Neo Marketing (TSE:4196) Altman Z-Score: 4.79 (As of Jul. 02, 2026) — 15% Above Median


TSE:4196 Neo Marketing Inc TSE:4196
68 GF Score
Price 円1,697.00
GF Value 円1,462.41
Valuation Modestly Overvalued
! 7 Warning Signs
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What is Neo Marketing Altman Z-Score?

Neo Marketing TSE:4196 +0.18% 68 Altman Z-Score is 4.79 as of Jul. 02, 2026, which is 15% above its 10-year median of 4.15. GuruFocus rates TSE:4196 with a GF Score™ of 68/100 and a GF Value™ of 円1,462.41 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 1,013 Media - Diversified companies, Neo Marketing ranks better than 82.82% on this metric.

The Altman Z-Score is a model designed to predict the likelihood of a company going bankrupt within the next two years. Created by American finance professor Edward Altman in 1968, the model is specifically designed for publicly traded manufacturing companies with assets greater than $1 million.

Good Sign:

Altman Z-score of 4.79 is strong.

Neo Marketing has a Altman Z-Score of 4.79, indicating it is in Safe Zones. This implies the Altman Z-Score is strong.

The zones of discrimination were as such:

When Altman Z-Score <= 1.8, it is in Distress Zones.
When Altman Z-Score >= 3, it is in Safe Zones.
When Altman Z-Score is between 1.8 and 3, it is in Grey Zones.

The historical rank and industry rank for Neo Marketing's Altman Z-Score or its related term are showing as below:

TSE:4196' s Altman Z-Score Range Over the Past 10 Years
Min: 3.4   Med: 4.15   Max: 6.97
Current: 4.79

During the past 7 years, Neo Marketing's highest Altman Z-Score was 6.97. The lowest was 3.40. And the median was 4.15.


Neo Marketing  (TSE:4196) Altman Z-Score Explanation

X1: The Working Capital/Total Assets (WC/TA) ratio is a measure of the net liquid assets of the firm relative to the total capitalization. Working capital is defined as the difference between current assets and current liabilities. Ordinarily, a firm experiencing consistent operating losses will have shrinking current assets in relation to total assets. Altman found this one proved to be the most valuable liquidity ratio comparing with the current ratio and the quick ratio. This is however the least significant of the five factors.

X2: Retained Earnings/Total Assets: the RE/TA ratio measures the leverage of a firm. Retained earnings is the account which reports the total amount of reinvested earnings and/or losses of a firm over its entire life. Those firms with high RE, relative to TA, have financed their assets through retention of profits and have not utilized as much debt.

X3, Earnings Before Interest and Taxes/Total Assets (EBIT/TA): This ratio is a measure of the true productivity of the firm's assets, independent of any tax or leverage factors. Since a firm's ultimate existence is based on the earning power of its assets, this ratio appears to be particularly appropriate for studies dealing with corporate failure. This ratio continually outperforms other profitability measures, including cash flow.

X4, Market Value of Equity/Book Value of Total Liabilities (MVE/TL): The measure shows how much the firm's assets can decline in value (measured by market value of equity plus debt) before the liabilities exceed the assets and the firm becomes insolvent.

X5, Revenue/Total Assets (S/TA): The capital-turnover ratio is a standard financial ratio illustrating the sales generating ability of the firm's assets.

Read more about Altman Z-Score and the original research.


Be Aware

Altman Z-Score does not apply to financial companies.


Neo Marketing Altman Z-Score Related Terms


Neo Marketing Altman Z-Score Historical Data

* Premium members only.

The historical data trend for Neo Marketing's Altman Z-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Neo Marketing Altman Z-Score Chart

Neo Marketing Annual Data
Trend Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Altman Z-Score
Get a 7-Day Free Trial 6.97 3.40 5.67 4.28 3.96

Neo Marketing Semi-Annual Data
Sep19 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Altman Z-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.30 4.28 3.72 3.96 0.00

TSE:4196 vs APP, OMC, TTD: Altman Z-Score Comparison

For the Advertising Agencies subindustry, Neo Marketing's Altman Z-Score, along with its competitors' market caps and Altman Z-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Neo Marketing Altman Z-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Neo Marketing's Altman Z-Score distribution charts can be found below:

* The bar in red indicates where Neo Marketing's Altman Z-Score falls into.


TSE:4196
68GF Score
Neo Marketing Inc TSE:4196
Altman Z-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Neo Marketing Altman Z-Score Calculation

Altman Z-Score model is an accurate forecaster of failure up to two years prior to distress. It can be considered the assessment of the distress of industrial corporations.

Neo Marketing's Altman Z-Score for today is calculated with this formula:

Z=1.2*X1+1.4*X2+3.3*X3+0.6*X4+1.0*X5
=1.2*0.4856+1.4*0.293+3.3*0.0071+0.6*4.1573+1.0*1.2822
=4.79

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency. GuruFocus does not calculate Altman Z-Score when X4 or X5 value is 0.

Trailing Twelve Months (TTM) ended in Sep. 2025:
Total Assets was 円1,799 Mil.
Total Current Assets was 円1,432 Mil.
Total Current Liabilities was 円559 Mil.
Retained Earnings was 円527 Mil.
Pre-Tax Income was 円8 Mil.
Interest Expense was 円-5 Mil.
Revenue was 円2,306 Mil.
Market Cap (Today) was 円4,192 Mil.
Total Liabilities was 円1,008 Mil.

* Note that for stock reported semi-annually or annually, GuruFocus uses latest annual data as the TTM data.

X1=Working Capital/Total Assets
=(Total Current Assets - Total Current Liabilities)/Total Assets
=(1432.157 - 558.605)/1798.826
=0.4856

X2=Retained Earnings/Total Assets
=526.974/1798.826
=0.293

X3=Earnings Before Interest and Taxes/Total Assets
=(Pre-Tax Income - Interest Expense)/Total Assets
=(7.655 - -5.13)/1798.826
=0.0071

X4=Market Value Equity/Book Value of Total Liabilities
=Market Cap/Total Liabilities
=4191.838/1008.312
=4.1573

X5=Revenue/Total Assets
=2306.479/1798.826
=1.2822

The zones of discrimination were as such:

Distress Zones - 1.81 < Grey Zones < 2.99 - Safe Zones

Neo Marketing has a Altman Z-Score of 4.79 indicating it is in Safe Zones.

Study by Altman found that companies that are in Distress Zone have more than 80% of chances of bankruptcy in two years.

Frequently Asked Questions Learn more about Altman Z-Score →
What does a Altman Z-Score of 4.79 mean?
Neo Marketing (TSE:4196) has a Altman Z-Score of 4.79 as of Jul. 02, 2026. The Altman Z-score measures a company's bankruptcy risk. View historical data on Neo Marketing and its competitors. This is 15% above median its historical median of 4.15. Over the past decade, Neo Marketing's Altman Z-Score has ranged from 3.40 to 6.97. According to the industry distribution chart, Neo Marketing ranks #174 out of 1013 companies in the Media - Diversified industry, placing it in the top 17.2%.
Is Neo Marketing's Altman Z-Score too high?
Neo Marketing's current Altman Z-Score of 4.79 is 15% above median its 10-year median of 4.15. Over the past 10 years, this metric has ranged from a low of 3.40 to a high of 6.97. The Media - Diversified industry median Altman Z-Score is 1.95. Neo Marketing's value of 4.79 is 145.6% above this industry median. Based on the distribution chart, Neo Marketing ranks #174 out of 1013 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Neo Marketing has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Neo Marketing's Altman Z-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Neo Marketing ranks #174 out of 1013 companies for Altman Z-Score. This places Neo Marketing in the top 17% of its industry — outperforming the majority of peers. The industry median Altman Z-Score is 1.95. Neo Marketing's value of 4.79 is 145.6% above this benchmark. Historically, Neo Marketing's own Altman Z-Score has ranged from 3.40 to 6.97 over the past decade. While the company's 10-year median is 4.15 vs. the industry median of 1.95, Neo Marketing has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Altman Z-Score for a Media - Diversified company?
The median Altman Z-Score among Media - Diversified companies is 1.95, based on 1,013 companies in the industry. Companies in the top quartile (top 25%) have a Altman Z-Score significantly above this median, while those in the bottom quartile fall well below. However, Altman Z-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Neo Marketing's current Altman Z-Score of 4.79 is 145.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Altman Z-Score mean?
A high Altman Z-Score can signal that a stock is expensive relative to its fundamentals. The Altman Z-score measures a company's bankruptcy risk. View historical data on Neo Marketing and its competitors. For the Media - Diversified industry, the median Altman Z-Score is 1.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Neo Marketing's current Altman Z-Score is 4.79, which is 15% above median its own 10-year median of 4.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Neo Marketing stock overvalued right now?
Based on GuruFocus' analysis, Neo Marketing (TSE:4196) is currently considered Modestly Overvalued. The stock's GF Value™ is 円1,462.41, compared to a current price of 円1,697.00 — trading 16% above its estimated fair value. The current Altman Z-Score is 4.79, which is 15% above median its 10-year median of 4.15 and 145.6% above the Media - Diversified industry median of 1.95. Neo Marketing's overall GF Score™ is 68/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Altman Z-Score calculated?
Altman Z-Score is calculated from a company's financial statements. For Neo Marketing (TSE:4196), the current Altman Z-Score is 4.79 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Neo Marketing (TSE:4196) Overvalued in 2026?

Based on GuruFocus' analysis, Neo Marketing stock appears to be overvalued. The current stock price of 円1,697.00 is trading 16% above its estimated GF Value™ of 円1,462.41. GuruFocus considers Neo Marketing to be Modestly Overvalued.

Key valuation signals for TSE:4196:

  • Altman Z-Score: 4.79 (15% above median its 10-year median of 4.15)
  • GF Value™: 円1,462.41 vs. price of 円1,697.00 (16% above fair value)
  • GF Score™: 68/100 with 7 warning signs
  • Industry Position: 145.6% above the Media - Diversified median (#174 of 1013)

No single metric tells the full story. See the TSE:4196 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Neo Marketing Business Description

Address 16-25 Nanpeidaicho, 11 Floor, Yomeishu Building, Shibuya-ku, Tokyo, JPN, 150-0036
Neo Marketing Inc is involved in the marketing consulting business.
68GF Score

Get the complete analysis for TSE:4196

Altman Z-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円1,697.00
Price
円1,462.41
GF Value