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The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Choice Hotels International's share price is €92.50.
Choice Hotels International's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €29.76. Hence, Choice Hotels International's PS Ratio for today is 3.11.
The historical rank and industry rank for Choice Hotels International's PS Ratio or its related term are showing as below:
FRA:CZH'
s PS Ratio Range Over the Past 10 Years
Min: 2.52 Med: 4.45 Max: 9.24
Current: 3.19
During the past 13 years, Choice Hotels International's highest PS Ratio was 9.24. The lowest was 2.52. And the median was 4.45.
FRA:CZH's PS Ratio is ranked worse than 73.42% of 839
companies
in the Travel & Leisure industry
Industry Median: 1.43
vs FRA:CZH: 3.19
Choice Hotels International Inc revenue growth has slowed down over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of Choice Hotels International was 3.70% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 10.50% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 19.80% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 9.40% per year.
During the past 13 years, Choice Hotels International's highest 3-Year average Revenue per Share Growth Rate was 49.60% per year. The lowest was -5.80% per year. And the median was 8.45% per year.
Back to Basics: PS Ratio
Choice Hotels International (FRA:CZH) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Choice Hotels International PS Ratio Related Terms
Choice Hotels International PS Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Choice Hotels International's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Choice Hotels International PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Choice Hotels International's PS Ratio distribution charts can be found below:
* The bar in red indicates where Choice Hotels International's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Choice Hotels International's Share Price of today is €92.50. Choice Hotels International's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €29.76.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Choice Hotels International (FRA:CZH) has a PS Ratio of 3.11 as of Jul. 25, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Choice Hotels International and its competitors. This is 30% below median its historical median of 4.45. Over the past decade, Choice Hotels International's PS Ratio has ranged from 2.52 to 9.24. According to the industry distribution chart, Choice Hotels International ranks #616 out of 839 companies in the Travel & Leisure industry, placing it in the top 73.4%.
Is Choice Hotels International's PS Ratio too high?
Choice Hotels International's current PS Ratio of 3.11 is 30% below median its 10-year median of 4.45. Over the past 10 years, this metric has ranged from a low of 2.52 to a high of 9.24. The Travel & Leisure industry median PS Ratio is 1.43. Choice Hotels International's value of 3.11 is 117.5% above this industry median. Based on the distribution chart, Choice Hotels International ranks #616 out of 839 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Choice Hotels International has a GF Score™ of 85/100, reflecting its overall financial health beyond just this single metric.
How does Choice Hotels International's PS Ratio compare to WH and CVEO?
According to the Travel & Leisure industry distribution chart, Choice Hotels International ranks #616 out of 839 companies for PS Ratio. This places Choice Hotels International in the lower half of its industry. The industry median PS Ratio is 1.43. Choice Hotels International's value of 3.11 is 117.5% above this benchmark. Historically, Choice Hotels International's own PS Ratio has ranged from 2.52 to 9.24 over the past decade. While the company's 10-year median is 4.45 vs. the industry median of 1.43, Choice Hotels International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.43, based on 839 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Choice Hotels International's current PS Ratio of 3.11 is 117.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Choice Hotels International and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Choice Hotels International's current PS Ratio is 3.11, which is 30% below median its own 10-year median of 4.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Choice Hotels International stock overvalued right now?
Choice Hotels International (FRA:CZH) has a current PS Ratio of 3.11. The stock's GF Value™ is €113.84, compared to a current price of €92.50 — trading 18.7% below its estimated fair value. The current PS Ratio is 3.11, which is 30% below median its 10-year median of 4.45 and 117.5% above the Travel & Leisure industry median of 1.43. Choice Hotels International's overall GF Score™ is 85/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Choice Hotels International (FRA:CZH), the current PS Ratio is 3.11 as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Choice Hotels International (FRA:CZH) Overvalued in 2026?
Based on GuruFocus' analysis, Choice Hotels International stock appears to be undervalued.
The current stock price of €92.50 is trading 18.7% below its estimated GF Value™ of €113.84.
Key valuation signals for FRA:CZH:
PS Ratio: 3.11 (30% below median its 10-year median of 4.45)
GF Value™: €113.84 vs. price of €92.50 (18.7% below fair value)
Industry Position: 117.5% above the Travel & Leisure median (#616 of 839)
No single metric tells the full story. See the FRA:CZH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2025.
85GF Score
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