Digital Media Solutions (Digital Media Solutions) GF Value Rank : 2 (As of May. 24, 2024)

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What is Digital Media Solutions GF Value Rank?

Digital Media Solutions has the GF Value Rank of 2.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Digital Media Solutions's GF Value Rank

For the Advertising Agencies subindustry, Digital Media Solutions's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Digital Media Solutions's GF Value Rank Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Digital Media Solutions's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Digital Media Solutions's GF Value Rank falls into.

Digital Media Solutions GF Value Rank Related Terms

Thank you for viewing the detailed overview of Digital Media Solutions's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Digital Media Solutions (Digital Media Solutions) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Digital Media Solutions Inc (OTCPK:DMSL) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

4800 140th Avenue North, Suite 101, Clearwater, FL, USA, 33762

Website

https://www.digitalmediasolutions.com

Digital Media Solutions Inc is a provider of technology enabled digital performance advertising solutions connecting consumers and advertisers. The activities are divided into three segments namely Brand Direct, Marketplace and Technology Solutions.

Executives

Elizabeth A. Lapuma	director	520 LAKE COOK ROAD, SUITE 315, DEERFIELD IL 60015
Neil Nguyen	director	750 W. JOHN CARPENTER FREEWAY, 7TH FLOOR, IRVING TX 75039
Scott N Flanders	director	PLAYBOY ENT., INC. - H. SHAPIRO, 680 N LAKE SHORE DRIVE, CHICAGO IL 60611
Vanessa Guzman-clark	officer: Interim CFO	1831 SOUTHWEST 6TH AVENUE, CAPE CORAL FL 33991
Jessica Jones	officer: EVP, Human Resources	4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Maurissa Bell	director	C/O CLAIRVEST GROUP INC., 22 ST. CLAIR AVENUE EAST, SUITE 1700, TORONTO A6 M4T 2S3
Vasundara Srenivas	officer: Chief Financial Officer	4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Richard Rodick	officer: Chief Financial Officer	C/O UTI, SERVICES, INC., 100 OCEANGATE, SUITE 1500, LONG BEACH CA 90802
Anthony Saldana	officer: General Counsel, EVP Legal	4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Prism Data, Llc	10 percent owner	4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762
Capital Llp Lion	10 percent owner	21 GROSVENOR PLACE, LONDON X0 SW1X 7HF
Lion Capital Iv Gp Ltd	10 percent owner	21 GROSVENOR PLACE, LONDON X0 SW1X7HF
Lion Capital (guernsey) Bridgeco Ltd	10 percent owner	TRAFALGAR COURT, LES BANQUES, ST PETER PORT Y7 000000
Lyndon Lea	director, officer: See Remarks	21 GROSVENOR PLACE, LONDON X0 SW1X 7HF
Fernando Borghese	director, officer: Chief Operating Officer	4800 140TH AVENUE N., SUITE 101, CLEARWATER FL 33762