Sun Life FinancialTSX:SLF -0.55%77 Cyclically Adjusted PS Ratio is 1.83 as of Jul. 11, 2026, which is 42% above its 10-year median of 1.29. GuruFocus rates TSX:SLF with a GF Score™ of 77/100 and a GF Value™ of C$87.72 (Modestly Overvalued). The stock has 8 warning signs investors should review. Among 411 Insurance companies, Sun Life Financial ranks worse than 69.83% on this metric.
The historical rank and industry rank for Sun Life Financial's Cyclically Adjusted PS Ratio or its related term are showing as below:
TSX:SLF'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.84 Med: 1.29 Max: 1.83
Current: 1.83
During the past years, Sun Life Financial's highest Cyclically Adjusted PS Ratio was 1.83. The lowest was 0.84. And the median was 1.29.
TSX:SLF's Cyclically Adjusted PS Ratio is ranked worse than 69.83% of 411
companies
in the Insurance industry
Industry Median: 1.22
vs TSX:SLF: 1.83
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Sun Life Financial's adjusted revenue per share data for the three months ended in Mar. 2026 was C$15.646. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is C$61.85 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Sun Life Financial (TSX:SLF) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Sun Life Financial Cyclically Adjusted PS Ratio Related Terms
Sun Life Financial Cyclically Adjusted PS Ratio Historical Data
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The historical data trend for Sun Life Financial's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sun Life Financial Cyclically Adjusted PS Ratio Chart
TSX:SLF vs BRK.A, AIG, HIG: Cyclically Adjusted PS Ratio Comparison
For the Insurance - Diversified subindustry, Sun Life Financial's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sun Life Financial Cyclically Adjusted PS Ratio vs Insurance Industry
For the Insurance industry and Financial Services sector, Sun Life Financial's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Sun Life Financial's Cyclically Adjusted PS Ratio falls into.
Sun Life Financial Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Sun Life Financial's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 1.83 mean?
Sun Life Financial (TSX:SLF) has a Cyclically Adjusted PS Ratio of 1.83 as of Jul. 11, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Sun Life Financial and its competitors. This is 42% above median its historical median of 1.29. Over the past decade, Sun Life Financial's Cyclically Adjusted PS Ratio has ranged from 0.84 to 1.83. According to the industry distribution chart, Sun Life Financial ranks #287 out of 411 companies in the Insurance industry, placing it in the top 69.8%.
Is Sun Life Financial's Cyclically Adjusted PS Ratio too high?
Sun Life Financial's current Cyclically Adjusted PS Ratio of 1.83 is 42% above median its 10-year median of 1.29. Over the past 10 years, this metric has ranged from a low of 0.84 to a high of 1.83. The Insurance industry median Cyclically Adjusted PS Ratio is 1.22. Sun Life Financial's value of 1.83 is 50% above this industry median. Based on the distribution chart, Sun Life Financial ranks #287 out of 411 companies in the Insurance industry, which is below the industry midpoint. Overall, Sun Life Financial has a GF Score™ of 77/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sun Life Financial's Cyclically Adjusted PS Ratio compare to BRK.A and AIG?
According to the Insurance industry distribution chart, Sun Life Financial ranks #287 out of 411 companies for Cyclically Adjusted PS Ratio. This places Sun Life Financial in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.22. Sun Life Financial's value of 1.83 is 50% above this benchmark. Historically, Sun Life Financial's own Cyclically Adjusted PS Ratio has ranged from 0.84 to 1.83 over the past decade. While the company's 10-year median is 1.29 vs. the industry median of 1.22, Sun Life Financial has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for an Insurance company?
The median Cyclically Adjusted PS Ratio among Insurance companies is 1.22, based on 411 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sun Life Financial's current Cyclically Adjusted PS Ratio of 1.83 is 50% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Sun Life Financial and its competitors. For the Insurance industry, the median Cyclically Adjusted PS Ratio is 1.22 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sun Life Financial's current Cyclically Adjusted PS Ratio is 1.83, which is 42% above median its own 10-year median of 1.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sun Life Financial stock overvalued right now?
Based on GuruFocus' analysis, Sun Life Financial (TSX:SLF) is currently considered Modestly Overvalued. The stock's GF Value™ is C$87.72, compared to a current price of C$113.18 — trading 29% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.83, which is 42% above median its 10-year median of 1.29 and 50% above the Insurance industry median of 1.22. Sun Life Financial's overall GF Score™ is 77/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Sun Life Financial (TSX:SLF), the current Cyclically Adjusted PS Ratio is 1.83 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sun Life Financial (TSX:SLF) Overvalued in 2026?
Based on GuruFocus' analysis, Sun Life Financial stock appears to be overvalued.
The current stock price of C$113.18 is trading 29% above its estimated GF Value™ of C$87.72.
GuruFocus considers Sun Life Financial to be Modestly Overvalued.
Key valuation signals for TSX:SLF:
Cyclically Adjusted PS Ratio: 1.83 (42% above median its 10-year median of 1.29)
GF Value™: C$87.72 vs. price of C$113.18 (29% above fair value)
Industry Position: 50% above the Insurance median (#287 of 411)
No single metric tells the full story. See the TSX:SLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sun Life Financial is one of the Big Three Canadian life insurers. The Canadian business contributed around 35% of its 2025 adjusted earnings. In that segment, the firm provides health, life insurance, and annuity products to individual and group customers. Its US business is mostly group health and contributed about 17% of the firm's adjusted earnings in 2025. Sun Life also offers life insurance and wealth products in several Asian markets with a strong presence in Hong Kong and the Philippines. The Asia segment contributed around 18% of adjusted 2024 earnings. Its asset management business had around CAD 1.2 trillion total assets under management or administration at the end of 2025 and represents around 30% of the firm's earnings.
77GF Score
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