Hasbro (MEX:HAS) 12-1 Month Momentum %: 6.52% (As of Aug. 01, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:HAS Hasbro Inc MEX:HAS
68 GF Score
Price MXN1,473.73
GF Value MXN1,146.01
Valuation Modestly Overvalued
! 4 Warning Signs
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What is Hasbro 12-1 Month Momentum %?

Hasbro MEX:HAS 68 12-1 Month Momentum % is 6.52% as of Aug. 01, 2026. GuruFocus rates MEX:HAS with a GF Score™ of 68/100 and a GF Value™ of MXN1,146.01 (Modestly Overvalued). The stock has 4 warning signs investors should review. Among 867 Travel & Leisure companies, Hasbro ranks better than 74.86% on this metric.

12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-08-01), Hasbro's 12-1 Month Momentum % is 6.52%.

The industry rank for Hasbro's 12-1 Month Momentum % or its related term are showing as below:

MEX:HAS's 12-1 Month Momentum % is ranked better than
74.86% of 867 companies
in the Travel & Leisure industry
Industry Median: -13.5 vs MEX:HAS: 6.52

Hasbro  (MEX:HAS) 12-1 Month Momentum % Explanation

Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.

The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.


Hasbro 12-1 Month Momentum % Related Terms


MEX:HAS vs LTH, GOLF, AS: 12-1 Month Momentum % Comparison

For the Leisure subindustry, Hasbro's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hasbro 12-1 Month Momentum % vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Hasbro's 12-1 Month Momentum % distribution charts can be found below:

* The bar in red indicates where Hasbro's 12-1 Month Momentum % falls into.


MEX:HAS
68GF Score
Hasbro Inc MEX:HAS
12-1 Month Momentum % is just one metric. See GF Score™, valuation, warning signs, and more.
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Hasbro  (MEX:HAS) 12-1 Month Momentum % Calculation

12-1 Month Momentum % is calculated as following:

12-1 Month Momentum %=( Price 1-month ago / Price 12-month ago - 1 ) * 100 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 12-1 Month Momentum % →
What does a 12-1 Month Momentum % of 6.52% mean?
Hasbro (MEX:HAS) has a 12-1 Month Momentum % of 6.52% as of Aug. 01, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Hasbro and its competitors. According to the industry distribution chart, Hasbro ranks #218 out of 867 companies in the Travel & Leisure industry, placing it in the top 25.1%.
Is Hasbro's 12-1 Month Momentum % too high?
Hasbro's current 12-1 Month Momentum % is 6.52%. Based on the distribution chart, Hasbro ranks #218 out of 867 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Hasbro has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hasbro's 12-1 Month Momentum % compare to LTH and GOLF?
According to the Travel & Leisure industry distribution chart, Hasbro ranks #218 out of 867 companies for 12-1 Month Momentum %. This puts Hasbro in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Travel & Leisure company?
A good 12-1 Month Momentum % depends on the Travel & Leisure industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Hasbro and its competitors. Hasbro's current 12-1 Month Momentum % is 6.52%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hasbro stock overvalued right now?
Based on GuruFocus' analysis, Hasbro (MEX:HAS) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN1,146.01, compared to a current price of MXN1,473.73 — trading 28.6% above its estimated fair value. The current 12-1 Month Momentum % is 6.52%. Hasbro's overall GF Score™ is 68/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Hasbro (MEX:HAS), the current 12-1 Month Momentum % is 6.52% as of Aug. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hasbro (MEX:HAS) Overvalued in 2026?

Based on GuruFocus' analysis, Hasbro stock appears to be overvalued. The current stock price of MXN1,473.73 is trading 28.6% above its estimated GF Value™ of MXN1,146.01. GuruFocus considers Hasbro to be Modestly Overvalued.

Key valuation signals for MEX:HAS:

  • 12-1 Month Momentum %: 6.52%
  • GF Value™: MXN1,146.01 vs. price of MXN1,473.73 (28.6% above fair value)
  • GF Score™: 68/100 with 4 warning signs

No single metric tells the full story. See the MEX:HAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hasbro Business Description

Address 1027 Newport Avenue, Pawtucket, RI, USA, 02861
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to around 20 million digital tabletop players.
68GF Score

Get the complete analysis for MEX:HAS

12-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,473.73
Price
MXN1,146.01
GF Value