Marriott InternationalHAM:MAQ -1.31%88 OCF Margin % is 12.89% as of Mar. 2026, which is 16% above its 10-year median of 11.15. GuruFocus rates HAM:MAQ with a GF Score™ of 88/100 and a GF Value™ of €257.65 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 844 Travel & Leisure companies, Marriott International ranks worse than 53.32% on this metric.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Marriott International's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International OCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Marriott International's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International (HAM:MAQ) has a OCF Margin % of 12.89% as of Mar. 2026. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Marriott International and its competitors. This is 16% above median its historical median of 11.15. Over the past decade, Marriott International's OCF Margin % has ranged from 8.03 to 15.50. According to the industry distribution chart, Marriott International ranks #450 out of 844 companies in the Travel & Leisure industry, placing it in the top 53.3%.
Is Marriott International's OCF Margin % too high?
Marriott International's current OCF Margin % of 12.89% is 16% above median its 10-year median of 11.15. Over the past 10 years, this metric has ranged from a low of 8.03 to a high of 15.50. The Travel & Leisure industry median OCF Margin % is 14.12. Marriott International's value of 12.89% is 8.7% below this industry median. Based on the distribution chart, Marriott International ranks #450 out of 844 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Marriott International has a GF Score™ of 88/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's OCF Margin % compare to HLT and H?
According to the Travel & Leisure industry distribution chart, Marriott International ranks #450 out of 844 companies for OCF Margin %. This places Marriott International in the lower half of its industry. The industry median OCF Margin % is 14.12. Marriott International's value of 12.89% is 8.7% below this benchmark. Historically, Marriott International's own OCF Margin % has ranged from 8.03 to 15.50 over the past decade. While the company's 10-year median is 11.15 vs. the industry median of 14.12, Marriott International has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Travel & Leisure company?
The median OCF Margin % among Travel & Leisure companies is 14.12, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current OCF Margin % of 12.89% is 8.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Marriott International and its competitors. For the Travel & Leisure industry, the median OCF Margin % is 14.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current OCF Margin % is 12.89%, which is 16% above median its own 10-year median of 11.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (HAM:MAQ) is currently considered Modestly Overvalued. The stock's GF Value™ is €257.65, compared to a current price of €335.15 — trading 30.1% above its estimated fair value. The current OCF Margin % is 12.89%, which is 16% above median its 10-year median of 11.15 and 8.7% below the Travel & Leisure industry median of 14.12. Marriott International's overall GF Score™ is 88/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Marriott International (HAM:MAQ), the current OCF Margin % is 12.89% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (HAM:MAQ) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of €335.15 is trading 30.1% above its estimated GF Value™ of €257.65.
GuruFocus considers Marriott International to be Modestly Overvalued.
Key valuation signals for HAM:MAQ:
OCF Margin %: 12.89% (16% above median its 10-year median of 11.15)
GF Value™: €257.65 vs. price of €335.15 (30.1% above fair value)
Industry Position: 8.7% below the Travel & Leisure median (#450 of 844)
No single metric tells the full story. See the HAM:MAQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
88GF Score
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