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Kras, prehrambena industrija DDZAG:KRAS 84 PB Ratio is 1.52 as of Jul. 24, 2026, which is 78% below its 10-year median of 7.05. GuruFocus rates ZAG:KRAS with a GF Score™ of 84/100 and a GF Value™ of €125.80 (Fairly Valued). The stock has 6 warning signs investors should review. Among 1,899 Consumer Packaged Goods companies, Kras, prehrambena industrija DD ranks worse than 55.56% on this metric.
The historical rank and industry rank for Kras, prehrambena industrija DD's PB Ratio or its related term are showing as below:
ZAG:KRAS'
s PB Ratio Range Over the Past 10 Years
Min: 0.98 Med: 7.05 Max: 1425
Current: 1.52
During the past 13 years, Kras, prehrambena industrija DD's highest PB Ratio was 1425.00. The lowest was 0.98. And the median was 7.05.
ZAG:KRAS's PB Ratio is ranked worse than 55.56% of 1899
companies
in the Consumer Packaged Goods industry
Industry Median: 1.34
vs ZAG:KRAS: 1.52
During the past 12 months, Kras, prehrambena industrija DD's average Book Value Per Share Growth Rate was 5.00% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -89.50% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -78.40% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was -41.50% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Kras, prehrambena industrija DD was 5.20% per year. The lowest was -89.50% per year. And the median was 0.90% per year.
Back to Basics: PB Ratio
Kras, prehrambena industrija DD (ZAG:KRAS) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Kras, prehrambena industrija DD PB Ratio Related Terms
Kras, prehrambena industrija DD PB Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Confectioners subindustry, Kras, prehrambena industrija DD's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kras, prehrambena industrija DD PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Kras, prehrambena industrija DD's PB Ratio distribution charts can be found below:
* The bar in red indicates where Kras, prehrambena industrija DD's PB Ratio falls into.
Kras, prehrambena industrija DD PB Ratio Calculation
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Kras, prehrambena industrija DD (ZAG:KRAS) has a PB Ratio of 1.52 as of Jul. 24, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Kras, prehrambena industrija DD and its competitors. This is 78% below median its historical median of 7.05. Over the past decade, Kras, prehrambena industrija DD's PB Ratio has ranged from 0.98 to 1,425.00. According to the industry distribution chart, Kras, prehrambena industrija DD ranks #1055 out of 1899 companies in the Consumer Packaged Goods industry, placing it in the top 55.6%.
Is Kras, prehrambena industrija DD's PB Ratio too high?
Kras, prehrambena industrija DD's current PB Ratio of 1.52 is 78% below median its 10-year median of 7.05. Over the past 10 years, this metric has ranged from a low of 0.98 to a high of 1,425.00. The Consumer Packaged Goods industry median PB Ratio is 1.34. Kras, prehrambena industrija DD's value of 1.52 is 13.4% above this industry median. Based on the distribution chart, Kras, prehrambena industrija DD ranks #1055 out of 1899 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Kras, prehrambena industrija DD has a GF Score™ of 84/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Kras, prehrambena industrija DD's PB Ratio compare to MDLZ and HSY?
According to the Consumer Packaged Goods industry distribution chart, Kras, prehrambena industrija DD ranks #1055 out of 1899 companies for PB Ratio. This places Kras, prehrambena industrija DD in the lower half of its industry. The industry median PB Ratio is 1.34. Kras, prehrambena industrija DD's value of 1.52 is 13.4% above this benchmark. Historically, Kras, prehrambena industrija DD's own PB Ratio has ranged from 0.98 to 1,425.00 over the past decade. While the company's 10-year median is 7.05 vs. the industry median of 1.34, Kras, prehrambena industrija DD has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Consumer Packaged Goods company?
The median PB Ratio among Consumer Packaged Goods companies is 1.34, based on 1,899 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kras, prehrambena industrija DD's current PB Ratio of 1.52 is 13.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Kras, prehrambena industrija DD and its competitors. For the Consumer Packaged Goods industry, the median PB Ratio is 1.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kras, prehrambena industrija DD's current PB Ratio is 1.52, which is 78% below median its own 10-year median of 7.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kras, prehrambena industrija DD stock overvalued right now?
Based on GuruFocus' analysis, Kras, prehrambena industrija DD (ZAG:KRAS) is currently considered Fairly Valued. The stock's GF Value™ is €125.80, compared to a current price of €128.00 — trading 1.7% above its estimated fair value. The current PB Ratio is 1.52, which is 78% below median its 10-year median of 7.05 and 13.4% above the Consumer Packaged Goods industry median of 1.34. Kras, prehrambena industrija DD's overall GF Score™ is 84/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Kras, prehrambena industrija DD (ZAG:KRAS), the current PB Ratio is 1.52 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kras, prehrambena industrija DD (ZAG:KRAS) Overvalued in 2026?
Based on GuruFocus' analysis, Kras, prehrambena industrija DD stock appears to be overvalued.
The current stock price of €128.00 is trading 1.7% above its estimated GF Value™ of €125.80.
GuruFocus considers Kras, prehrambena industrija DD to be Fairly Valued.
Key valuation signals for ZAG:KRAS:
PB Ratio: 1.52 (78% below median its 10-year median of 7.05)
GF Value™: €125.80 vs. price of €128.00 (1.7% above fair value)
Industry Position: 13.4% above the Consumer Packaged Goods median (#1055 of 1899)
No single metric tells the full story. See the ZAG:KRAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kras, prehrambena industrija DD Business Description
Kras, prehrambena industrija DD operates in confectioner industry in Croatia. The company is engaged in the production of products like biscuits, wafers, candy, and chocolates.
84GF Score
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