Heeton HoldingsFRA:SST 42 PS Ratio is 1.26 as of Jul. 07, 2026, which is 46% below its 10-year median of 2.32. GuruFocus rates FRA:SST with a GF Score™ of 42/100 and a GF Value™ of €0.17 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 842 Travel & Leisure companies, Heeton Holdings ranks better than 52.85% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Heeton Holdings's share price is €0.14.
Heeton Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €0.11. Hence, Heeton Holdings's PS Ratio for today is 1.26.
Good Sign:
Heeton Holdings Ltd stock PS Ratio (=1.41) is close to 10-year low of 1.38.
The historical rank and industry rank for Heeton Holdings's PS Ratio or its related term are showing as below:
FRA:SST'
s PS Ratio Range Over the Past 10 Years
Min: 1.38 Med: 2.32 Max: 5.83
Current: 1.41
During the past 13 years, Heeton Holdings's highest PS Ratio was 5.83. The lowest was 1.38. And the median was 2.32.
FRA:SST's PS Ratio is ranked better than 52.85% of 842
companies
in the Travel & Leisure industry
Industry Median: 1.505
vs FRA:SST: 1.41
Heeton Holdings Ltd revenue growth has slowed down over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of Heeton Holdings was 4.40% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 9.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 22.30% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 4.50% per year.
During the past 13 years, Heeton Holdings's highest 3-Year average Revenue per Share Growth Rate was 55.10% per year. The lowest was -26.20% per year. And the median was 3.50% per year.
Back to Basics: PS Ratio
Heeton Holdings (FRA:SST) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Heeton Holdings PS Ratio Related Terms
Heeton Holdings PS Ratio Historical Data
* Premium members only.
The historical data trend for Heeton Holdings's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Heeton Holdings's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Heeton Holdings PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Heeton Holdings's PS Ratio distribution charts can be found below:
* The bar in red indicates where Heeton Holdings's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Heeton Holdings's Share Price of today is €0.14.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Heeton Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €0.11.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Heeton Holdings (FRA:SST) has a PS Ratio of 1.26 as of Jul. 07, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Heeton Holdings and its competitors. This is 46% below median its historical median of 2.32. Over the past decade, Heeton Holdings' PS Ratio has ranged from 1.38 to 5.83. According to the industry distribution chart, Heeton Holdings ranks #397 out of 842 companies in the Travel & Leisure industry, placing it in the top 47.1%.
Is Heeton Holdings' PS Ratio too high?
Heeton Holdings' current PS Ratio of 1.26 is 46% below median its 10-year median of 2.32. Over the past 10 years, this metric has ranged from a low of 1.38 to a high of 5.83. The Travel & Leisure industry median PS Ratio is 1.51. Heeton Holdings' value of 1.26 is 16.3% below this industry median. Based on the distribution chart, Heeton Holdings ranks #397 out of 842 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Heeton Holdings has a GF Score™ of 42/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Heeton Holdings' PS Ratio compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Heeton Holdings ranks #397 out of 842 companies for PS Ratio. This puts Heeton Holdings in the upper half of its industry. The industry median PS Ratio is 1.51. Heeton Holdings' value of 1.26 is 16.3% below this benchmark. Historically, Heeton Holdings' own PS Ratio has ranged from 1.38 to 5.83 over the past decade. While the company's 10-year median is 2.32 vs. the industry median of 1.51, Heeton Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.51, based on 842 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Heeton Holdings's current PS Ratio of 1.26 is 16.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Heeton Holdings and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Heeton Holdings's current PS Ratio is 1.26, which is 46% below median its own 10-year median of 2.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Heeton Holdings stock overvalued right now?
Based on GuruFocus' analysis, Heeton Holdings (FRA:SST) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.17, compared to a current price of €0.14 — trading 17.6% below its estimated fair value. The current PS Ratio is 1.26, which is 46% below median its 10-year median of 2.32 and 16.3% below the Travel & Leisure industry median of 1.51. Heeton Holdings' overall GF Score™ is 42/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Heeton Holdings (FRA:SST), the current PS Ratio is 1.26 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Heeton Holdings (FRA:SST) Overvalued in 2026?
Based on GuruFocus' analysis, Heeton Holdings stock appears to be undervalued.
The current stock price of €0.14 is trading 17.6% below its estimated GF Value™ of €0.17.
GuruFocus considers Heeton Holdings to be Modestly Undervalued.
Key valuation signals for FRA:SST:
PS Ratio: 1.26 (46% below median its 10-year median of 2.32)
GF Value™: €0.17 vs. price of €0.14 (17.6% below fair value)
Industry Position: 16.3% below the Travel & Leisure median (#397 of 842)
No single metric tells the full story. See the FRA:SST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Heeton Holdings Ltd is a real estate conglomerate with its principal activities in property development and investment holding. The company's real estate portfolio includes commercial properties such as shopping malls, serviced offices, and hotels. Its operating segments include Property Investment; Property development; Hospitality; and Corporate. The company generates maximum revenue from the Hospitality segment that is involved in hotel operations and related services. Geographically, it derives the majority of its revenue from the United Kingdom.
42GF Score
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