of HK$0.18 is trading 35.7% below its estimated GF Value™ of HK$0.28. GuruFocus considers Media Chinese International to be Possible Value Trap.

Key valuation signals for HKSE:00685:

  • Beneish M-Score: -2.52
  • GF Value™: HK$0.28 vs. price of HK$0.18 (35.7% below fair value)
  • GF Score™: 41/100 with 7 warning signs

No single metric tells the full story. See the HKSE:00685 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Media Chinese International Business Description

Other Exchanges 5090:Malaysia
Address 18 Ka Yip Street, 15th Floor, Block A, Ming Pao Industrial Centre, Chai Wan, Hong Kong, HKG
Media Chinese International Ltd is a Hong Kong-based investment holding company. Along with its subsidiaries, it is principally engaged in publishing, printing, and distributing newspapers, magazines, books, and digital content that are mainly written in Chinese. It also provides travel and travel-related services in Hong Kong, Taiwan, North America, and Malaysia. The group's operating segments are Publishing and printing: Malaysia, which derives maximum revenue, Publishing and printing: Hong Kong and Taiwan, Publishing and printing: North America, and Travel and travel-related services.
41GF Score

Get the complete analysis for HKSE:00685

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.18
Price
HK$0.28
GF Value