Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Shun Ho HoldingsHKSE:00253 48 OCF Margin % is 40.02% as of Dec. 2025, which is 7% below its 10-year median of 43.17. GuruFocus rates HKSE:00253 with a GF Score™ of 48/100 and a GF Value™ of HK$0.85 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 844 Travel & Leisure companies, Shun Ho Holdings ranks better than 89.22% on this metric.
The historical data trend for Shun Ho Holdings's OCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:00253 vs MAR, HLT, H: OCF Margin % Comparison
For the Lodging subindustry, Shun Ho Holdings's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shun Ho Holdings OCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Shun Ho Holdings's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Shun Ho Holdings's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Shun Ho Holdings (HKSE:00253) has a OCF Margin % of 40.02% as of Dec. 2025. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Shun Ho Holdings and its competitors. This is near median its historical median of 43.17. Over the past decade, Shun Ho Holdings' OCF Margin % has ranged from 27.32 to 50.41. According to the industry distribution chart, Shun Ho Holdings ranks #91 out of 844 companies in the Travel & Leisure industry, placing it in the top 10.8%.
Is Shun Ho Holdings' OCF Margin % too high?
Shun Ho Holdings' current OCF Margin % of 40.02% is near median its 10-year median of 43.17. Over the past 10 years, this metric has ranged from a low of 27.32 to a high of 50.41. The Travel & Leisure industry median OCF Margin % is 13.90. Shun Ho Holdings' value of 40.02% is 187.9% above this industry median. Based on the distribution chart, Shun Ho Holdings ranks #91 out of 844 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Shun Ho Holdings has a GF Score™ of 48/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shun Ho Holdings' OCF Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Shun Ho Holdings ranks #91 out of 844 companies for OCF Margin %. This places Shun Ho Holdings in the top 11% of its industry — outperforming the majority of peers. The industry median OCF Margin % is 13.90. Shun Ho Holdings' value of 40.02% is 187.9% above this benchmark. Historically, Shun Ho Holdings' own OCF Margin % has ranged from 27.32 to 50.41 over the past decade. While the company's 10-year median is 43.17 vs. the industry median of 13.90, Shun Ho Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Travel & Leisure company?
The median OCF Margin % among Travel & Leisure companies is 13.90, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shun Ho Holdings's current OCF Margin % of 40.02% is 187.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Shun Ho Holdings and its competitors. For the Travel & Leisure industry, the median OCF Margin % is 13.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shun Ho Holdings's current OCF Margin % is 40.02%, which is near median its own 10-year median of 43.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shun Ho Holdings stock overvalued right now?
Based on GuruFocus' analysis, Shun Ho Holdings (HKSE:00253) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.85, compared to a current price of HK$0.64 — trading 24.7% below its estimated fair value. The current OCF Margin % is 40.02%, which is near median its 10-year median of 43.17 and 187.9% above the Travel & Leisure industry median of 13.90. Shun Ho Holdings' overall GF Score™ is 48/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Shun Ho Holdings (HKSE:00253), the current OCF Margin % is 40.02% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shun Ho Holdings (HKSE:00253) Overvalued in 2026?
Based on GuruFocus' analysis, Shun Ho Holdings stock appears to be undervalued.
The current stock price of HK$0.64 is trading 24.7% below its estimated GF Value™ of HK$0.85.
GuruFocus considers Shun Ho Holdings to be Modestly Undervalued.
Key valuation signals for HKSE:00253:
OCF Margin %: 40.02% (near median its 10-year median of 43.17)
GF Value™: HK$0.85 vs. price of HK$0.64 (24.7% below fair value)
Industry Position: 187.9% above the Travel & Leisure median (#91 of 844)
No single metric tells the full story. See the HKSE:00253 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shun Ho Holdings Ltd is a Hong Kong-based investment holding company principally engaged in hotel businesses. The Group mainly operates through the following segments: Hospitality services, Property investment, Securities investment. The majority of its revenue is generated from the Hospitality services, which represent income generated from the operations of various hotels like Magnificent International Hotel, Shanghai, Best Western Hotel Causeway Bay, Ramada Hong Kong Grand, Grand Bay View Hotel, Wood Street Hotel, Best Western Plus Hotel Kowloon, etc. Geographically, the Group generates maximum revenue from Hong Kong, and the rest from the People's Republic of China (PRC) and the United Kingdom.
48GF Score
Get the complete analysis for HKSE:00253
OCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
HKSE:00253 has been successfully added to your 
