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Prada SpAPRDSF +3.16%77 3-1 Month Momentum % is 7.22% as of Jul. 18, 2026. GuruFocus rates PRDSF with a GF Score™ of 77/100 and a GF Value™ of $8.58 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,116 Retail - Cyclical companies, Prada SpA ranks better than 82.62% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-07-18), Prada SpA's 3-1 Month Momentum % is 7.22%.
The industry rank for Prada SpA's 3-1 Month Momentum % or its related term are showing as below:
PRDSF's 3-1 Month Momentum % is ranked better than 82.62% of 1116
companies
in the Retail - Cyclical industry
Industry Median: -4.25
vs PRDSF: 7.22
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Prada SpA 3-1 Month Momentum % Related Terms
PRDSF vs TPR: 3-1 Month Momentum % Comparison
For the Luxury Goods subindustry, Prada SpA's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prada SpA 3-1 Month Momentum % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Prada SpA's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Prada SpA's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Prada SpA (PRDSF) has a 3-1 Month Momentum % of 7.22% as of Jul. 18, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Prada SpA and its competitors. According to the industry distribution chart, Prada SpA ranks #194 out of 1116 companies in the Retail - Cyclical industry, placing it in the top 17.4%.
Is Prada SpA's 3-1 Month Momentum % too high?
Prada SpA's current 3-1 Month Momentum % is 7.22%. Based on the distribution chart, Prada SpA ranks #194 out of 1116 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Prada SpA has a GF Score™ of 77/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Prada SpA's 3-1 Month Momentum % compare to TPR?
According to the Retail - Cyclical industry distribution chart, Prada SpA ranks #194 out of 1116 companies for 3-1 Month Momentum %. This places Prada SpA in the top 17% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Retail - Cyclical company?
A good 3-1 Month Momentum % depends on the Retail - Cyclical industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Prada SpA and its competitors. Prada SpA's current 3-1 Month Momentum % is 7.22%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prada SpA stock overvalued right now?
Based on GuruFocus' analysis, Prada SpA (PRDSF) is currently considered Significantly Undervalued. The stock's GF Value™ is $8.58, compared to a current price of $4.90 — trading 42.9% below its estimated fair value. The current 3-1 Month Momentum % is 7.22%. Prada SpA's overall GF Score™ is 77/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Prada SpA (PRDSF), the current 3-1 Month Momentum % is 7.22% as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prada SpA (PRDSF) Overvalued in 2026?
Based on GuruFocus' analysis, Prada SpA stock appears to be undervalued.
The current stock price of $4.90 is trading 42.9% below its estimated GF Value™ of $8.58.
GuruFocus considers Prada SpA to be Significantly Undervalued.
Key valuation signals for PRDSF:
3-1 Month Momentum %: 7.22%
GF Value™: $8.58 vs. price of $4.90 (42.9% below fair value)
No single metric tells the full story. See the PRDSF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prada is a family-owned holding comprising the Prada brand, a younger and more fashion-oriented Miu Miu, and two classic shoe brands: Church's and Car Shoe. The company generates EUR 5.4 billion in sales, with over 70% from the Prada brand. Geographically, Asia is the biggest region with 33% of retail sales, followed by Europe at 32%, 17% in the Americas, and 13% in Japan. In 2025, the Prada group acquired the Versace brand, which should contribute 13% of revenue on a pro forma basis.
77GF Score
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