Sun Life FinancialTSX:SLF -0.24%78 Net Margin % is 6.12% as of Mar. 2026, which is 35% below its 10-year median of 9.47. GuruFocus rates TSX:SLF with a GF Score™ of 78/100 and a GF Value™ of C$87.00 (Modestly Overvalued). The stock has 8 warning signs investors should review. Among 501 Insurance companies, Sun Life Financial ranks worse than 51.3% on this metric.
The historical rank and industry rank for Sun Life Financial's Net Margin % or its related term are showing as below:
TSX:SLF'
s Net Margin % Range Over the Past 10 Years
Min: 6.42 Med: 9.47 Max: 88.19
Current: 9.14
TSX:SLF's Net Margin % is ranked worse than 51.3% of 501
companies
in the Insurance industry
Industry Median: 9.29
vs TSX:SLF: 9.14
Sun Life Financial (TSX:SLF) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Sun Life Financial Net Margin % Related Terms
Sun Life Financial Net Margin % Historical Data
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The historical data trend for Sun Life Financial's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSX:SLF vs BRK.A, AIG, HIG: Net Margin % Comparison
For the Insurance - Diversified subindustry, Sun Life Financial's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sun Life Financial Net Margin % vs Insurance Industry
For the Insurance industry and Financial Services sector, Sun Life Financial's Net Margin % distribution charts can be found below:
* The bar in red indicates where Sun Life Financial's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sun Life Financial (TSX:SLF) has a Net Margin % of 6.12% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Sun Life Financial and its competitors. This is 35% below median its historical median of 9.47. Over the past decade, Sun Life Financial's Net Margin % has ranged from 6.42 to 88.19. According to the industry distribution chart, Sun Life Financial ranks #257 out of 501 companies in the Insurance industry, placing it in the top 51.3%.
Is Sun Life Financial's Net Margin % too high?
Sun Life Financial's current Net Margin % of 6.12% is 35% below median its 10-year median of 9.47. Over the past 10 years, this metric has ranged from a low of 6.42 to a high of 88.19. The Insurance industry median Net Margin % is 9.29. Sun Life Financial's value of 6.12% is 34.1% below this industry median. Based on the distribution chart, Sun Life Financial ranks #257 out of 501 companies in the Insurance industry, which is below the industry midpoint. Overall, Sun Life Financial has a GF Score™ of 78/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sun Life Financial's Net Margin % compare to BRK.A and AIG?
According to the Insurance industry distribution chart, Sun Life Financial ranks #257 out of 501 companies for Net Margin %. This places Sun Life Financial in the lower half of its industry. The industry median Net Margin % is 9.29. Sun Life Financial's value of 6.12% is 34.1% below this benchmark. Historically, Sun Life Financial's own Net Margin % has ranged from 6.42 to 88.19 over the past decade. While the company's 10-year median is 9.47 vs. the industry median of 9.29, Sun Life Financial has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for an Insurance company?
The median Net Margin % among Insurance companies is 9.29, based on 501 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sun Life Financial's current Net Margin % of 6.12% is 34.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Sun Life Financial and its competitors. For the Insurance industry, the median Net Margin % is 9.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sun Life Financial's current Net Margin % is 6.12%, which is 35% below median its own 10-year median of 9.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sun Life Financial stock overvalued right now?
Based on GuruFocus' analysis, Sun Life Financial (TSX:SLF) is currently considered Modestly Overvalued. The stock's GF Value™ is C$87.00, compared to a current price of C$110.02 — trading 26.5% above its estimated fair value. The current Net Margin % is 6.12%, which is 35% below median its 10-year median of 9.47 and 34.1% below the Insurance industry median of 9.29. Sun Life Financial's overall GF Score™ is 78/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Sun Life Financial (TSX:SLF), the current Net Margin % is 6.12% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sun Life Financial (TSX:SLF) Overvalued in 2026?
Based on GuruFocus' analysis, Sun Life Financial stock appears to be overvalued.
The current stock price of C$110.02 is trading 26.5% above its estimated GF Value™ of C$87.00.
GuruFocus considers Sun Life Financial to be Modestly Overvalued.
Key valuation signals for TSX:SLF:
Net Margin %: 6.12% (35% below median its 10-year median of 9.47)
GF Value™: C$87.00 vs. price of C$110.02 (26.5% above fair value)
Industry Position: 34.1% below the Insurance median (#257 of 501)
No single metric tells the full story. See the TSX:SLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sun Life Financial is one of the Big Three Canadian life insurers. The Canadian business contributed around 35% of its 2025 adjusted earnings. In that segment, the firm provides health, life insurance, and annuity products to individual and group customers. Its US business is mostly group health and contributed about 17% of the firm's adjusted earnings in 2025. Sun Life also offers life insurance and wealth products in several Asian markets with a strong presence in Hong Kong and the Philippines. The Asia segment contributed around 18% of adjusted 2024 earnings. Its asset management business had around CAD 1.2 trillion total assets under management or administration at the end of 2025 and represents around 30% of the firm's earnings.
78GF Score
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