CNO Financial GroupCNO -0.46%68 PB Ratio is 1.95 as of Jun. 26, 2026, which is 144% above its 10-year median of 0.80. GuruFocus rates CNO with a GF Score™ of 68/100 and a GF Value™ of $40.10 (Modestly Overvalued). The stock has 8 warning signs investors should review. Among 497 Insurance companies, CNO Financial Group ranks worse than 67.4% on this metric.
CNO Financial Group Inc stock PB Ratio (=1.95) is close to 10-year high of 2.05.
The historical rank and industry rank for CNO Financial Group's PB Ratio or its related term are showing as below:
CNO'
s PB Ratio Range Over the Past 10 Years
Min: 0.31 Med: 0.8 Max: 2.05
Current: 1.95
During the past 13 years, CNO Financial Group's highest PB Ratio was 2.05. The lowest was 0.31. And the median was 0.80.
CNO's PB Ratio is ranked worse than 67.4% of 497
companies
in the Insurance industry
Industry Median: 1.38
vs CNO: 1.95
During the past 12 months, CNO Financial Group's average Book Value Per Share Growth Rate was 5.20% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 21.80% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -9.00% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was -0.40% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of CNO Financial Group was 29.70% per year. The lowest was -33.40% per year. And the median was 2.10% per year.
Back to Basics: PB Ratio
CNO Financial Group (NYSE:CNO) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
CNO Financial Group PB Ratio Related Terms
CNO Financial Group PB Ratio Historical Data
* Premium members only.
The historical data trend for CNO Financial Group's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Insurance - Life subindustry, CNO Financial Group's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
CNO Financial Group PB Ratio vs Insurance Industry
For the Insurance industry and Financial Services sector, CNO Financial Group's PB Ratio distribution charts can be found below:
* The bar in red indicates where CNO Financial Group's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
CNO Financial Group (CNO) has a PB Ratio of 1.95 as of Jun. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on CNO Financial Group and its competitors. This is 144% above median its historical median of 0.80. Over the past decade, CNO Financial Group's PB Ratio has ranged from 0.31 to 2.05. According to the industry distribution chart, CNO Financial Group ranks #335 out of 497 companies in the Insurance industry, placing it in the top 67.4%.
Is CNO Financial Group's PB Ratio too high?
CNO Financial Group's current PB Ratio of 1.95 is 144% above median its 10-year median of 0.80. Over the past 10 years, this metric has ranged from a low of 0.31 to a high of 2.05. The Insurance industry median PB Ratio is 1.38. CNO Financial Group's value of 1.95 is 41.3% above this industry median. Based on the distribution chart, CNO Financial Group ranks #335 out of 497 companies in the Insurance industry, which is below the industry midpoint. Overall, CNO Financial Group has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does CNO Financial Group's PB Ratio compare to FG and BHF?
According to the Insurance industry distribution chart, CNO Financial Group ranks #335 out of 497 companies for PB Ratio. This places CNO Financial Group in the lower half of its industry. The industry median PB Ratio is 1.38. CNO Financial Group's value of 1.95 is 41.3% above this benchmark. Historically, CNO Financial Group's own PB Ratio has ranged from 0.31 to 2.05 over the past decade. While the company's 10-year median is 0.80 vs. the industry median of 1.38, CNO Financial Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Insurance company?
The median PB Ratio among Insurance companies is 1.38, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. CNO Financial Group's current PB Ratio of 1.95 is 41.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on CNO Financial Group and its competitors. For the Insurance industry, the median PB Ratio is 1.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. CNO Financial Group's current PB Ratio is 1.95, which is 144% above median its own 10-year median of 0.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is CNO Financial Group stock overvalued right now?
Based on GuruFocus' analysis, CNO Financial Group (CNO) is currently considered Modestly Overvalued. The stock's GF Value™ is $40.10, compared to a current price of $51.90 — trading 29.4% above its estimated fair value. The current PB Ratio is 1.95, which is 144% above median its 10-year median of 0.80 and 41.3% above the Insurance industry median of 1.38. CNO Financial Group's overall GF Score™ is 68/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For CNO Financial Group (CNO), the current PB Ratio is 1.95 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is CNO Financial Group (CNO) Overvalued in 2026?
Based on GuruFocus' analysis, CNO Financial Group stock appears to be overvalued.
The current stock price of $51.90 is trading 29.4% above its estimated GF Value™ of $40.10.
GuruFocus considers CNO Financial Group to be Modestly Overvalued.
Key valuation signals for CNO:
PB Ratio: 1.95 (144% above median its 10-year median of 0.80)
GF Value™: $40.10 vs. price of $51.90 (29.4% above fair value)
Industry Position: 41.3% above the Insurance median (#335 of 497)
No single metric tells the full story. See the CNO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
CNO Financial Group Inc is a holding company for a group of insurance companies that develop, market and administer health insurance, annuity, individual life insurance and other insurance and financial services products. Consumers are served through the phone, online, mail, face-to-face with agents, or sales channels. The company's operating segments include annuity, health, and life insurance product lines as well as the investment and fee revenue segments. Maximum revenue is generated from the health product line segment. Annuity premiums account for the majority of the total premiums collected. Annuity products include fixed index annuities, traditional fixed-rate annuities, and single-premium immediate annuity products.
68GF Score
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