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Mirriad Advertising (Mirriad Advertising) Financial Strength : 0 (As of Jun. 2023)


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What is Mirriad Advertising Financial Strength?

Mirriad Advertising has the Financial Strength Rank of 0.

GuruFocus Financial Strength Rank measures how strong a company's financial situation is. It is based on these factors:

1. The debt burden that the company has as measured by its Interest Coverage (current year). The higher, the better.
2. Debt to revenue ratio. The lower, the better.
3. Altman Z-Score.

Mirriad Advertising did not have earnings to cover the interest expense. Mirriad Advertising's debt to revenue ratio for the quarter that ended in Jun. 2023 was 0.32. As of today, Mirriad Advertising's Altman Z-Score is -6.60.


Competitive Comparison of Mirriad Advertising's Financial Strength

For the Advertising Agencies subindustry, Mirriad Advertising's Financial Strength, along with its competitors' market caps and Financial Strength data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mirriad Advertising's Financial Strength Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Mirriad Advertising's Financial Strength distribution charts can be found below:

* The bar in red indicates where Mirriad Advertising's Financial Strength falls into.



Mirriad Advertising Financial Strength Calculation

GuruFocus Financial Strength Rank measures how strong a company's financial situation is. It is based on these factors

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

1. The debt burden that the company has as measured by its Interest Coverage (current year). The higher, the better.

Note: If both Interest Expense and Interest Income are empty, while Net Interest Income is negative, then use Net Interest Income as Interest Expense.

Interest Coverage is a ratio that determines how easily a company can pay interest expenses on outstanding debt. It is calculated by dividing a company's Operating Income (EBIT) by its Interest Expense:

Mirriad Advertising's Interest Expense for the months ended in Jun. 2023 was $-0.01 Mil. Its Operating Income for the months ended in Jun. 2023 was $-9.51 Mil. And its Long-Term Debt & Capital Lease Obligation for the quarter that ended in Jun. 2023 was $0.14 Mil.

Mirriad Advertising's Interest Coverage for the quarter that ended in Jun. 2023 is

Mirriad Advertising did not have earnings to cover the interest expense.

The higher the ratio, the stronger the company's financial strength is.

2. Debt to revenue ratio. The lower, the better.

Mirriad Advertising's Debt to Revenue Ratio for the quarter that ended in Jun. 2023 is

Debt to Revenue Ratio=Total Debt (Q: Jun. 2023 ) / Revenue
=(Short-Term Debt & Capital Lease Obligation + Long-Term Debt & Capital Lease Obligation) / Revenue
=(0.333 + 0.139) / 1.494
=0.32

3. Altman Z-Score.

Z-Score model is an accurate forecaster of failure up to two years prior to distress. It can be considered the assessment of the distress of industrial corporations.

The zones of discrimination were as such:

When Z-Score is less than 1.81, it is in Distress Zones.
When Z-Score is greater than 2.99, it is in Safe Zones.
When Z-Score is between 1.81 and 2.99, it is in Grey Zones.

Mirriad Advertising has a Z-score of -6.60, indicating it is in Distress Zones. This implies bankrupcy possibility in the next two years.

Warning Sign:

Altman Z-score of -6.6 is in distress zone. This implies bankruptcy possibility in the next two years.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Mirriad Advertising  (OTCPK:MMDDF) Financial Strength Explanation

The maximum rank is 10. Companies with rank 7 or higher will be unlikely to fall into distressed situations. Companies with rank of 3 or less are likely in financial distress.

Mirriad Advertising has the Financial Strength Rank of 0.


Mirriad Advertising Financial Strength Related Terms

Thank you for viewing the detailed overview of Mirriad Advertising's Financial Strength provided by GuruFocus.com. Please click on the following links to see related term pages.


Mirriad Advertising (Mirriad Advertising) Business Description

Traded in Other Exchanges
Address
One London Wall, 6th Floor, London, GBR, EC2Y 5EB
Mirriad Advertising PLC provides an in-content advertising platform. Its artificial intelligence (AI) based platform is a solution for in-content advertising and virtual product placement. Geographically, it derives the majority of its revenue from the United States and has a presence in the UK, China, and other countries.