Bell Financial GroupASX:BFG +0.35%58 PS Ratio is 1.72 as of Jul. 05, 2026, which is 17% above its 10-year median of 1.47. GuruFocus rates ASX:BFG with a GF Score™ of 58/100 and a GF Value™ of A$1.55 (Fairly Valued). The stock has 4 warning signs investors should review. Among 759 Capital Markets companies, Bell Financial Group ranks better than 74.04% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Bell Financial Group's share price is A$1.45.
Bell Financial Group's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.85. Hence, Bell Financial Group's PS Ratio for today is 1.72.
The historical rank and industry rank for Bell Financial Group's PS Ratio or its related term are showing as below:
ASX:BFG'
s PS Ratio Range Over the Past 10 Years
Min: 0.88 Med: 1.47 Max: 2.31
Current: 1.72
During the past 13 years, Bell Financial Group's highest PS Ratio was 2.31. The lowest was 0.88. And the median was 1.47.
ASX:BFG's PS Ratio is ranked better than 74.04% of 759
companies
in the Capital Markets industry
Industry Median: 4.18
vs ASX:BFG: 1.72
Bell Financial Group Ltd revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of Bell Financial Group was 9.60% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 7.10% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -1.80% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 1.70% per year.
During the past 13 years, Bell Financial Group's highest 3-Year average Revenue per Share Growth Rate was 11.90% per year. The lowest was -15.80% per year. And the median was 2.90% per year.
Back to Basics: PS Ratio
Bell Financial Group (ASX:BFG) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Bell Financial Group PS Ratio Related Terms
Bell Financial Group PS Ratio Historical Data
* Premium members only.
The historical data trend for Bell Financial Group's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Capital Markets subindustry, Bell Financial Group's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bell Financial Group PS Ratio vs Capital Markets Industry
For the Capital Markets industry and Financial Services sector, Bell Financial Group's PS Ratio distribution charts can be found below:
* The bar in red indicates where Bell Financial Group's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Bell Financial Group's Share Price of today is A$1.45.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Bell Financial Group's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.85.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Bell Financial Group (ASX:BFG) has a PS Ratio of 1.72 as of Jul. 05, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Bell Financial Group and its competitors. This is 17% above median its historical median of 1.47. Over the past decade, Bell Financial Group's PS Ratio has ranged from 0.88 to 2.31. According to the industry distribution chart, Bell Financial Group ranks #197 out of 759 companies in the Capital Markets industry, placing it in the top 26%.
Is Bell Financial Group's PS Ratio too high?
Bell Financial Group's current PS Ratio of 1.72 is 17% above median its 10-year median of 1.47. Over the past 10 years, this metric has ranged from a low of 0.88 to a high of 2.31. The Capital Markets industry median PS Ratio is 4.18. Bell Financial Group's value of 1.72 is 58.9% below this industry median. Based on the distribution chart, Bell Financial Group ranks #197 out of 759 companies in the Capital Markets industry, which is above the industry midpoint. Overall, Bell Financial Group has a GF Score™ of 58/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Bell Financial Group's PS Ratio compare to MS and GS?
According to the Capital Markets industry distribution chart, Bell Financial Group ranks #197 out of 759 companies for PS Ratio. This puts Bell Financial Group in the upper half of its industry. The industry median PS Ratio is 4.18. Bell Financial Group's value of 1.72 is 58.9% below this benchmark. Historically, Bell Financial Group's own PS Ratio has ranged from 0.88 to 2.31 over the past decade. While the company's 10-year median is 1.47 vs. the industry median of 4.18, Bell Financial Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Capital Markets company?
The median PS Ratio among Capital Markets companies is 4.18, based on 759 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bell Financial Group's current PS Ratio of 1.72 is 58.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Bell Financial Group and its competitors. For the Capital Markets industry, the median PS Ratio is 4.18 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bell Financial Group's current PS Ratio is 1.72, which is 17% above median its own 10-year median of 1.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bell Financial Group stock overvalued right now?
Based on GuruFocus' analysis, Bell Financial Group (ASX:BFG) is currently considered Fairly Valued. The stock's GF Value™ is A$1.55, compared to a current price of A$1.45 — trading 6.5% below its estimated fair value. The current PS Ratio is 1.72, which is 17% above median its 10-year median of 1.47 and 58.9% below the Capital Markets industry median of 4.18. Bell Financial Group's overall GF Score™ is 58/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Bell Financial Group (ASX:BFG), the current PS Ratio is 1.72 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bell Financial Group (ASX:BFG) Overvalued in 2026?
Based on GuruFocus' analysis, Bell Financial Group stock appears to be undervalued.
The current stock price of A$1.45 is trading 6.5% below its estimated GF Value™ of A$1.55.
GuruFocus considers Bell Financial Group to be Fairly Valued.
Key valuation signals for ASX:BFG:
PS Ratio: 1.72 (17% above median its 10-year median of 1.47)
GF Value™: A$1.55 vs. price of A$1.45 (6.5% below fair value)
Industry Position: 58.9% below the Capital Markets median (#197 of 759)
No single metric tells the full story. See the ASX:BFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Bell Financial Group Ltd is a capital market service provider based in Australia. It is engaged in providing stockbroking, investment, and financial advisory services to private, institutional, and corporate clients. The reporting segments of the company are: Technology & Platforms, Products & Services, and Broking. Maximum revenue is generated from the Broking segment, which includes traditional retail client broking (Retail client focus) and traditional wholesale client broking services (Institutional and Wholesale client focus). The Technology & Platforms segment includes proprietary technology and platforms, including online broking, and the Products & Services segment represents its margin lending, cash, portfolio administration, and superannuation solutions products and services.
58GF Score
Get the complete analysis for ASX:BFG
PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ASX:BFG has been successfully added to your 
