India Tourism DevelopmentNSE:ITDC -1.55%77 PS Ratio is 11.58 as of Jul. 11, 2026, which is 29% above its 10-year median of 9.00. GuruFocus rates NSE:ITDC with a GF Score™ of 77/100 and a GF Value™ of ₹572.52 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 839 Travel & Leisure companies, India Tourism Development ranks worse than 92.25% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, India Tourism Development's share price is ₹716.80.
India Tourism Development's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was ₹61.88. Hence, India Tourism Development's PS Ratio for today is 11.58.
Warning Sign:
India Tourism Development Corp Ltd stock PS Ratio (=11.56) is close to 1-year high of 11.61.
The historical rank and industry rank for India Tourism Development's PS Ratio or its related term are showing as below:
NSE:ITDC'
s PS Ratio Range Over the Past 10 Years
Min: 2.84 Med: 9 Max: 48.6
Current: 11.61
During the past 13 years, India Tourism Development's highest PS Ratio was 48.60. The lowest was 2.84. And the median was 9.00.
NSE:ITDC's PS Ratio is ranked worse than 92.25% of 839
companies
in the Travel & Leisure industry
Industry Median: 1.47
vs NSE:ITDC: 11.61
India Tourism Development Corp Ltd revenue per share is in decline over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of India Tourism Development was -6.60% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 5.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 24.20% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 3.90% per year.
During the past 13 years, India Tourism Development's highest 3-Year average Revenue per Share Growth Rate was 41.70% per year. The lowest was -20.00% per year. And the median was 1.25% per year.
Back to Basics: PS Ratio
India Tourism Development (NSE:ITDC) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
India Tourism Development PS Ratio Related Terms
India Tourism Development PS Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, India Tourism Development's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
India Tourism Development PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, India Tourism Development's PS Ratio distribution charts can be found below:
* The bar in red indicates where India Tourism Development's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
India Tourism Development's Share Price of today is ₹716.80. India Tourism Development's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₹61.88.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
India Tourism Development (NSE:ITDC) has a PS Ratio of 11.58 as of Jul. 11, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on India Tourism Development and its competitors. This is 29% above median its historical median of 9.00. Over the past decade, India Tourism Development's PS Ratio has ranged from 2.84 to 48.60. According to the industry distribution chart, India Tourism Development ranks #774 out of 839 companies in the Travel & Leisure industry, placing it in the top 92.3%.
Is India Tourism Development's PS Ratio too high?
India Tourism Development's current PS Ratio of 11.58 is 29% above median its 10-year median of 9.00. Over the past 10 years, this metric has ranged from a low of 2.84 to a high of 48.60. The Travel & Leisure industry median PS Ratio is 1.47. India Tourism Development's value of 11.58 is 687.8% above this industry median. Based on the distribution chart, India Tourism Development ranks #774 out of 839 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, India Tourism Development has a GF Score™ of 77/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does India Tourism Development's PS Ratio compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, India Tourism Development ranks #774 out of 839 companies for PS Ratio. This places India Tourism Development in the lower half of its industry. The industry median PS Ratio is 1.47. India Tourism Development's value of 11.58 is 687.8% above this benchmark. Historically, India Tourism Development's own PS Ratio has ranged from 2.84 to 48.60 over the past decade. While the company's 10-year median is 9.00 vs. the industry median of 1.47, India Tourism Development has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.47, based on 839 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. India Tourism Development's current PS Ratio of 11.58 is 687.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on India Tourism Development and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. India Tourism Development's current PS Ratio is 11.58, which is 29% above median its own 10-year median of 9.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is India Tourism Development stock overvalued right now?
Based on GuruFocus' analysis, India Tourism Development (NSE:ITDC) is currently considered Modestly Overvalued. The stock's GF Value™ is ₹572.52, compared to a current price of ₹716.80 — trading 25.2% above its estimated fair value. The current PS Ratio is 11.58, which is 29% above median its 10-year median of 9.00 and 687.8% above the Travel & Leisure industry median of 1.47. India Tourism Development's overall GF Score™ is 77/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For India Tourism Development (NSE:ITDC), the current PS Ratio is 11.58 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is India Tourism Development (NSE:ITDC) Overvalued in 2026?
Based on GuruFocus' analysis, India Tourism Development stock appears to be overvalued.
The current stock price of ₹716.80 is trading 25.2% above its estimated GF Value™ of ₹572.52.
GuruFocus considers India Tourism Development to be Modestly Overvalued.
Key valuation signals for NSE:ITDC:
PS Ratio: 11.58 (29% above median its 10-year median of 9.00)
GF Value™: ₹572.52 vs. price of ₹716.80 (25.2% above fair value)
Industry Position: 687.8% above the Travel & Leisure median (#774 of 839)
No single metric tells the full story. See the NSE:ITDC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
India Tourism Development Corp Ltd operates in the hotel industry. The company's operating segment includes Hotel/Restaurant Operations; Duty Free Shops Operations; Travel and Tour Operations; Ashok Events and Misc. Operations; Construction, Consultancy and SEL Projects and Others. It generates maximum revenue from the Hotel/Restaurant Operations segment.
77GF Score
Get the complete analysis for NSE:ITDC
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