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Deckers OutdoorMEX:DECK +3.39%78 12-1 Month Momentum % is 1.90% as of Jul. 14, 2026. GuruFocus rates MEX:DECK with a GF Score™ of 78/100 and a GF Value™ of MXN2,662.67 (Modestly Undervalued). Among 1,128 Manufacturing - Apparel & Accessories companies, Deckers Outdoor ranks better than 71.28% on this metric.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-07-14), Deckers Outdoor's 12-1 Month Momentum % is 1.90%.
The industry rank for Deckers Outdoor's 12-1 Month Momentum % or its related term are showing as below:
MEX:DECK's 12-1 Month Momentum % is ranked better than 71.28% of 1128
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: -7.005
vs MEX:DECK: 1.90
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Deckers Outdoor 12-1 Month Momentum % Related Terms
MEX:DECK vs ONON, BIRK, CROX: 12-1 Month Momentum % Comparison
For the Footwear & Accessories subindustry, Deckers Outdoor's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Deckers Outdoor 12-1 Month Momentum % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Deckers Outdoor's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Deckers Outdoor's 12-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Deckers Outdoor (MEX:DECK) has a 12-1 Month Momentum % of 1.90% as of Jul. 14, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Deckers Outdoor and its competitors. According to the industry distribution chart, Deckers Outdoor ranks #324 out of 1128 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 28.7%.
Is Deckers Outdoor's 12-1 Month Momentum % too high?
Deckers Outdoor's current 12-1 Month Momentum % is 1.90%. Based on the distribution chart, Deckers Outdoor ranks #324 out of 1128 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Deckers Outdoor has a GF Score™ of 78/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Deckers Outdoor's 12-1 Month Momentum % compare to ONON and BIRK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Deckers Outdoor ranks #324 out of 1128 companies for 12-1 Month Momentum %. This puts Deckers Outdoor in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Manufacturing - Apparel & Accessories company?
A good 12-1 Month Momentum % depends on the Manufacturing - Apparel & Accessories industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Deckers Outdoor and its competitors. Deckers Outdoor's current 12-1 Month Momentum % is 1.90%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deckers Outdoor stock overvalued right now?
Based on GuruFocus' analysis, Deckers Outdoor (MEX:DECK) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN2,662.67, compared to a current price of MXN1,893.00 — trading 28.9% below its estimated fair value. The current 12-1 Month Momentum % is 1.90%. Deckers Outdoor's overall GF Score™ is 78/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Deckers Outdoor (MEX:DECK), the current 12-1 Month Momentum % is 1.90% as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Deckers Outdoor (MEX:DECK) Overvalued in 2026?
Based on GuruFocus' analysis, Deckers Outdoor stock appears to be undervalued.
The current stock price of MXN1,893.00 is trading 28.9% below its estimated GF Value™ of MXN2,662.67.
GuruFocus considers Deckers Outdoor to be Modestly Undervalued.
Key valuation signals for MEX:DECK:
12-1 Month Momentum %: 1.90%
GF Value™: MXN2,662.67 vs. price of MXN1,893.00 (28.9% below fair value)
No single metric tells the full story. See the MEX:DECK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.
78GF Score
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