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Hoya Resort Hotel GroupROCO:2736 -0.84%55 PS Ratio is 1.57 as of Jul. 19, 2026, which is 3% above its 10-year median of 1.53. GuruFocus rates ROCO:2736 with a GF Score™ of 55/100 and a GF Value™ of NT$16.19 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 842 Travel & Leisure companies, Hoya Resort Hotel Group ranks worse than 52.14% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Hoya Resort Hotel Group's share price is NT$11.75.
Hoya Resort Hotel Group's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was NT$7.47. Hence, Hoya Resort Hotel Group's PS Ratio for today is 1.57.
Good Sign:
Hoya Resort Hotel Group stock PS Ratio (=1.61) is close to 3-year low of 1.57.
The historical rank and industry rank for Hoya Resort Hotel Group's PS Ratio or its related term are showing as below:
ROCO:2736'
s PS Ratio Range Over the Past 10 Years
Min: 0.77 Med: 1.53 Max: 4.31
Current: 1.57
During the past 13 years, Hoya Resort Hotel Group's highest PS Ratio was 4.31. The lowest was 0.77. And the median was 1.53.
ROCO:2736's PS Ratio is ranked worse than 52.14% of 842
companies
in the Travel & Leisure industry
Industry Median: 1.445
vs ROCO:2736: 1.57
Hoya Resort Hotel Group revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of Hoya Resort Hotel Group was 5.10% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -13.70% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -9.80% per year.
During the past 10 years, the average Revenue per Share Growth Rate was -7.10% per year.
During the past 13 years, Hoya Resort Hotel Group's highest 3-Year average Revenue per Share Growth Rate was -0.50% per year. The lowest was -13.70% per year. And the median was -7.10% per year.
Back to Basics: PS Ratio
Hoya Resort Hotel Group (ROCO:2736) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Hoya Resort Hotel Group's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hoya Resort Hotel Group PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Hoya Resort Hotel Group's PS Ratio distribution charts can be found below:
* The bar in red indicates where Hoya Resort Hotel Group's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Hoya Resort Hotel Group's Share Price of today is NT$11.75. Hoya Resort Hotel Group's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$7.47.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Hoya Resort Hotel Group (ROCO:2736) has a PS Ratio of 1.57 as of Jul. 19, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Hoya Resort Hotel Group and its competitors. This is near median its historical median of 1.53. Over the past decade, Hoya Resort Hotel Group's PS Ratio has ranged from 0.77 to 4.31. According to the industry distribution chart, Hoya Resort Hotel Group ranks #439 out of 842 companies in the Travel & Leisure industry, placing it in the top 52.1%.
Is Hoya Resort Hotel Group's PS Ratio too high?
Hoya Resort Hotel Group's current PS Ratio of 1.57 is near median its 10-year median of 1.53. Over the past 10 years, this metric has ranged from a low of 0.77 to a high of 4.31. The Travel & Leisure industry median PS Ratio is 1.45. Hoya Resort Hotel Group's value of 1.57 is 8.7% above this industry median. Based on the distribution chart, Hoya Resort Hotel Group ranks #439 out of 842 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Hoya Resort Hotel Group has a GF Score™ of 55/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Hoya Resort Hotel Group's PS Ratio compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Hoya Resort Hotel Group ranks #439 out of 842 companies for PS Ratio. This places Hoya Resort Hotel Group in the lower half of its industry. The industry median PS Ratio is 1.45. Hoya Resort Hotel Group's value of 1.57 is 8.7% above this benchmark. Historically, Hoya Resort Hotel Group's own PS Ratio has ranged from 0.77 to 4.31 over the past decade. While the company's 10-year median is 1.53 vs. the industry median of 1.45, Hoya Resort Hotel Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.45, based on 842 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hoya Resort Hotel Group's current PS Ratio of 1.57 is 8.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Hoya Resort Hotel Group and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hoya Resort Hotel Group's current PS Ratio is 1.57, which is near median its own 10-year median of 1.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hoya Resort Hotel Group stock overvalued right now?
Based on GuruFocus' analysis, Hoya Resort Hotel Group (ROCO:2736) is currently considered Modestly Undervalued. The stock's GF Value™ is NT$16.19, compared to a current price of NT$11.75 — trading 27.4% below its estimated fair value. The current PS Ratio is 1.57, which is near median its 10-year median of 1.53 and 8.7% above the Travel & Leisure industry median of 1.45. Hoya Resort Hotel Group's overall GF Score™ is 55/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Hoya Resort Hotel Group (ROCO:2736), the current PS Ratio is 1.57 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hoya Resort Hotel Group (ROCO:2736) Overvalued in 2026?
Based on GuruFocus' analysis, Hoya Resort Hotel Group stock appears to be undervalued.
The current stock price of NT$11.75 is trading 27.4% below its estimated GF Value™ of NT$16.19.
GuruFocus considers Hoya Resort Hotel Group to be Modestly Undervalued.
Key valuation signals for ROCO:2736:
PS Ratio: 1.57 (near median its 10-year median of 1.53)
GF Value™: NT$16.19 vs. price of NT$11.75 (27.4% below fair value)
Industry Position: 8.7% above the Travel & Leisure median (#439 of 842)
No single metric tells the full story. See the ROCO:2736 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hoya Resort Hotel Group operates hotels and resorts in Taiwan. Some of the Hotels of the company include Hoya Hot Springs Resort & Spa, Goya Hot Springs Hotel & Spa, Hoya Resort Hotel Wuling, Hoya Resort Hotel Hualien and Hoya Resort Hotel Taitung.
55GF Score
Get the complete analysis for ROCO:2736
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