Viking HoldingsVIK -1.28%19 PS Ratio is 6.75 as of Jul. 05, 2026, which is 75% above its 10-year median of 3.86. GuruFocus rates VIK with a GF Score™ of 19/100. The stock has 8 warning signs investors should review. Among 844 Travel & Leisure companies, Viking Holdings ranks worse than 87.09% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Viking Holdings's share price is $100.69.
Viking Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $14.91. Hence, Viking Holdings's PS Ratio for today is 6.75.
Warning Sign:
Viking Holdings Ltd stock PS Ratio (=6.75) is close to 3-year high of 6.93.
The historical rank and industry rank for Viking Holdings's PS Ratio or its related term are showing as below:
VIK'
s PS Ratio Range Over the Past 10 Years
Min: 2.56 Med: 3.86 Max: 6.93
Current: 6.75
During the past 5 years, Viking Holdings's highest PS Ratio was 6.93. The lowest was 2.56. And the median was 3.86.
VIK's PS Ratio is ranked worse than 87.09% of 844
companies
in the Travel & Leisure industry
Industry Median: 1.51
vs VIK: 6.75
During the past 12 months, the average Revenue per Share Growth Rate of Viking Holdings was 12.40% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 25.50% per year.
During the past 5 years, Viking Holdings's highest 3-Year average Revenue per Share Growth Rate was 115.70% per year. The lowest was 25.50% per year. And the median was 70.60% per year.
Back to Basics: PS Ratio
Viking Holdings (NYSE:VIK) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Viking Holdings PS Ratio Related Terms
Viking Holdings PS Ratio Historical Data
* Premium members only.
The historical data trend for Viking Holdings's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Viking Holdings's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viking Holdings PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Viking Holdings's PS Ratio distribution charts can be found below:
* The bar in red indicates where Viking Holdings's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Viking Holdings's Share Price of today is $100.69. Viking Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $14.91.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Viking Holdings (VIK) has a PS Ratio of 6.75 as of Jul. 05, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Viking Holdings and its competitors. This is 75% above median its historical median of 3.86. Over the past decade, Viking Holdings' PS Ratio has ranged from 2.56 to 6.93. According to the industry distribution chart, Viking Holdings ranks #735 out of 844 companies in the Travel & Leisure industry, placing it in the top 87.1%.
Is Viking Holdings' PS Ratio too high?
Viking Holdings' current PS Ratio of 6.75 is 75% above median its 10-year median of 3.86. Over the past 10 years, this metric has ranged from a low of 2.56 to a high of 6.93. The Travel & Leisure industry median PS Ratio is 1.51. Viking Holdings' value of 6.75 is 347% above this industry median. Based on the distribution chart, Viking Holdings ranks #735 out of 844 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Viking Holdings has a GF Score™ of 19/100, reflecting its overall financial health beyond just this single metric.
How does Viking Holdings' PS Ratio compare to CCL and EXPE?
According to the Travel & Leisure industry distribution chart, Viking Holdings ranks #735 out of 844 companies for PS Ratio. This places Viking Holdings in the lower half of its industry. The industry median PS Ratio is 1.51. Viking Holdings' value of 6.75 is 347% above this benchmark. Historically, Viking Holdings' own PS Ratio has ranged from 2.56 to 6.93 over the past decade. While the company's 10-year median is 3.86 vs. the industry median of 1.51, Viking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.51, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Viking Holdings's current PS Ratio of 6.75 is 347% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Viking Holdings and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viking Holdings's current PS Ratio is 6.75, which is 75% above median its own 10-year median of 3.86. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viking Holdings stock overvalued right now?
Viking Holdings (VIK) has a current PS Ratio of 6.75. The current PS Ratio is 6.75, which is 75% above median its 10-year median of 3.86 and 347% above the Travel & Leisure industry median of 1.51. Viking Holdings' overall GF Score™ is 19/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Viking Holdings (VIK), the current PS Ratio is 6.75 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Viking Holdings Ltd is a travel company, with a fleet of 92 small ships, which view as floating hotels. It offers travel experiences on all seven continents in all three categories of the cruise industry river, ocean, and expedition cruising. The Group defines its products based on the type of cruise offering and language of the cruise service. The River segment provides river cruises outside the United States to English-speaking passengers. The Ocean segment offers ocean cruises to English-speaking passengers. Other include operating segments that are not individually reportable, consisting of expedition cruises for English-speaking passengers (Expedition), Mississippi River cruises for English-speaking passengers, and Viking China, which includes cruises for Mandarin.
19GF Score
Get the complete analysis for VIK
PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
VIK has been successfully added to your 
