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Shun Ho HoldingsHKSE:00253 48 Operating Margin % is 21.69% as of Dec. 2025, which is 9% below its 10-year median of 23.85. GuruFocus rates HKSE:00253 with a GF Score™ of 48/100 and a GF Value™ of HK$0.85 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 842 Travel & Leisure companies, Shun Ho Holdings ranks better than 75.18% on this metric.
Shun Ho Holdings Ltd operating margin has been in a 5-year decline. The average rate of decline per year is -8.8%.
The historical rank and industry rank for Shun Ho Holdings's Operating Margin % or its related term are showing as below:
HKSE:00253'
s Operating Margin % Range Over the Past 10 Years
Min: 11.83 Med: 23.85 Max: 41.51
Current: 17.55
HKSE:00253's Operating Margin % is ranked better than 75.18% of 842
companies
in the Travel & Leisure industry
Industry Median: 8.245
vs HKSE:00253: 17.55
Shun Ho Holdings's 5-Year Average Operating Margin % Growth Rate was -8.80% per year.
Shun Ho Holdings (HKSE:00253) Operating Margin % Explanation
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Shun Ho Holdings Operating Margin % Related Terms
Shun Ho Holdings Operating Margin % Historical Data
* Premium members only.
The historical data trend for Shun Ho Holdings's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:00253 vs MAR, HLT, H: Operating Margin % Comparison
For the Lodging subindustry, Shun Ho Holdings's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shun Ho Holdings Operating Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Shun Ho Holdings's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Shun Ho Holdings's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Shun Ho Holdings's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Shun Ho Holdings (HKSE:00253) has a Operating Margin % of 21.69% as of Dec. 2025. Operating margin is the ratio of total operating income to net sales. View historical data on Shun Ho Holdings and its competitors. This is near median its historical median of 23.85. Over the past decade, Shun Ho Holdings' Operating Margin % has ranged from 11.83 to 41.51. According to the industry distribution chart, Shun Ho Holdings ranks #209 out of 842 companies in the Travel & Leisure industry, placing it in the top 24.8%.
Is Shun Ho Holdings' Operating Margin % too high?
Shun Ho Holdings' current Operating Margin % of 21.69% is near median its 10-year median of 23.85. Over the past 10 years, this metric has ranged from a low of 11.83 to a high of 41.51. The Travel & Leisure industry median Operating Margin % is 8.25. Shun Ho Holdings' value of 21.69% is 163.1% above this industry median. Based on the distribution chart, Shun Ho Holdings ranks #209 out of 842 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Shun Ho Holdings has a GF Score™ of 48/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shun Ho Holdings' Operating Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Shun Ho Holdings ranks #209 out of 842 companies for Operating Margin %. This places Shun Ho Holdings in the top 25% of its industry — outperforming the majority of peers. The industry median Operating Margin % is 8.25. Shun Ho Holdings' value of 21.69% is 163.1% above this benchmark. Historically, Shun Ho Holdings' own Operating Margin % has ranged from 11.83 to 41.51 over the past decade. While the company's 10-year median is 23.85 vs. the industry median of 8.25, Shun Ho Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Travel & Leisure company?
The median Operating Margin % among Travel & Leisure companies is 8.25, based on 842 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shun Ho Holdings's current Operating Margin % of 21.69% is 163.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Shun Ho Holdings and its competitors. For the Travel & Leisure industry, the median Operating Margin % is 8.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shun Ho Holdings's current Operating Margin % is 21.69%, which is near median its own 10-year median of 23.85. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shun Ho Holdings stock overvalued right now?
Based on GuruFocus' analysis, Shun Ho Holdings (HKSE:00253) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.85, compared to a current price of HK$0.64 — trading 24.7% below its estimated fair value. The current Operating Margin % is 21.69%, which is near median its 10-year median of 23.85 and 163.1% above the Travel & Leisure industry median of 8.25. Shun Ho Holdings' overall GF Score™ is 48/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Shun Ho Holdings (HKSE:00253), the current Operating Margin % is 21.69% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shun Ho Holdings (HKSE:00253) Overvalued in 2026?
Based on GuruFocus' analysis, Shun Ho Holdings stock appears to be undervalued.
The current stock price of HK$0.64 is trading 24.7% below its estimated GF Value™ of HK$0.85.
GuruFocus considers Shun Ho Holdings to be Modestly Undervalued.
Key valuation signals for HKSE:00253:
Operating Margin %: 21.69% (near median its 10-year median of 23.85)
GF Value™: HK$0.85 vs. price of HK$0.64 (24.7% below fair value)
Industry Position: 163.1% above the Travel & Leisure median (#209 of 842)
No single metric tells the full story. See the HKSE:00253 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shun Ho Holdings Ltd is a Hong Kong-based investment holding company principally engaged in hotel businesses. The Group mainly operates through the following segments: Hospitality services, Property investment, Securities investment. The majority of its revenue is generated from the Hospitality services, which represent income generated from the operations of various hotels like Magnificent International Hotel, Shanghai, Best Western Hotel Causeway Bay, Ramada Hong Kong Grand, Grand Bay View Hotel, Wood Street Hotel, Best Western Plus Hotel Kowloon, etc. Geographically, the Group generates maximum revenue from Hong Kong, and the rest from the People's Republic of China (PRC) and the United Kingdom.
48GF Score
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Operating Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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