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Activation Group HoldingsHKSE:09919 -0.65%81 Pretax Margin % is 13.55% as of Dec. 2025, which is 12% above its 10-year median of 12.14. GuruFocus rates HKSE:09919 with a GF Score™ of 81/100 and a GF Value™ of HK$1.26 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 1,011 Media - Diversified companies, Activation Group Holdings ranks better than 84.47% on this metric.
The historical rank and industry rank for Activation Group Holdings's Pretax Margin % or its related term are showing as below:
HKSE:09919'
s Pretax Margin % Range Over the Past 10 Years
Min: 8.02 Med: 12.14 Max: 17.04
Current: 15.27
HKSE:09919's Pretax Margin % is ranked better than 84.47% of 1011
companies
in the Media - Diversified industry
Industry Median: 1.94
vs HKSE:09919: 15.27
Activation Group Holdings (HKSE:09919) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Activation Group Holdings Pretax Margin % Related Terms
Activation Group Holdings Pretax Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:09919 vs APP, OMC, TTD: Pretax Margin % Comparison
For the Advertising Agencies subindustry, Activation Group Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Activation Group Holdings Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Activation Group Holdings's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Activation Group Holdings's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Activation Group Holdings (HKSE:09919) has a Pretax Margin % of 13.55% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Activation Group Holdings and its competitors. This is 12% above median its historical median of 12.14. Over the past decade, Activation Group Holdings' Pretax Margin % has ranged from 8.02 to 17.04. According to the industry distribution chart, Activation Group Holdings ranks #157 out of 1011 companies in the Media - Diversified industry, placing it in the top 15.5%.
Is Activation Group Holdings' Pretax Margin % too high?
Activation Group Holdings' current Pretax Margin % of 13.55% is 12% above median its 10-year median of 12.14. Over the past 10 years, this metric has ranged from a low of 8.02 to a high of 17.04. The Media - Diversified industry median Pretax Margin % is 1.94. Activation Group Holdings' value of 13.55% is 598.5% above this industry median. Based on the distribution chart, Activation Group Holdings ranks #157 out of 1011 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Activation Group Holdings has a GF Score™ of 81/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Activation Group Holdings' Pretax Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Activation Group Holdings ranks #157 out of 1011 companies for Pretax Margin %. This places Activation Group Holdings in the top 16% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 1.94. Activation Group Holdings' value of 13.55% is 598.5% above this benchmark. Historically, Activation Group Holdings' own Pretax Margin % has ranged from 8.02 to 17.04 over the past decade. While the company's 10-year median is 12.14 vs. the industry median of 1.94, Activation Group Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 1.94, based on 1,011 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Activation Group Holdings's current Pretax Margin % of 13.55% is 598.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Activation Group Holdings and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 1.94 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Activation Group Holdings's current Pretax Margin % is 13.55%, which is 12% above median its own 10-year median of 12.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Activation Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Activation Group Holdings (HKSE:09919) is currently considered Possible Value Trap. The stock's GF Value™ is HK$1.26, compared to a current price of HK$0.77 — trading 38.9% below its estimated fair value. The current Pretax Margin % is 13.55%, which is 12% above median its 10-year median of 12.14 and 598.5% above the Media - Diversified industry median of 1.94. Activation Group Holdings' overall GF Score™ is 81/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Activation Group Holdings (HKSE:09919), the current Pretax Margin % is 13.55% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Activation Group Holdings (HKSE:09919) Overvalued in 2026?
Based on GuruFocus' analysis, Activation Group Holdings stock appears to be undervalued.
The current stock price of HK$0.77 is trading 38.9% below its estimated GF Value™ of HK$1.26.
GuruFocus considers Activation Group Holdings to be Possible Value Trap.
Key valuation signals for HKSE:09919:
Pretax Margin %: 13.55% (12% above median its 10-year median of 12.14)
GF Value™: HK$1.26 vs. price of HK$0.77 (38.9% below fair value)
Industry Position: 598.5% above the Media - Diversified median (#157 of 1011)
No single metric tells the full story. See the HKSE:09919 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Activation Group Holdings Ltd is an integrated marketing solutions provider. The company focuses on the provision of experiential marketing, digital and brand communication, and public relations services. Its operating segment includes Experiential marketing services, Digital and communication services, and IP development. The company generates maximum revenue from Experiential marketing services. Geographically, it derives a majority of revenue from Chinese Mainland and also has a presence in Hong Kong/Singapore.
81GF Score
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