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Choice Hotels International Inc stock PB Ratio (=36.68) is close to 2-year high of 39.56.
The historical rank and industry rank for Choice Hotels International's PB Ratio or its related term are showing as below:
FRA:CZH'
s PB Ratio Range Over the Past 10 Years
Min: 14.22 Med: 38.93 Max: 898.24
Current: 36.68
During the past 13 years, Choice Hotels International's highest PB Ratio was 898.24. The lowest was 14.22. And the median was 38.93.
FRA:CZH's PB Ratio is ranked worse than 99.12% of 791
companies
in the Travel & Leisure industry
Industry Median: 1.48
vs FRA:CZH: 36.68
During the past 3 years, the average Book Value Per Share Growth Rate was 10.00% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Choice Hotels International was 71.60% per year. The lowest was -157.30% per year. And the median was 8.80% per year.
Back to Basics: PB Ratio
Choice Hotels International (FRA:CZH) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Choice Hotels International PB Ratio Related Terms
Choice Hotels International PB Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Choice Hotels International's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Choice Hotels International PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Choice Hotels International's PB Ratio distribution charts can be found below:
* The bar in red indicates where Choice Hotels International's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Choice Hotels International (FRA:CZH) has a PB Ratio of 35.50 as of Jul. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Choice Hotels International and its competitors. This is near median its historical median of 38.93. Over the past decade, Choice Hotels International's PB Ratio has ranged from 14.22 to 898.24. According to the industry distribution chart, Choice Hotels International ranks #784 out of 791 companies in the Travel & Leisure industry, placing it in the top 99.1%.
Is Choice Hotels International's PB Ratio too high?
Choice Hotels International's current PB Ratio of 35.50 is near median its 10-year median of 38.93. Over the past 10 years, this metric has ranged from a low of 14.22 to a high of 898.24. The Travel & Leisure industry median PB Ratio is 1.48. Choice Hotels International's value of 35.50 is 2298.6% above this industry median. Based on the distribution chart, Choice Hotels International ranks #784 out of 791 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Choice Hotels International has a GF Score™ of 84/100, reflecting its overall financial health beyond just this single metric.
How does Choice Hotels International's PB Ratio compare to WH and CVEO?
According to the Travel & Leisure industry distribution chart, Choice Hotels International ranks #784 out of 791 companies for PB Ratio. This places Choice Hotels International in the lower half of its industry. The industry median PB Ratio is 1.48. Choice Hotels International's value of 35.50 is 2298.6% above this benchmark. Historically, Choice Hotels International's own PB Ratio has ranged from 14.22 to 898.24 over the past decade. While the company's 10-year median is 38.93 vs. the industry median of 1.48, Choice Hotels International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.48, based on 791 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Choice Hotels International's current PB Ratio of 35.50 is 2298.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Choice Hotels International and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Choice Hotels International's current PB Ratio is 35.50, which is near median its own 10-year median of 38.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Choice Hotels International stock overvalued right now?
Choice Hotels International (FRA:CZH) has a current PB Ratio of 35.50. The stock's GF Value™ is €113.85, compared to a current price of €92.50 — trading 18.8% below its estimated fair value. The current PB Ratio is 35.50, which is near median its 10-year median of 38.93 and 2298.6% above the Travel & Leisure industry median of 1.48. Choice Hotels International's overall GF Score™ is 84/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Choice Hotels International (FRA:CZH), the current PB Ratio is 35.50 as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Choice Hotels International (FRA:CZH) Overvalued in 2026?
Based on GuruFocus' analysis, Choice Hotels International stock appears to be undervalued.
The current stock price of €92.50 is trading 18.8% below its estimated GF Value™ of €113.85.
Key valuation signals for FRA:CZH:
PB Ratio: 35.50 (near median its 10-year median of 38.93)
GF Value™: €113.85 vs. price of €92.50 (18.8% below fair value)
Industry Position: 2298.6% above the Travel & Leisure median (#784 of 791)
No single metric tells the full story. See the FRA:CZH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2025.
84GF Score
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