Norbel Baby Co (ROCO:6844) Selling, General, & Admin. Expense: NT$1,091 Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ROCO:6844 Norbel Baby Co Ltd ROCO:6844
65 GF Score
Price NT$59.90
GF Value NT$133.12
Valuation Possible Value Trap
! 6 Warning Signs
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What is Norbel Baby Co Selling, General, & Admin. Expense?

Norbel Baby Co ROCO:6844 -0.17% 65 Selling, General, & Admin. Expense is NT$1,091 Mil as of Jun. 2026. GuruFocus rates ROCO:6844 with a GF Score™ of 65/100 and a GF Value™ of NT$133.12 (Possible Value Trap). The stock has 6 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Norbel Baby Co's selling, general, & admin. expense for the three months ended in Jun. 2026 was NT$271 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was NT$1,091 Mil.


Norbel Baby Co  (ROCO:6844) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Norbel Baby Co Selling, General, & Admin. Expense Related Terms


Norbel Baby Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Norbel Baby Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Norbel Baby Co Selling, General, & Admin. Expense Chart

Norbel Baby Co Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial 901.99 973.38 978.01 1,014.61 1,095.94

Norbel Baby Co Quarterly Data
Jun21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 275.45 280.60 269.72 269.28 271.11

ROCO:6844 vs CASY, WSM, ULTA: Selling, General, & Admin. Expense Comparison

For the Specialty Retail subindustry, Norbel Baby Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Norbel Baby Co Selling, General, & Admin. Expense vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Norbel Baby Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Norbel Baby Co's Selling, General, & Admin. Expense falls into.


ROCO:6844
65GF Score
Norbel Baby Co Ltd ROCO:6844
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Norbel Baby Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$1,091 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of NT$1,091 Mil mean?
Norbel Baby Co (ROCO:6844) has a Selling, General, & Admin. Expense of NT$1,091 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Norbel Baby Co and its competitors.
Is Norbel Baby Co's Selling, General, & Admin. Expense too high?
Norbel Baby Co's current Selling, General, & Admin. Expense is NT$1,091 Mil. Overall, Norbel Baby Co has a GF Score™ of 65/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Norbel Baby Co's Selling, General, & Admin. Expense compare to CASY and WSM?
Norbel Baby Co's Selling, General, & Admin. Expense of NT$1,091 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Norbel Baby Co and its competitors. Norbel Baby Co's current Selling, General, & Admin. Expense is NT$1,091 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Norbel Baby Co stock overvalued right now?
Based on GuruFocus' analysis, Norbel Baby Co (ROCO:6844) is currently considered Possible Value Trap. The stock's GF Value™ is NT$133.12, compared to a current price of NT$59.90 — trading 55% below its estimated fair value. The current Selling, General, & Admin. Expense is NT$1,091 Mil. Norbel Baby Co's overall GF Score™ is 65/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Norbel Baby Co (ROCO:6844), the current Selling, General, & Admin. Expense is NT$1,091 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Norbel Baby Co (ROCO:6844) Overvalued in 2026?

Based on GuruFocus' analysis, Norbel Baby Co stock appears to be undervalued. The current stock price of NT$59.90 is trading 55% below its estimated GF Value™ of NT$133.12. GuruFocus considers Norbel Baby Co to be Possible Value Trap.

Key valuation signals for ROCO:6844:

  • Selling, General, & Admin. Expense: NT$1,091 Mil
  • GF Value™: NT$133.12 vs. price of NT$59.90 (55% below fair value)
  • GF Score™: 65/100 with 6 warning signs

No single metric tells the full story. See the ROCO:6844 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Norbel Baby Co Business Description

Address 807 No. 87, Dachang 2nd Road, Sanmin District, Kaohsiung, TWN
Norbel Baby Co Ltd mainly engages in the retail and wholesale of maternity and baby care products, medical supplies, dietary supplements, and cosmetics. The company provides pharmacy services needed to care for the health and growth of infants and young children.
65GF Score

Get the complete analysis for ROCO:6844

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$59.90
Price
NT$133.12
GF Value