Deckers Outdoor (MEX:DECK) Momentum Rank: 0 (As of Jul. 15, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:DECK Deckers Outdoor Corp MEX:DECK
76 GF Score
Price MXN1,893.00
GF Value MXN2,693.71
Valuation Significantly Undervalued
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What is Deckers Outdoor Momentum Rank?

Deckers Outdoor has the Momentum Rank of 0.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Deckers Outdoor Momentum Rank Related Terms

MEX:DECK
76GF Score
Deckers Outdoor Corp MEX:DECK
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Deckers Outdoor (MEX:DECK) Overvalued in 2026?

Based on GuruFocus' analysis, Deckers Outdoor stock appears to be undervalued. The current stock price of MXN1,893.00 is trading 29.7% below its estimated GF Value™ of MXN2,693.71. GuruFocus considers Deckers Outdoor to be Significantly Undervalued.

Key valuation signals for MEX:DECK:

  • Momentum Rank: 0
  • GF Value™: MXN2,693.71 vs. price of MXN1,893.00 (29.7% below fair value)
  • GF Score™: 76/100

No single metric tells the full story. See the MEX:DECK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Deckers Outdoor Business Description

Address 250 Coromar Drive, Goleta, CA, USA, 93117
Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.
76GF Score

Get the complete analysis for MEX:DECK

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,893.00
Price
MXN2,693.71
GF Value