Sun Life FinancialTSX:SLF -0.24%74 PB Ratio is 2.59 as of Jun. 25, 2026, which is 63% above its 10-year median of 1.59. GuruFocus rates TSX:SLF with a GF Score™ of 74/100 and a GF Value™ of C$87.00 (Modestly Overvalued). The stock has 8 warning signs investors should review. Among 497 Insurance companies, Sun Life Financial ranks worse than 80.28% on this metric.
Sun Life Financial Inc stock PB Ratio (=2.59) is close to 10-year high of 2.59.
The historical rank and industry rank for Sun Life Financial's PB Ratio or its related term are showing as below:
TSX:SLF'
s PB Ratio Range Over the Past 10 Years
Min: 0.96 Med: 1.59 Max: 2.59
Current: 2.59
During the past 13 years, Sun Life Financial's highest PB Ratio was 2.59. The lowest was 0.96. And the median was 1.59.
TSX:SLF's PB Ratio is ranked worse than 80.28% of 497
companies
in the Insurance industry
Industry Median: 1.38
vs TSX:SLF: 2.59
During the past 12 months, Sun Life Financial's average Book Value Per Share Growth Rate was 1.50% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 5.60% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 2.40% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 2.90% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Sun Life Financial was 24.00% per year. The lowest was -10.40% per year. And the median was 4.90% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Sun Life Financial PB Ratio Related Terms
Sun Life Financial PB Ratio Historical Data
* Premium members only.
The historical data trend for Sun Life Financial's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Insurance - Diversified subindustry, Sun Life Financial's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sun Life Financial PB Ratio vs Insurance Industry
For the Insurance industry and Financial Services sector, Sun Life Financial's PB Ratio distribution charts can be found below:
* The bar in red indicates where Sun Life Financial's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Sun Life Financial (TSX:SLF) has a PB Ratio of 2.59 as of Jun. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Sun Life Financial and its competitors. This is 63% above median its historical median of 1.59. Over the past decade, Sun Life Financial's PB Ratio has ranged from 0.96 to 2.59. According to the industry distribution chart, Sun Life Financial ranks #399 out of 497 companies in the Insurance industry, placing it in the top 80.3%.
Is Sun Life Financial's PB Ratio too high?
Sun Life Financial's current PB Ratio of 2.59 is 63% above median its 10-year median of 1.59. Over the past 10 years, this metric has ranged from a low of 0.96 to a high of 2.59. The Insurance industry median PB Ratio is 1.38. Sun Life Financial's value of 2.59 is 87.7% above this industry median. Based on the distribution chart, Sun Life Financial ranks #399 out of 497 companies in the Insurance industry, which is in the bottom quartile relative to peers. Overall, Sun Life Financial has a GF Score™ of 74/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sun Life Financial's PB Ratio compare to BRK.A and AIG?
According to the Insurance industry distribution chart, Sun Life Financial ranks #399 out of 497 companies for PB Ratio. This places Sun Life Financial in the lower half of its industry. The industry median PB Ratio is 1.38. Sun Life Financial's value of 2.59 is 87.7% above this benchmark. Historically, Sun Life Financial's own PB Ratio has ranged from 0.96 to 2.59 over the past decade. While the company's 10-year median is 1.59 vs. the industry median of 1.38, Sun Life Financial has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Insurance company?
The median PB Ratio among Insurance companies is 1.38, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sun Life Financial's current PB Ratio of 2.59 is 87.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Sun Life Financial and its competitors. For the Insurance industry, the median PB Ratio is 1.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sun Life Financial's current PB Ratio is 2.59, which is 63% above median its own 10-year median of 1.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sun Life Financial stock overvalued right now?
Based on GuruFocus' analysis, Sun Life Financial (TSX:SLF) is currently considered Modestly Overvalued. The stock's GF Value™ is C$87.00, compared to a current price of C$110.02 — trading 26.5% above its estimated fair value. The current PB Ratio is 2.59, which is 63% above median its 10-year median of 1.59 and 87.7% above the Insurance industry median of 1.38. Sun Life Financial's overall GF Score™ is 74/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Sun Life Financial (TSX:SLF), the current PB Ratio is 2.59 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sun Life Financial (TSX:SLF) Overvalued in 2026?
Based on GuruFocus' analysis, Sun Life Financial stock appears to be overvalued.
The current stock price of C$110.02 is trading 26.5% above its estimated GF Value™ of C$87.00.
GuruFocus considers Sun Life Financial to be Modestly Overvalued.
Key valuation signals for TSX:SLF:
PB Ratio: 2.59 (63% above median its 10-year median of 1.59)
GF Value™: C$87.00 vs. price of C$110.02 (26.5% above fair value)
Industry Position: 87.7% above the Insurance median (#399 of 497)
No single metric tells the full story. See the TSX:SLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sun Life Financial is one of the Big Three Canadian life insurers. The Canadian business contributed around 35% of its 2025 adjusted earnings. In that segment, the firm provides health, life insurance, and annuity products to individual and group customers. Its US business is mostly group health and contributed about 17% of the firm's adjusted earnings in 2025. Sun Life also offers life insurance and wealth products in several Asian markets with a strong presence in Hong Kong and the Philippines. The Asia segment contributed around 18% of adjusted 2024 earnings. Its asset management business had around CAD 1.2 trillion total assets under management or administration at the end of 2025 and represents around 30% of the firm's earnings.
74GF Score
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