Cherrypick GamesWAR:CHP 46 Pretax Margin % is -32.99% as of Mar. 2026. GuruFocus rates WAR:CHP with a GF Score™ of 46/100 and a GF Value™ of zł3.65 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 552 Interactive Media companies, Cherrypick Games ranks worse than 78.99% on this metric.
The historical rank and industry rank for Cherrypick Games's Pretax Margin % or its related term are showing as below:
WAR:CHP'
s Pretax Margin % Range Over the Past 10 Years
Min: -1088.89 Med: 32.25 Max: 79.24
Current: -40.19
WAR:CHP's Pretax Margin % is ranked worse than 78.99% of 552
companies
in the Interactive Media industry
Industry Median: 2.245
vs WAR:CHP: -40.19
Cherrypick Games (WAR:CHP) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Cherrypick Games Pretax Margin % Related Terms
Cherrypick Games Pretax Margin % Historical Data
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The historical data trend for Cherrypick Games's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WAR:CHP vs NTES, EA, TTWO: Pretax Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, Cherrypick Games's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cherrypick Games Pretax Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Cherrypick Games's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Cherrypick Games's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cherrypick Games (WAR:CHP) has a Pretax Margin % of -32.99% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Cherrypick Games and its competitors. According to the industry distribution chart, Cherrypick Games ranks #436 out of 552 companies in the Interactive Media industry, placing it in the top 79%.
Is Cherrypick Games' Pretax Margin % too high?
Cherrypick Games' current Pretax Margin % is -32.99%. Based on the distribution chart, Cherrypick Games ranks #436 out of 552 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Cherrypick Games has a GF Score™ of 46/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cherrypick Games' Pretax Margin % compare to NTES and EA?
According to the Interactive Media industry distribution chart, Cherrypick Games ranks #436 out of 552 companies for Pretax Margin %. This places Cherrypick Games in the lower half of its industry. The industry median Pretax Margin % is 2.25. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for an Interactive Media company?
The median Pretax Margin % among Interactive Media companies is 2.25, based on 552 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Cherrypick Games and its competitors. For the Interactive Media industry, the median Pretax Margin % is 2.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cherrypick Games's current Pretax Margin % is -32.99%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cherrypick Games stock overvalued right now?
Based on GuruFocus' analysis, Cherrypick Games (WAR:CHP) is currently considered Possible Value Trap. The stock's GF Value™ is zł3.65, compared to a current price of zł0.42 — trading 88.5% below its estimated fair value. The current Pretax Margin % is -32.99%. Cherrypick Games' overall GF Score™ is 46/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Cherrypick Games (WAR:CHP), the current Pretax Margin % is -32.99% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cherrypick Games (WAR:CHP) Overvalued in 2026?
Based on GuruFocus' analysis, Cherrypick Games stock appears to be undervalued.
The current stock price of zł0.42 is trading 88.5% below its estimated GF Value™ of zł3.65.
GuruFocus considers Cherrypick Games to be Possible Value Trap.
Key valuation signals for WAR:CHP:
Pretax Margin %: -32.99%
GF Value™: zł3.65 vs. price of zł0.42 (88.5% below fair value)
No single metric tells the full story. See the WAR:CHP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cherrypick Games SA is a gaming publishing company. It develops creates and markets games for various gaming platforms. The company's games include Touchdown Hero, TDH New Season, Double Juggle, Auctioneer, Sports Hero, and Must Deliver.
46GF Score
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