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Plava Laguna DDZAG:PLAG 100 PS Ratio is 3.50 as of Jul. 23, 2026, which is 85% below its 10-year median of 22.93. GuruFocus rates ZAG:PLAG with a GF Score™ of 100/100 and a GF Value™ of €368.84 (Fairly Valued). The stock has 6 warning signs investors should review. Among 840 Travel & Leisure companies, Plava Laguna DD ranks worse than 75.36% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Plava Laguna DD's share price is €338.00.
Plava Laguna DD's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €96.70. Hence, Plava Laguna DD's PS Ratio for today is 3.50.
Good Sign:
Plava Laguna DD stock PS Ratio (=3.5) is close to 10-year low of 3.23.
The historical rank and industry rank for Plava Laguna DD's PS Ratio or its related term are showing as below:
ZAG:PLAG'
s PS Ratio Range Over the Past 10 Years
Min: 3.23 Med: 22.93 Max: 75.52
Current: 3.5
During the past 13 years, Plava Laguna DD's highest PS Ratio was 75.52. The lowest was 3.23. And the median was 22.93.
ZAG:PLAG's PS Ratio is ranked worse than 75.36% of 840
companies
in the Travel & Leisure industry
Industry Median: 1.44
vs ZAG:PLAG: 3.50
Plava Laguna DD revenue growth has slowed down over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of Plava Laguna DD was 6.30% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 10.60% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 29.60% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 4.10% per year.
During the past 13 years, Plava Laguna DD's highest 3-Year average Revenue per Share Growth Rate was 53.30% per year. The lowest was -28.80% per year. And the median was 12.90% per year.
Back to Basics: PS Ratio
Plava Laguna DD (ZAG:PLAG) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Plava Laguna DD PS Ratio Related Terms
Plava Laguna DD PS Ratio Historical Data
* Premium members only.
The historical data trend for Plava Laguna DD's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Plava Laguna DD's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Plava Laguna DD PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Plava Laguna DD's PS Ratio distribution charts can be found below:
* The bar in red indicates where Plava Laguna DD's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Plava Laguna DD's Share Price of today is €338.00. Plava Laguna DD's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €96.70.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Plava Laguna DD (ZAG:PLAG) has a PS Ratio of 3.50 as of Jul. 23, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Plava Laguna DD and its competitors. This is 85% below median its historical median of 22.93. Over the past decade, Plava Laguna DD's PS Ratio has ranged from 3.23 to 75.52. According to the industry distribution chart, Plava Laguna DD ranks #633 out of 840 companies in the Travel & Leisure industry, placing it in the top 75.4%.
Is Plava Laguna DD's PS Ratio too high?
Plava Laguna DD's current PS Ratio of 3.50 is 85% below median its 10-year median of 22.93. Over the past 10 years, this metric has ranged from a low of 3.23 to a high of 75.52. The Travel & Leisure industry median PS Ratio is 1.44. Plava Laguna DD's value of 3.50 is 143.1% above this industry median. Based on the distribution chart, Plava Laguna DD ranks #633 out of 840 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Plava Laguna DD has a GF Score™ of 100/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Plava Laguna DD's PS Ratio compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Plava Laguna DD ranks #633 out of 840 companies for PS Ratio. This places Plava Laguna DD in the lower half of its industry. The industry median PS Ratio is 1.44. Plava Laguna DD's value of 3.50 is 143.1% above this benchmark. Historically, Plava Laguna DD's own PS Ratio has ranged from 3.23 to 75.52 over the past decade. While the company's 10-year median is 22.93 vs. the industry median of 1.44, Plava Laguna DD has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.44, based on 840 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Plava Laguna DD's current PS Ratio of 3.50 is 143.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Plava Laguna DD and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.44 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Plava Laguna DD's current PS Ratio is 3.50, which is 85% below median its own 10-year median of 22.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Plava Laguna DD stock overvalued right now?
Based on GuruFocus' analysis, Plava Laguna DD (ZAG:PLAG) is currently considered Fairly Valued. The stock's GF Value™ is €368.84, compared to a current price of €338.00 — trading 8.4% below its estimated fair value. The current PS Ratio is 3.50, which is 85% below median its 10-year median of 22.93 and 143.1% above the Travel & Leisure industry median of 1.44. Plava Laguna DD's overall GF Score™ is 100/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Plava Laguna DD (ZAG:PLAG), the current PS Ratio is 3.50 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Plava Laguna DD (ZAG:PLAG) Overvalued in 2026?
Based on GuruFocus' analysis, Plava Laguna DD stock appears to be undervalued.
The current stock price of €338.00 is trading 8.4% below its estimated GF Value™ of €368.84.
GuruFocus considers Plava Laguna DD to be Fairly Valued.
Key valuation signals for ZAG:PLAG:
PS Ratio: 3.50 (85% below median its 10-year median of 22.93)
GF Value™: €368.84 vs. price of €338.00 (8.4% below fair value)
Industry Position: 143.1% above the Travel & Leisure median (#633 of 840)
No single metric tells the full story. See the ZAG:PLAG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Plava Laguna DD operates hotels, resorts, and camping. The company is engaged in providing catering and tourism services. It has two segments: Hotels and Apartments, and Campsites.
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