Bell Financial Group (ASX:BFG) Selling, General, & Admin. Expense: A$170.3 Mil (TTM As of Dec. 2025)

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:BFG Bell Financial Group Ltd ASX:BFG
54 GF Score
Price A$1.49
GF Value A$1.56
Valuation Fairly Valued
! 4 Warning Signs
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What is Bell Financial Group Selling, General, & Admin. Expense?

Bell Financial Group ASX:BFG +2.05% 54 Selling, General, & Admin. Expense is A$170.3 Mil as of Dec. 2025. GuruFocus rates ASX:BFG with a GF Score™ of 54/100 and a GF Value™ of A$1.56 (Fairly Valued). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Bell Financial Group's selling, general, & admin. expense for the six months ended in Dec. 2025 was A$102.3 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was A$170.3 Mil.


Bell Financial Group  (ASX:BFG) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Bell Financial Group Selling, General, & Admin. Expense Related Terms


Bell Financial Group Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Bell Financial Group's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bell Financial Group Selling, General, & Admin. Expense Chart

Bell Financial Group Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 174.49 140.40 142.46 154.82 170.27

Bell Financial Group Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 75.54 75.94 78.87 67.97 102.29

ASX:BFG vs MS, GS, SCHW: Selling, General, & Admin. Expense Comparison

For the Capital Markets subindustry, Bell Financial Group's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bell Financial Group Selling, General, & Admin. Expense vs Capital Markets Industry

For the Capital Markets industry and Financial Services sector, Bell Financial Group's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Bell Financial Group's Selling, General, & Admin. Expense falls into.


ASX:BFG
54GF Score
Bell Financial Group Ltd ASX:BFG
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Bell Financial Group Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$170.3 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of A$170.3 Mil mean?
Bell Financial Group (ASX:BFG) has a Selling, General, & Admin. Expense of A$170.3 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Bell Financial Group and its competitors.
Is Bell Financial Group's Selling, General, & Admin. Expense too high?
Bell Financial Group's current Selling, General, & Admin. Expense is A$170.3 Mil. Overall, Bell Financial Group has a GF Score™ of 54/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Bell Financial Group's Selling, General, & Admin. Expense compare to MS and GS?
Bell Financial Group's Selling, General, & Admin. Expense of A$170.3 Mil can be compared against companies in the Capital Markets industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Capital Markets company?
A good Selling, General, & Admin. Expense depends on the Capital Markets industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Bell Financial Group and its competitors. Bell Financial Group's current Selling, General, & Admin. Expense is A$170.3 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bell Financial Group stock overvalued right now?
Based on GuruFocus' analysis, Bell Financial Group (ASX:BFG) is currently considered Fairly Valued. The stock's GF Value™ is A$1.56, compared to a current price of A$1.49 — trading 4.5% below its estimated fair value. The current Selling, General, & Admin. Expense is A$170.3 Mil. Bell Financial Group's overall GF Score™ is 54/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Bell Financial Group (ASX:BFG), the current Selling, General, & Admin. Expense is A$170.3 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bell Financial Group (ASX:BFG) Overvalued in 2026?

Based on GuruFocus' analysis, Bell Financial Group stock appears to be undervalued. The current stock price of A$1.49 is trading 4.5% below its estimated GF Value™ of A$1.56. GuruFocus considers Bell Financial Group to be Fairly Valued.

Key valuation signals for ASX:BFG:

  • Selling, General, & Admin. Expense: A$170.3 Mil
  • GF Value™: A$1.56 vs. price of A$1.49 (4.5% below fair value)
  • GF Score™: 54/100 with 4 warning signs

No single metric tells the full story. See the ASX:BFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bell Financial Group Business Description

Address 101 Collins Street, Level 29, Melbourne, VIC, AUS, 3000
Bell Financial Group Ltd is a capital market service provider based in Australia. It is engaged in providing stockbroking, investment, and financial advisory services to private, institutional, and corporate clients. The reporting segments of the company are: Technology & Platforms, Products & Services, and Broking. Maximum revenue is generated from the Broking segment, which includes traditional retail client broking (Retail client focus) and traditional wholesale client broking services (Institutional and Wholesale client focus). The Technology & Platforms segment includes proprietary technology and platforms, including online broking, and the Products & Services segment represents its margin lending, cash, portfolio administration, and superannuation solutions products and services.
54GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$1.49
Price
A$1.56
GF Value