Marriott InternationalHAM:MAQ +0.19%89 Shareholder Yield % is 1.80% as of Mar. 2026, which is 39% below its 10-year median of 2.94. GuruFocus rates HAM:MAQ with a GF Score™ of 89/100 and a GF Value™ of €258.11 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 822 Travel & Leisure companies, Marriott International ranks better than 53.53% on this metric.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. It is a measure of shareholder return.
As of today, Marriott International's Shareholder Yield % was 1.80%.
Marriott International (HAM:MAQ) Shareholder Yield % Explanation
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. The term was coined by William W. Priest of Epoch Investment Partners in a paper in 2005 entitled The Case for Shareholder Yield as a Dominant Driver of Future Equity Returns. William Priest indicated that "shareholder yield is a term that we came up with to reflect the various ways dividends can be paid to owners of a business in a publicly-traded company."
Dividend Yield % shows how much a company pays out in dividends each year relative to its stock price, which is most obvious form of shareholder return.
Buyback Yield % is the net repurchase of shares outstanding over the market capital of the company. Shares repurchases also increase shareholder value by returning the money back to shareholders.
Net Debt Paydown Yield % is the change in average of four quarters of company's total debt over a company's market cap. Assuming the total value of a company remains that same, shareholder value is increased as debt is reduced.
Marriott International Shareholder Yield % Related Terms
Marriott International Shareholder Yield % Historical Data
* Premium members only.
The historical data trend for Marriott International's Shareholder Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HAM:MAQ vs HLT, H, HTHT: Shareholder Yield % Comparison
For the Lodging subindustry, Marriott International's Shareholder Yield %, along with its competitors' market caps and Shareholder Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International Shareholder Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's Shareholder Yield % distribution charts can be found below:
* The bar in red indicates where Marriott International's Shareholder Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* All the data are calculated by TTM values. Note that if a companies is traded in several exchanges, then we calculate the company level data for Shareholder Yield % using the primary share class stock data. The calculation result in definition page is for demonstration purpose only, and it's showing the share class level data. Therefore, the numbers in the calculation may differ from elsewhere if the stock is not a primary share.
Marriott International (HAM:MAQ) has a Shareholder Yield % of 1.80% as of Mar. 2026. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Marriott International and its competitors. This is 39% below median its historical median of 2.94. According to the industry distribution chart, Marriott International ranks #382 out of 822 companies in the Travel & Leisure industry, placing it in the top 46.5%.
Is Marriott International's Shareholder Yield % too high?
Marriott International's current Shareholder Yield % of 1.80% is 39% below median its 10-year median of 2.94. The Travel & Leisure industry median Shareholder Yield % is 1.21. Marriott International's value of 1.80% is 49.4% above this industry median. Based on the distribution chart, Marriott International ranks #382 out of 822 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Marriott International has a GF Score™ of 89/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's Shareholder Yield % compare to HLT and H?
According to the Travel & Leisure industry distribution chart, Marriott International ranks #382 out of 822 companies for Shareholder Yield %. This puts Marriott International in the upper half of its industry. The industry median Shareholder Yield % is 1.21. Marriott International's value of 1.80% is 49.4% above this benchmark. While the company's 10-year median is 2.94 vs. the industry median of 1.21, Marriott International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shareholder Yield % for a Travel & Leisure company?
The median Shareholder Yield % among Travel & Leisure companies is 1.21, based on 822 companies in the industry. Companies in the top quartile (top 25%) have a Shareholder Yield % significantly above this median, while those in the bottom quartile fall well below. However, Shareholder Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current Shareholder Yield % of 1.80% is 49.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shareholder Yield % mean?
A high Shareholder Yield % can signal that a stock is expensive relative to its fundamentals. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Marriott International and its competitors. For the Travel & Leisure industry, the median Shareholder Yield % is 1.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current Shareholder Yield % is 1.80%, which is 39% below median its own 10-year median of 2.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (HAM:MAQ) is currently considered Modestly Overvalued. The stock's GF Value™ is €258.11, compared to a current price of €324.55 — trading 25.7% above its estimated fair value. The current Shareholder Yield % is 1.80%, which is 39% below median its 10-year median of 2.94 and 49.4% above the Travel & Leisure industry median of 1.21. Marriott International's overall GF Score™ is 89/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shareholder Yield % calculated?
Shareholder Yield % is calculated from a company's financial statements. For Marriott International (HAM:MAQ), the current Shareholder Yield % is 1.80% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (HAM:MAQ) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of €324.55 is trading 25.7% above its estimated GF Value™ of €258.11.
GuruFocus considers Marriott International to be Modestly Overvalued.
Key valuation signals for HAM:MAQ:
Shareholder Yield %: 1.80% (39% below median its 10-year median of 2.94)
GF Value™: €258.11 vs. price of €324.55 (25.7% above fair value)
Industry Position: 49.4% above the Travel & Leisure median (#382 of 822)
No single metric tells the full story. See the HAM:MAQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
89GF Score
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