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AccorACRFF 85 3-1 Month Momentum % is 10.39% as of Jul. 26, 2026. GuruFocus rates ACRFF with a GF Score™ of 85/100 and a GF Value™ of $62.11 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 866 Travel & Leisure companies, Accor ranks better than 85.68% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-07-26), Accor's 3-1 Month Momentum % is 10.39%.
The industry rank for Accor's 3-1 Month Momentum % or its related term are showing as below:
ACRFF's 3-1 Month Momentum % is ranked better than 85.68% of 866
companies
in the Travel & Leisure industry
Industry Median: -3.835
vs ACRFF: 10.39
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Accor 3-1 Month Momentum % Related Terms
ACRFF vs MAR, HLT, H: 3-1 Month Momentum % Comparison
For the Lodging subindustry, Accor's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Accor 3-1 Month Momentum % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Accor's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Accor's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Accor (ACRFF) has a 3-1 Month Momentum % of 10.39% as of Jul. 26, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Accor and its competitors. According to the industry distribution chart, Accor ranks #124 out of 866 companies in the Travel & Leisure industry, placing it in the top 14.3%.
Is Accor's 3-1 Month Momentum % too high?
Accor's current 3-1 Month Momentum % is 10.39%. Based on the distribution chart, Accor ranks #124 out of 866 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Accor has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Accor's 3-1 Month Momentum % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Accor ranks #124 out of 866 companies for 3-1 Month Momentum %. This places Accor in the top 14% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Travel & Leisure company?
A good 3-1 Month Momentum % depends on the Travel & Leisure industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Accor and its competitors. Accor's current 3-1 Month Momentum % is 10.39%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Accor stock overvalued right now?
Based on GuruFocus' analysis, Accor (ACRFF) is currently considered Modestly Undervalued. The stock's GF Value™ is $62.11, compared to a current price of $52.02 — trading 16.2% below its estimated fair value. The current 3-1 Month Momentum % is 10.39%. Accor's overall GF Score™ is 85/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Accor (ACRFF), the current 3-1 Month Momentum % is 10.39% as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Accor (ACRFF) Overvalued in 2026?
Based on GuruFocus' analysis, Accor stock appears to be undervalued.
The current stock price of $52.02 is trading 16.2% below its estimated GF Value™ of $62.11.
GuruFocus considers Accor to be Modestly Undervalued.
Key valuation signals for ACRFF:
3-1 Month Momentum %: 10.39%
GF Value™: $62.11 vs. price of $52.02 (16.2% below fair value)
No single metric tells the full story. See the ACRFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Accor operates 881,427 rooms across 48 brands, addressing the economy through luxury segments as of December 2025. Ibis (economy scale) is the largest brand (33% of total rooms at the end of 2025), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Europe and North Africa represent 41% of rooms, Asia-Pacific 36%, the Americas 12%, and India, Middle East, and Africa 11%. Premium, midscale, and economy are 84% of total rooms, while luxury and lifestyle are the remaining 16%.
85GF Score
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