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Digital Media Solutions (Digital Media Solutions) Financial Strength : 2 (As of Mar. 2024)


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What is Digital Media Solutions Financial Strength?

Digital Media Solutions has the Financial Strength Rank of 2. It displays poor financial strength and is likely in financial distress. Usually this is caused by too much debt for the company.

Warning Sign:

Digital Media Solutions Inc displays poor financial strength. Usually, this is caused by too much debt for the company.

GuruFocus Financial Strength Rank measures how strong a company's financial situation is. It is based on these factors:

1. The debt burden that the company has as measured by its Interest Coverage (current year). The higher, the better.
2. Debt to revenue ratio. The lower, the better.
3. Altman Z-Score.

Digital Media Solutions did not have earnings to cover the interest expense. Digital Media Solutions's debt to revenue ratio for the quarter that ended in Mar. 2024 was 1.07. As of today, Digital Media Solutions's Altman Z-Score is -1.28.


Competitive Comparison of Digital Media Solutions's Financial Strength

For the Advertising Agencies subindustry, Digital Media Solutions's Financial Strength, along with its competitors' market caps and Financial Strength data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Digital Media Solutions's Financial Strength Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Digital Media Solutions's Financial Strength distribution charts can be found below:

* The bar in red indicates where Digital Media Solutions's Financial Strength falls into.



Digital Media Solutions Financial Strength Calculation

GuruFocus Financial Strength Rank measures how strong a company's financial situation is. It is based on these factors

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

1. The debt burden that the company has as measured by its Interest Coverage (current year). The higher, the better.

Note: If both Interest Expense and Interest Income are empty, while Net Interest Income is negative, then use Net Interest Income as Interest Expense.

Interest Coverage is a ratio that determines how easily a company can pay interest expenses on outstanding debt. It is calculated by dividing a company's Operating Income (EBIT) by its Interest Expense:

Digital Media Solutions's Interest Expense for the months ended in Mar. 2024 was $-13.5 Mil. Its Operating Income for the months ended in Mar. 2024 was $-11.8 Mil. And its Long-Term Debt & Capital Lease Obligation for the quarter that ended in Mar. 2024 was $299.3 Mil.

Digital Media Solutions's Interest Coverage for the quarter that ended in Mar. 2024 is

Digital Media Solutions did not have earnings to cover the interest expense.

The higher the ratio, the stronger the company's financial strength is.

2. Debt to revenue ratio. The lower, the better.

Digital Media Solutions's Debt to Revenue Ratio for the quarter that ended in Mar. 2024 is

Debt to Revenue Ratio=Total Debt (Q: Mar. 2024 ) / Revenue
=(Short-Term Debt & Capital Lease Obligation + Long-Term Debt & Capital Lease Obligation) / Revenue
=(4.562 + 299.306) / 282.836
=1.07

3. Altman Z-Score.

Z-Score model is an accurate forecaster of failure up to two years prior to distress. It can be considered the assessment of the distress of industrial corporations.

The zones of discrimination were as such:

When Z-Score is less than 1.81, it is in Distress Zones.
When Z-Score is greater than 2.99, it is in Safe Zones.
When Z-Score is between 1.81 and 2.99, it is in Grey Zones.

Digital Media Solutions has a Z-score of -1.28, indicating it is in Distress Zones. This implies bankrupcy possibility in the next two years.

Warning Sign:

Altman Z-score of -1.28 is in distress zone. This implies bankruptcy possibility in the next two years.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Digital Media Solutions  (OTCPK:DMSL) Financial Strength Explanation

The maximum rank is 10. Companies with rank 7 or higher will be unlikely to fall into distressed situations. Companies with rank of 3 or less are likely in financial distress.

Digital Media Solutions has the Financial Strength Rank of 2. It displays poor financial strength and is likely in financial distress. Usually this is caused by too much debt for the company.


Digital Media Solutions Financial Strength Related Terms

Thank you for viewing the detailed overview of Digital Media Solutions's Financial Strength provided by GuruFocus.com. Please click on the following links to see related term pages.


Digital Media Solutions (Digital Media Solutions) Business Description

Traded in Other Exchanges
N/A
Address
4800 140th Avenue North, Suite 101, Clearwater, FL, USA, 33762
Digital Media Solutions Inc is a provider of technology enabled digital performance advertising solutions connecting consumers and advertisers. The activities are divided into three segments namely Brand Direct, Marketplace and Technology Solutions.
Executives
Elizabeth A. Lapuma director 520 LAKE COOK ROAD, SUITE 315, DEERFIELD IL 60015
Neil Nguyen director 750 W. JOHN CARPENTER FREEWAY, 7TH FLOOR, IRVING TX 75039
Scott N Flanders director PLAYBOY ENT., INC. - H. SHAPIRO, 680 N LAKE SHORE DRIVE, CHICAGO IL 60611
Vanessa Guzman-clark officer: Interim CFO 1831 SOUTHWEST 6TH AVENUE, CAPE CORAL FL 33991
Jessica Jones officer: EVP, Human Resources 4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Maurissa Bell director C/O CLAIRVEST GROUP INC., 22 ST. CLAIR AVENUE EAST, SUITE 1700, TORONTO A6 M4T 2S3
Vasundara Srenivas officer: Chief Financial Officer 4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Richard Rodick officer: Chief Financial Officer C/O UTI, SERVICES, INC., 100 OCEANGATE, SUITE 1500, LONG BEACH CA 90802
Anthony Saldana officer: General Counsel, EVP Legal 4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Prism Data, Llc 10 percent owner 4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Capital Llp Lion 10 percent owner 21 GROSVENOR PLACE, LONDON X0 SW1X 7HF
Lion Capital Iv Gp Ltd 10 percent owner 21 GROSVENOR PLACE, LONDON X0 SW1X7HF
Lion Capital (guernsey) Bridgeco Ltd 10 percent owner TRAFALGAR COURT, LES BANQUES, ST PETER PORT Y7 000000
Lyndon Lea director, officer: See Remarks 21 GROSVENOR PLACE, LONDON X0 SW1X 7HF
Fernando Borghese director, officer: Chief Operating Officer 4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762