Media Chinese International (HKSE:00685) ROCE %: -13.96% (As of Mar. 2026)

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HKSE:00685 Media Chinese International Ltd HKSE:00685
41 GF Score
Price HK$0.18
GF Value HK$0.28
Valuation Possible Value Trap
! 7 Warning Signs
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What is Media Chinese International ROCE %?

Media Chinese International HKSE:00685 -3.74% 41 ROCE % is -13.96% as of Mar. 2026. GuruFocus rates HKSE:00685 with a GF Score™ of 41/100 and a GF Value™ of HK$0.28 (Possible Value Trap). The stock has 7 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Media Chinese International's annualized ROCE % for the quarter that ended in Mar. 2026 was -13.96%.


Media Chinese International  (HKSE:00685) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.


Media Chinese International ROCE % Related Terms


Media Chinese International ROCE % Historical Data

* Premium members only.

The historical data trend for Media Chinese International's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Media Chinese International ROCE % Chart

Media Chinese International Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.42 1.54 -8.45 -2.71 -7.78

Media Chinese International Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -8.59 -5.12 -11.60 -4.81 -13.96
HKSE:00685
41GF Score
Media Chinese International Ltd HKSE:00685
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Media Chinese International ROCE % Calculation

Media Chinese International's annualized ROCE % for the fiscal year that ended in Mar. 2026 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Mar. 2026 )  (A: Mar. 2025 )(A: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Mar. 2026 )  (A: Mar. 2025 )(A: Mar. 2026 )
=-76.053/( ( (1565.139 - 570.29) + (1515.448 - 556.392) )/ 2 )
=-76.053/( (994.849+959.056)/ 2 )
=-76.053/976.9525
=-7.78 %

Media Chinese International's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-136.748/( ( (1530.756 - 531.032) + (1515.448 - 556.392) )/ 2 )
=-136.748/( ( 999.724 + 959.056 )/ 2 )
=-136.748/979.39
=-13.96 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -13.96% mean?
Media Chinese International (HKSE:00685) has a ROCE % of -13.96% as of Mar. 2026.
Is Media Chinese International's ROCE % too high?
Media Chinese International's current ROCE % is -13.96%. Overall, Media Chinese International has a GF Score™ of 41/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Media Chinese International's ROCE % compare to NYT and WLY?
Media Chinese International's ROCE % of -13.96% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.25. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.25, based on 976 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Media Chinese International's current ROCE % is -13.96%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Media Chinese International stock overvalued right now?
Based on GuruFocus' analysis, Media Chinese International (HKSE:00685) is currently considered Possible Value Trap. The stock's GF Value™ is HK$0.28, compared to a current price of HK$0.18 — trading 35.7% below its estimated fair value. The current ROCE % is -13.96%. Media Chinese International's overall GF Score™ is 41/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Media Chinese International (HKSE:00685), the current ROCE % is -13.96% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Media Chinese International (HKSE:00685) Overvalued in 2026?

Based on GuruFocus' analysis, Media Chinese International stock appears to be undervalued. The current stock price of HK$0.18 is trading 35.7% below its estimated GF Value™ of HK$0.28. GuruFocus considers Media Chinese International to be Possible Value Trap.

Key valuation signals for HKSE:00685:

  • ROCE %: -13.96%
  • GF Value™: HK$0.28 vs. price of HK$0.18 (35.7% below fair value)
  • GF Score™: 41/100 with 7 warning signs

No single metric tells the full story. See the HKSE:00685 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Media Chinese International Business Description

Other Exchanges 5090:Malaysia
Address 18 Ka Yip Street, 15th Floor, Block A, Ming Pao Industrial Centre, Chai Wan, Hong Kong, HKG
Media Chinese International Ltd is a Hong Kong-based investment holding company. Along with its subsidiaries, it is principally engaged in publishing, printing, and distributing newspapers, magazines, books, and digital content that are mainly written in Chinese. It also provides travel and travel-related services in Hong Kong, Taiwan, North America, and Malaysia. The group's operating segments are Publishing and printing: Malaysia, which derives maximum revenue, Publishing and printing: Hong Kong and Taiwan, Publishing and printing: North America, and Travel and travel-related services.
41GF Score

Get the complete analysis for HKSE:00685

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.18
Price
HK$0.28
GF Value