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Activation Group HoldingsHKSE:09919 -0.65%81 ROA % is 14.01% as of Dec. 2025, which is 41% above its 10-year median of 9.96. GuruFocus rates HKSE:09919 with a GF Score™ of 81/100 and a GF Value™ of HK$1.26 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 1,031 Media - Diversified companies, Activation Group Holdings ranks better than 91.08% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Activation Group Holdings's annualizedNet Income for the quarter that ended in Dec. 2025 was HK$97.2 Mil.
Activation Group Holdings's average Total Assets over the quarter that ended in Dec. 2025 was HK$693.6 Mil. Therefore, Activation Group Holdings's annualized ROA % for the quarter that ended in Dec. 2025 was 14.01%.
The historical rank and industry rank for Activation Group Holdings's ROA % or its related term are showing as below:
HKSE:09919'
s ROA % Range Over the Past 10 Years
Min: 3.16 Med: 9.96 Max: 14.38
Current: 11.48
During the past 10 years, Activation Group Holdings's highest ROA % was 14.38%. The lowest was 3.16%. And the median was 9.96%.
HKSE:09919's ROA % is ranked better than 91.08% of 1031
companies
in the Media - Diversified industry
Industry Median: 0.74
vs HKSE:09919: 11.48
Activation Group Holdings (HKSE:09919) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Activation Group Holdings's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Activation Group Holdings ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Activation Group Holdings's ROA % distribution charts can be found below:
* The bar in red indicates where Activation Group Holdings's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Activation Group Holdings (HKSE:09919) has a ROA % of 14.01% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Activation Group Holdings and its competitors. This is 41% above median its historical median of 9.96. Over the past decade, Activation Group Holdings' ROA % has ranged from 3.16 to 14.38. According to the industry distribution chart, Activation Group Holdings ranks #92 out of 1031 companies in the Media - Diversified industry, placing it in the top 8.9%.
Is Activation Group Holdings' ROA % too high?
Activation Group Holdings' current ROA % of 14.01% is 41% above median its 10-year median of 9.96. Over the past 10 years, this metric has ranged from a low of 3.16 to a high of 14.38. The Media - Diversified industry median ROA % is 0.74. Activation Group Holdings' value of 14.01% is 1793.2% above this industry median. Based on the distribution chart, Activation Group Holdings ranks #92 out of 1031 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Activation Group Holdings has a GF Score™ of 81/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Activation Group Holdings' ROA % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Activation Group Holdings ranks #92 out of 1031 companies for ROA %. This places Activation Group Holdings in the top 9% of its industry — outperforming the majority of peers. The industry median ROA % is 0.74. Activation Group Holdings' value of 14.01% is 1793.2% above this benchmark. Historically, Activation Group Holdings' own ROA % has ranged from 3.16 to 14.38 over the past decade. While the company's 10-year median is 9.96 vs. the industry median of 0.74, Activation Group Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.74, based on 1,031 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Activation Group Holdings's current ROA % of 14.01% is 1793.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Activation Group Holdings and its competitors. For the Media - Diversified industry, the median ROA % is 0.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Activation Group Holdings's current ROA % is 14.01%, which is 41% above median its own 10-year median of 9.96. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Activation Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Activation Group Holdings (HKSE:09919) is currently considered Possible Value Trap. The stock's GF Value™ is HK$1.26, compared to a current price of HK$0.77 — trading 38.9% below its estimated fair value. The current ROA % is 14.01%, which is 41% above median its 10-year median of 9.96 and 1793.2% above the Media - Diversified industry median of 0.74. Activation Group Holdings' overall GF Score™ is 81/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Activation Group Holdings (HKSE:09919), the current ROA % is 14.01% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Activation Group Holdings (HKSE:09919) Overvalued in 2026?
Based on GuruFocus' analysis, Activation Group Holdings stock appears to be undervalued.
The current stock price of HK$0.77 is trading 38.9% below its estimated GF Value™ of HK$1.26.
GuruFocus considers Activation Group Holdings to be Possible Value Trap.
Key valuation signals for HKSE:09919:
ROA %: 14.01% (41% above median its 10-year median of 9.96)
GF Value™: HK$1.26 vs. price of HK$0.77 (38.9% below fair value)
Industry Position: 1793.2% above the Media - Diversified median (#92 of 1031)
No single metric tells the full story. See the HKSE:09919 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Activation Group Holdings Ltd is an integrated marketing solutions provider. The company focuses on the provision of experiential marketing, digital and brand communication, and public relations services. Its operating segment includes Experiential marketing services, Digital and communication services, and IP development. The company generates maximum revenue from Experiential marketing services. Geographically, it derives a majority of revenue from Chinese Mainland and also has a presence in Hong Kong/Singapore.
81GF Score
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