Viking HoldingsVIK -1.28%19 PB Ratio is 43.23 as of Jul. 05, 2026, which is 20% above its 10-year median of 35.94. GuruFocus rates VIK with a GF Score™ of 19/100. The stock has 8 warning signs investors should review. Among 795 Travel & Leisure companies, Viking Holdings ranks worse than 99.37% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-05), Viking Holdings's share price is $100.69. Viking Holdings's Book Value per Share for the quarter that ended in Mar. 2026 was $2.33. Hence, Viking Holdings's PB Ratio of today is 43.23.
The historical rank and industry rank for Viking Holdings's PB Ratio or its related term are showing as below:
VIK'
s PB Ratio Range Over the Past 10 Years
Min: 27.71 Med: 35.94 Max: 102.61
Current: 43.23
During the past 5 years, Viking Holdings's highest PB Ratio was 102.61. The lowest was 27.71. And the median was 35.94.
VIK's PB Ratio is ranked worse than 99.37% of 795
companies
in the Travel & Leisure industry
Industry Median: 1.5
vs VIK: 43.23
During the past 5 years, the highest 3-Year average Book Value Per Share Growth Rate of Viking Holdings was 61.80% per year. The lowest was 61.80% per year. And the median was 61.80% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Viking Holdings PB Ratio Related Terms
Viking Holdings PB Ratio Historical Data
* Premium members only.
The historical data trend for Viking Holdings's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Viking Holdings's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viking Holdings PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Viking Holdings's PB Ratio distribution charts can be found below:
* The bar in red indicates where Viking Holdings's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Viking Holdings's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Viking Holdings (VIK) has a PB Ratio of 43.23 as of Jul. 05, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Viking Holdings and its competitors. This is 20% above median its historical median of 35.94. Over the past decade, Viking Holdings' PB Ratio has ranged from 27.71 to 102.61. According to the industry distribution chart, Viking Holdings ranks #790 out of 795 companies in the Travel & Leisure industry, placing it in the top 99.4%.
Is Viking Holdings' PB Ratio too high?
Viking Holdings' current PB Ratio of 43.23 is 20% above median its 10-year median of 35.94. Over the past 10 years, this metric has ranged from a low of 27.71 to a high of 102.61. The Travel & Leisure industry median PB Ratio is 1.50. Viking Holdings' value of 43.23 is 2782% above this industry median. Based on the distribution chart, Viking Holdings ranks #790 out of 795 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Viking Holdings has a GF Score™ of 19/100, reflecting its overall financial health beyond just this single metric.
How does Viking Holdings' PB Ratio compare to CCL and EXPE?
According to the Travel & Leisure industry distribution chart, Viking Holdings ranks #790 out of 795 companies for PB Ratio. This places Viking Holdings in the lower half of its industry. The industry median PB Ratio is 1.50. Viking Holdings' value of 43.23 is 2782% above this benchmark. Historically, Viking Holdings' own PB Ratio has ranged from 27.71 to 102.61 over the past decade. While the company's 10-year median is 35.94 vs. the industry median of 1.50, Viking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.50, based on 795 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Viking Holdings's current PB Ratio of 43.23 is 2782% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Viking Holdings and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viking Holdings's current PB Ratio is 43.23, which is 20% above median its own 10-year median of 35.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viking Holdings stock overvalued right now?
Viking Holdings (VIK) has a current PB Ratio of 43.23. The current PB Ratio is 43.23, which is 20% above median its 10-year median of 35.94 and 2782% above the Travel & Leisure industry median of 1.50. Viking Holdings' overall GF Score™ is 19/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Viking Holdings (VIK), the current PB Ratio is 43.23 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Viking Holdings Ltd is a travel company, with a fleet of 92 small ships, which view as floating hotels. It offers travel experiences on all seven continents in all three categories of the cruise industry river, ocean, and expedition cruising. The Group defines its products based on the type of cruise offering and language of the cruise service. The River segment provides river cruises outside the United States to English-speaking passengers. The Ocean segment offers ocean cruises to English-speaking passengers. Other include operating segments that are not individually reportable, consisting of expedition cruises for English-speaking passengers (Expedition), Mississippi River cruises for English-speaking passengers, and Viking China, which includes cruises for Mandarin.
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