Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Lion Travel Service CoTPE:2731 -2.39%85 PB Ratio is 2.69 as of Jul. 19, 2026, which is 18% below its 10-year median of 3.27. GuruFocus rates TPE:2731 with a GF Score™ of 85/100 and a GF Value™ of NT$185.38 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 794 Travel & Leisure companies, Lion Travel Service Co ranks worse than 72.8% on this metric.
Lion Travel Service Co Ltd stock PB Ratio (=2.69) is close to 1-year low of 2.69.
The historical rank and industry rank for Lion Travel Service Co's PB Ratio or its related term are showing as below:
TPE:2731'
s PB Ratio Range Over the Past 10 Years
Min: 1.68 Med: 3.27 Max: 8.58
Current: 2.69
During the past 13 years, Lion Travel Service Co's highest PB Ratio was 8.58. The lowest was 1.68. And the median was 3.27.
TPE:2731's PB Ratio is ranked worse than 72.8% of 794
companies
in the Travel & Leisure industry
Industry Median: 1.47
vs TPE:2731: 2.69
During the past 12 months, Lion Travel Service Co's average Book Value Per Share Growth Rate was 21.60% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 50.20% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 25.50% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 3.10% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Lion Travel Service Co was 50.20% per year. The lowest was -18.80% per year. And the median was 1.70% per year.
Back to Basics: PB Ratio
Lion Travel Service Co (TPE:2731) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Lion Travel Service Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Lion Travel Service Co PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Lion Travel Service Co's PB Ratio distribution charts can be found below:
* The bar in red indicates where Lion Travel Service Co's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Lion Travel Service Co (TPE:2731) has a PB Ratio of 2.69 as of Jul. 19, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Lion Travel Service Co and its competitors. This is 18% below median its historical median of 3.27. Over the past decade, Lion Travel Service Co's PB Ratio has ranged from 1.68 to 8.58. According to the industry distribution chart, Lion Travel Service Co ranks #578 out of 794 companies in the Travel & Leisure industry, placing it in the top 72.8%.
Is Lion Travel Service Co's PB Ratio too high?
Lion Travel Service Co's current PB Ratio of 2.69 is 18% below median its 10-year median of 3.27. Over the past 10 years, this metric has ranged from a low of 1.68 to a high of 8.58. The Travel & Leisure industry median PB Ratio is 1.47. Lion Travel Service Co's value of 2.69 is 83% above this industry median. Based on the distribution chart, Lion Travel Service Co ranks #578 out of 794 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Lion Travel Service Co has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Lion Travel Service Co's PB Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Lion Travel Service Co ranks #578 out of 794 companies for PB Ratio. This places Lion Travel Service Co in the lower half of its industry. The industry median PB Ratio is 1.47. Lion Travel Service Co's value of 2.69 is 83% above this benchmark. Historically, Lion Travel Service Co's own PB Ratio has ranged from 1.68 to 8.58 over the past decade. While the company's 10-year median is 3.27 vs. the industry median of 1.47, Lion Travel Service Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.47, based on 794 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lion Travel Service Co's current PB Ratio of 2.69 is 83% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Lion Travel Service Co and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lion Travel Service Co's current PB Ratio is 2.69, which is 18% below median its own 10-year median of 3.27. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lion Travel Service Co stock overvalued right now?
Based on GuruFocus' analysis, Lion Travel Service Co (TPE:2731) is currently considered Modestly Undervalued. The stock's GF Value™ is NT$185.38, compared to a current price of NT$143.00 — trading 22.9% below its estimated fair value. The current PB Ratio is 2.69, which is 18% below median its 10-year median of 3.27 and 83% above the Travel & Leisure industry median of 1.47. Lion Travel Service Co's overall GF Score™ is 85/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Lion Travel Service Co (TPE:2731), the current PB Ratio is 2.69 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lion Travel Service Co (TPE:2731) Overvalued in 2026?
Based on GuruFocus' analysis, Lion Travel Service Co stock appears to be undervalued.
The current stock price of NT$143.00 is trading 22.9% below its estimated GF Value™ of NT$185.38.
GuruFocus considers Lion Travel Service Co to be Modestly Undervalued.
Key valuation signals for TPE:2731:
PB Ratio: 2.69 (18% below median its 10-year median of 3.27)
GF Value™: NT$185.38 vs. price of NT$143.00 (22.9% below fair value)
Industry Position: 83% above the Travel & Leisure median (#578 of 794)
No single metric tells the full story. See the TPE:2731 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Lion Travel Service Co Ltd Company engages mainly in packaged tours, transportation ticketing, visa application, providing tour guides and other travel-related services. Its reportable segments are Travel Department, which derives the maximum revenue, and Others.
85GF Score
Get the complete analysis for TPE:2731
PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
TPE:2731 has been successfully added to your 
