Heeton HoldingsFRA:SST 43 PB Ratio is 0.25 as of Jun. 30, 2026, which is 19% below its 10-year median of 0.31. GuruFocus rates FRA:SST with a GF Score™ of 43/100 and a GF Value™ of €0.18 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 795 Travel & Leisure companies, Heeton Holdings ranks better than 94.21% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-30), Heeton Holdings's share price is €0.14. Heeton Holdings's Book Value per Share for the quarter that ended in Dec. 2025 was €0.57. Hence, Heeton Holdings's PB Ratio of today is 0.25.
The historical rank and industry rank for Heeton Holdings's PB Ratio or its related term are showing as below:
FRA:SST'
s PB Ratio Range Over the Past 10 Years
Min: 0.21 Med: 0.31 Max: 0.58
Current: 0.27
During the past 13 years, Heeton Holdings's highest PB Ratio was 0.58. The lowest was 0.21. And the median was 0.31.
FRA:SST's PB Ratio is ranked better than 94.21% of 795
companies
in the Travel & Leisure industry
Industry Median: 1.48
vs FRA:SST: 0.27
During the past 12 months, Heeton Holdings's average Book Value Per Share Growth Rate was -2.40% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -0.40% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -0.70% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 2.10% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Heeton Holdings was 19.20% per year. The lowest was -2.90% per year. And the median was 5.30% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Heeton Holdings PB Ratio Related Terms
Heeton Holdings PB Ratio Historical Data
* Premium members only.
The historical data trend for Heeton Holdings's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Heeton Holdings's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Heeton Holdings PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Heeton Holdings's PB Ratio distribution charts can be found below:
* The bar in red indicates where Heeton Holdings's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Heeton Holdings's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Heeton Holdings (FRA:SST) has a PB Ratio of 0.25 as of Jun. 30, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Heeton Holdings and its competitors. This is 19% below median its historical median of 0.31. Over the past decade, Heeton Holdings' PB Ratio has ranged from 0.21 to 0.58. According to the industry distribution chart, Heeton Holdings ranks #46 out of 795 companies in the Travel & Leisure industry, placing it in the top 5.8%.
Is Heeton Holdings' PB Ratio too high?
Heeton Holdings' current PB Ratio of 0.25 is 19% below median its 10-year median of 0.31. Over the past 10 years, this metric has ranged from a low of 0.21 to a high of 0.58. The Travel & Leisure industry median PB Ratio is 1.48. Heeton Holdings' value of 0.25 is 83.1% below this industry median. Based on the distribution chart, Heeton Holdings ranks #46 out of 795 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Heeton Holdings has a GF Score™ of 43/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Heeton Holdings' PB Ratio compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Heeton Holdings ranks #46 out of 795 companies for PB Ratio. This places Heeton Holdings in the top 6% of its industry — outperforming the majority of peers. The industry median PB Ratio is 1.48. Heeton Holdings' value of 0.25 is 83.1% below this benchmark. Historically, Heeton Holdings' own PB Ratio has ranged from 0.21 to 0.58 over the past decade. While the company's 10-year median is 0.31 vs. the industry median of 1.48, Heeton Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.48, based on 795 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Heeton Holdings's current PB Ratio of 0.25 is 83.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Heeton Holdings and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Heeton Holdings's current PB Ratio is 0.25, which is 19% below median its own 10-year median of 0.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Heeton Holdings stock overvalued right now?
Based on GuruFocus' analysis, Heeton Holdings (FRA:SST) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.18, compared to a current price of €0.14 — trading 22.2% below its estimated fair value. The current PB Ratio is 0.25, which is 19% below median its 10-year median of 0.31 and 83.1% below the Travel & Leisure industry median of 1.48. Heeton Holdings' overall GF Score™ is 43/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Heeton Holdings (FRA:SST), the current PB Ratio is 0.25 as of Jun. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Heeton Holdings (FRA:SST) Overvalued in 2026?
Based on GuruFocus' analysis, Heeton Holdings stock appears to be undervalued.
The current stock price of €0.14 is trading 22.2% below its estimated GF Value™ of €0.18.
GuruFocus considers Heeton Holdings to be Modestly Undervalued.
Key valuation signals for FRA:SST:
PB Ratio: 0.25 (19% below median its 10-year median of 0.31)
GF Value™: €0.18 vs. price of €0.14 (22.2% below fair value)
Industry Position: 83.1% below the Travel & Leisure median (#46 of 795)
No single metric tells the full story. See the FRA:SST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Heeton Holdings Ltd is a real estate conglomerate with its principal activities in property development and investment holding. The company's real estate portfolio includes commercial properties such as shopping malls, serviced offices, and hotels. Its operating segments include Property Investment; Property development; Hospitality; and Corporate. The company generates maximum revenue from the Hospitality segment that is involved in hotel operations and related services. Geographically, it derives the majority of its revenue from the United Kingdom.
43GF Score
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