Neo MarketingTSE:4196 +0.18%68 Pretax Margin % is 8.81% as of Mar. 2026, which is 2% above its 10-year median of 8.67. GuruFocus rates TSE:4196 with a GF Score™ of 68/100 and a GF Value™ of 円1,462.41 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 1,015 Media - Diversified companies, Neo Marketing ranks worse than 53.69% on this metric.
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Neo Marketing Pretax Margin % Related Terms
Neo Marketing Pretax Margin % Historical Data
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The historical data trend for Neo Marketing's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSE:4196 vs APP, OMC, TTD: Pretax Margin % Comparison
For the Advertising Agencies subindustry, Neo Marketing's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Neo Marketing Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Neo Marketing's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Neo Marketing's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Neo Marketing (TSE:4196) has a Pretax Margin % of 8.81% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Neo Marketing and its competitors. This is near median its historical median of 8.67. According to the industry distribution chart, Neo Marketing ranks #545 out of 1015 companies in the Media - Diversified industry, placing it in the top 53.7%.
Is Neo Marketing's Pretax Margin % too high?
Neo Marketing's current Pretax Margin % of 8.81% is near median its 10-year median of 8.67. The Media - Diversified industry median Pretax Margin % is 1.91. Neo Marketing's value of 8.81% is 361.3% above this industry median. Based on the distribution chart, Neo Marketing ranks #545 out of 1015 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Neo Marketing has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Neo Marketing's Pretax Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Neo Marketing ranks #545 out of 1015 companies for Pretax Margin %. This places Neo Marketing in the lower half of its industry. The industry median Pretax Margin % is 1.91. Neo Marketing's value of 8.81% is 361.3% above this benchmark. While the company's 10-year median is 8.67 vs. the industry median of 1.91, Neo Marketing has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 1.91, based on 1,015 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Neo Marketing's current Pretax Margin % of 8.81% is 361.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Neo Marketing and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 1.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Neo Marketing's current Pretax Margin % is 8.81%, which is near median its own 10-year median of 8.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Neo Marketing stock overvalued right now?
Based on GuruFocus' analysis, Neo Marketing (TSE:4196) is currently considered Modestly Overvalued. The stock's GF Value™ is 円1,462.41, compared to a current price of 円1,697.00 — trading 16% above its estimated fair value. The current Pretax Margin % is 8.81%, which is near median its 10-year median of 8.67 and 361.3% above the Media - Diversified industry median of 1.91. Neo Marketing's overall GF Score™ is 68/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Neo Marketing (TSE:4196), the current Pretax Margin % is 8.81% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Neo Marketing (TSE:4196) Overvalued in 2026?
Based on GuruFocus' analysis, Neo Marketing stock appears to be overvalued.
The current stock price of 円1,697.00 is trading 16% above its estimated GF Value™ of 円1,462.41.
GuruFocus considers Neo Marketing to be Modestly Overvalued.
Key valuation signals for TSE:4196:
Pretax Margin %: 8.81% (near median its 10-year median of 8.67)
GF Value™: 円1,462.41 vs. price of 円1,697.00 (16% above fair value)
Industry Position: 361.3% above the Media - Diversified median (#545 of 1015)
No single metric tells the full story. See the TSE:4196 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
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