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SnapSNAP -1.39%64 12-1 Month Momentum % is -52.36% as of Jul. 31, 2026. GuruFocus rates SNAP with a GF Score™ of 64/100 and a GF Value™ of $12.35 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 555 Interactive Media companies, Snap ranks worse than 81.8% on this metric.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-07-31), Snap's 12-1 Month Momentum % is -52.36%.
The industry rank for Snap's 12-1 Month Momentum % or its related term are showing as below:
SNAP's 12-1 Month Momentum % is ranked worse than 81.8% of 555
companies
in the Interactive Media industry
Industry Median: -24.39
vs SNAP: -52.36
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Snap 12-1 Month Momentum % Related Terms
SNAP vs BILI, ZG, BZ: 12-1 Month Momentum % Comparison
For the Internet Content & Information subindustry, Snap's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Snap 12-1 Month Momentum % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Snap's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Snap's 12-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a 12-1 Month Momentum % of -52.36% mean?
Snap (SNAP) has a 12-1 Month Momentum % of -52.36% as of Jul. 31, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Snap and its competitors. According to the industry distribution chart, Snap ranks #454 out of 555 companies in the Interactive Media industry, placing it in the top 81.8%.
Is Snap's 12-1 Month Momentum % too high?
Snap's current 12-1 Month Momentum % is -52.36%. Based on the distribution chart, Snap ranks #454 out of 555 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Snap has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Snap's 12-1 Month Momentum % compare to BILI and ZG?
According to the Interactive Media industry distribution chart, Snap ranks #454 out of 555 companies for 12-1 Month Momentum %. This places Snap in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for an Interactive Media company?
A good 12-1 Month Momentum % depends on the Interactive Media industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Snap and its competitors. Snap's current 12-1 Month Momentum % is -52.36%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snap stock overvalued right now?
Based on GuruFocus' analysis, Snap (SNAP) is currently considered Possible Value Trap. The stock's GF Value™ is $12.35, compared to a current price of $4.63 — trading 62.6% below its estimated fair value. The current 12-1 Month Momentum % is -52.36%. Snap's overall GF Score™ is 64/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Snap (SNAP), the current 12-1 Month Momentum % is -52.36% as of Jul. 31, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Snap (SNAP) Overvalued in 2026?
Based on GuruFocus' analysis, Snap stock appears to be undervalued.
The current stock price of $4.63 is trading 62.6% below its estimated GF Value™ of $12.35.
GuruFocus considers Snap to be Possible Value Trap.
Key valuation signals for SNAP:
12-1 Month Momentum %: -52.36%
GF Value™: $12.35 vs. price of $4.63 (62.6% below fair value)
No single metric tells the full story. See the SNAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Snap is a technology company best known for its marquis social media application.Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
64GF Score
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