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BlueRush (TSXV:BTV) Profitability Rank : 0 (As of Jan. 2024)


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What is BlueRush Profitability Rank?

BlueRush has the Profitability Rank of 0.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

BlueRush's Operating Margin % for the quarter that ended in Jan. 2024 was -44.62%. As of today, BlueRush's Piotroski F-Score is 2.


Competitive Comparison of BlueRush's Profitability Rank

For the Software - Application subindustry, BlueRush's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


BlueRush's Profitability Rank Distribution in the Software Industry

For the Software industry and Technology sector, BlueRush's Profitability Rank distribution charts can be found below:

* The bar in red indicates where BlueRush's Profitability Rank falls into.



BlueRush Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

BlueRush has the Profitability Rank of 0.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

BlueRush's Operating Margin % for the quarter that ended in Jan. 2024 is calculated as:

Operating Margin %=Operating Income (Q: Jan. 2024 ) / Revenue (Q: Jan. 2024 )
=-0.477 / 1.069
=-44.62 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

Warning Sign:

Piotroski F-Score of 2 is low, which usually implies poor business operation.

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

BlueRush has an F-score of 2. It is a bad or low score, which usually implies poor business operation.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

Good Sign:

BlueRush Inc operating margin is expanding. Margin expansion is usually a good sign.

4. Consistency of the profitability

5. Predictability Rank


BlueRush Profitability Rank Related Terms

Thank you for viewing the detailed overview of BlueRush's Profitability Rank provided by GuruFocus.com. Please click on the following links to see related term pages.


BlueRush (TSXV:BTV) Business Description

Traded in Other Exchanges
Address
4711 Yonge Street, 10th Floor, Toronto, ON, CAN, M2N 6K8
BlueRush Inc offers Software as a Service-based content engagement platform. It operates in a single segment that is the provision of interactive personalized video and marketing software to financial institutions, insurance services, and pension funds. It develops and markets IndiVideo, which is an interactive video platform that drives return on investment through customer interactions and has applications in CCM providers, Financial Services, Insurance, and other sectors. It has also developed tools that focus on the financial services industry in areas such as mortgage, retirement planning, wealth management, taxation, and others. Its geographical segments include Canada; the United States, which is the key revenue driver; and others.
Executives
Stephen Baxter Taylor 10% Security Holder, Director

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