Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Norbel Baby CoROCO:6844 -0.16%65 PS Ratio is 0.67 as of Jul. 21, 2026, which is 56% below its 10-year median of 1.54. GuruFocus rates ROCO:6844 with a GF Score™ of 65/100 and a GF Value™ of NT$129.78 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,119 Retail - Cyclical companies, Norbel Baby Co ranks worse than 50.94% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Norbel Baby Co's share price is NT$61.50.
Norbel Baby Co's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was NT$92.10. Hence, Norbel Baby Co's PS Ratio for today is 0.67.
Good Sign:
Norbel Baby Co Ltd stock PS Ratio (=0.67) is close to 5-year low of 0.67.
The historical rank and industry rank for Norbel Baby Co's PS Ratio or its related term are showing as below:
ROCO:6844'
s PS Ratio Range Over the Past 10 Years
Min: 0.67 Med: 1.54 Max: 5.57
Current: 0.67
During the past 8 years, Norbel Baby Co's highest PS Ratio was 5.57. The lowest was 0.67. And the median was 1.54.
ROCO:6844's PS Ratio is ranked worse than 50.94% of 1119
companies
in the Retail - Cyclical industry
Industry Median: 0.65
vs ROCO:6844: 0.67
Norbel Baby Co Ltd revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of Norbel Baby Co was 0.60% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -13.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -9.50% per year.
During the past 8 years, Norbel Baby Co's highest 3-Year average Revenue per Share Growth Rate was 1.90% per year. The lowest was -13.00% per year. And the median was -9.40% per year.
Back to Basics: PS Ratio
Norbel Baby Co (ROCO:6844) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Norbel Baby Co PS Ratio Related Terms
Norbel Baby Co PS Ratio Historical Data
* Premium members only.
The historical data trend for Norbel Baby Co's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Specialty Retail subindustry, Norbel Baby Co's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Norbel Baby Co PS Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Norbel Baby Co's PS Ratio distribution charts can be found below:
* The bar in red indicates where Norbel Baby Co's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Norbel Baby Co's Share Price of today is NT$61.50. Norbel Baby Co's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$92.10.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Norbel Baby Co (ROCO:6844) has a PS Ratio of 0.67 as of Jul. 21, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Norbel Baby Co and its competitors. This is 56% below median its historical median of 1.54. Over the past decade, Norbel Baby Co's PS Ratio has ranged from 0.67 to 5.57. According to the industry distribution chart, Norbel Baby Co ranks #570 out of 1119 companies in the Retail - Cyclical industry, placing it in the top 50.9%.
Is Norbel Baby Co's PS Ratio too high?
Norbel Baby Co's current PS Ratio of 0.67 is 56% below median its 10-year median of 1.54. Over the past 10 years, this metric has ranged from a low of 0.67 to a high of 5.57. The Retail - Cyclical industry median PS Ratio is 0.65. Norbel Baby Co's value of 0.67 is 3.1% above this industry median. Based on the distribution chart, Norbel Baby Co ranks #570 out of 1119 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Norbel Baby Co has a GF Score™ of 65/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Norbel Baby Co's PS Ratio compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Norbel Baby Co ranks #570 out of 1119 companies for PS Ratio. This places Norbel Baby Co in the lower half of its industry. The industry median PS Ratio is 0.65. Norbel Baby Co's value of 0.67 is 3.1% above this benchmark. Historically, Norbel Baby Co's own PS Ratio has ranged from 0.67 to 5.57 over the past decade. While the company's 10-year median is 1.54 vs. the industry median of 0.65, Norbel Baby Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Retail - Cyclical company?
The median PS Ratio among Retail - Cyclical companies is 0.65, based on 1,119 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Norbel Baby Co's current PS Ratio of 0.67 is 3.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Norbel Baby Co and its competitors. For the Retail - Cyclical industry, the median PS Ratio is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Norbel Baby Co's current PS Ratio is 0.67, which is 56% below median its own 10-year median of 1.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Norbel Baby Co stock overvalued right now?
Based on GuruFocus' analysis, Norbel Baby Co (ROCO:6844) is currently considered Possible Value Trap. The stock's GF Value™ is NT$129.78, compared to a current price of NT$61.50 — trading 52.6% below its estimated fair value. The current PS Ratio is 0.67, which is 56% below median its 10-year median of 1.54 and 3.1% above the Retail - Cyclical industry median of 0.65. Norbel Baby Co's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Norbel Baby Co (ROCO:6844), the current PS Ratio is 0.67 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Norbel Baby Co (ROCO:6844) Overvalued in 2026?
Based on GuruFocus' analysis, Norbel Baby Co stock appears to be undervalued.
The current stock price of NT$61.50 is trading 52.6% below its estimated GF Value™ of NT$129.78.
GuruFocus considers Norbel Baby Co to be Possible Value Trap.
Key valuation signals for ROCO:6844:
PS Ratio: 0.67 (56% below median its 10-year median of 1.54)
GF Value™: NT$129.78 vs. price of NT$61.50 (52.6% below fair value)
Industry Position: 3.1% above the Retail - Cyclical median (#570 of 1119)
No single metric tells the full story. See the ROCO:6844 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Norbel Baby Co Ltd mainly engages in the retail and wholesale of maternity and baby care products, medical supplies, dietary supplements, and cosmetics. The company provides pharmacy services needed to care for the health and growth of infants and young children.
65GF Score
Get the complete analysis for ROCO:6844
PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ROCO:6844 has been successfully added to your 
