Amer Sports (MEX:ASN) GF Value Rank: 8 (As of Sep. 18, 2026) — Near Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:ASN Amer Sports Inc MEX:ASN
66 GF Score
Price MXN570.00
GF Value MXN790.35
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Amer Sports GF Value Rank?

Amer Sports MEX:ASN 66 GF Value Rank is 8 as of Sep. 18, 2026, which is at its 10-year median of 8.00. GuruFocus rates MEX:ASN with a GF Score™ of 66/100 and a GF Value™ of MXN790.35 (Modestly Undervalued). The stock has 1 warning sign investors should review.

Amer Sports has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Amer Sports GF Value Rank Related Terms


MEX:ASN vs HAS, LTH, GOLF: GF Value Rank Comparison

For the Leisure subindustry, Amer Sports's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Amer Sports GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Amer Sports's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Amer Sports's GF Value Rank falls into.


MEX:ASN
66GF Score
Amer Sports Inc MEX:ASN
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Amer Sports (MEX:ASN) has a GF Value Rank of 8 as of Sep. 18, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Amer Sports and its competitors. This is near median its historical median of 8.00. Over the past decade, Amer Sports' GF Value Rank has ranged from 8.00 to 8.00.
Is Amer Sports' GF Value Rank too high?
Amer Sports' current GF Value Rank of 8 is near median its 10-year median of 8.00. Over the past 10 years, this metric has ranged from a low of 8.00 to a high of 8.00. Overall, Amer Sports has a GF Score™ of 66/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Amer Sports' GF Value Rank compare to HAS and LTH?
Amer Sports' GF Value Rank of 8 can be compared against companies in the Travel & Leisure industry. Historically, Amer Sports' own GF Value Rank has ranged from 8.00 to 8.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Amer Sports and its competitors. Amer Sports's current GF Value Rank is 8, which is near median its own 10-year median of 8.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amer Sports stock overvalued right now?
Based on GuruFocus' analysis, Amer Sports (MEX:ASN) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN790.35, compared to a current price of MXN570.00 — trading 27.9% below its estimated fair value. The current GF Value Rank is 8, which is near median its 10-year median of 8.00. Amer Sports' overall GF Score™ is 66/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Amer Sports (MEX:ASN), the current GF Value Rank is 8 as of Sep. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Amer Sports (MEX:ASN) Overvalued in 2026?

Based on GuruFocus' analysis, Amer Sports stock appears to be undervalued. The current stock price of MXN570.00 is trading 27.9% below its estimated GF Value™ of MXN790.35. GuruFocus considers Amer Sports to be Modestly Undervalued.

Key valuation signals for MEX:ASN:

  • GF Value Rank: 8 (near median its 10-year median of 8.00)
  • GF Value™: MXN790.35 vs. price of MXN570.00 (27.9% below fair value)
  • GF Score™: 66/100 with 1 warning sign

No single metric tells the full story. See the MEX:ASN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Amer Sports Business Description

Other Exchanges AS:USA
Address Siltasaarenkatu 8-10, Helsinki, FIN, 00530
Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6.6 billion in 2025. Although primarily owned by the Chinese conglomerate Anta Sports, Amer operates with a degree of autonomy. In its rapidly expanding China business, the company is subject to closer oversight, but it manages its operations outside of China with relative independence. In 2025, the firm generated 32% of its revenue from the Americas, 28% from Europe, the Middle East, and Africa, 28% from China, and 12% from the Asia-Pacific, excluding China.
66GF Score

Get the complete analysis for MEX:ASN

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN570.00
Price
MXN790.35
GF Value