MMDDF (Mirriad Advertising) ROCE %: -153.28% (As of Jun. 2025)


What is Mirriad Advertising ROCE %?

Mirriad Advertising MMDDF ROCE % is -153.28% as of Jun. 2025. The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Mirriad Advertising's annualized ROCE % for the quarter that ended in Jun. 2025 was -153.28%.

Mirriad Advertising  (OTCPK:MMDDF) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Mirriad Advertising ROCE % Related Terms

Mirriad Advertising ROCE % Historical Data

* Premium members only.

The historical data trend for Mirriad Advertising's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mirriad Advertising ROCE % Chart

Mirriad Advertising Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -33.17 -39.24 -81.08 -130.05 -153.95

Mirriad Advertising Semi-Annual Data
Dec15 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -135.20 -98.43 -112.71 -139.78 -153.28

Mirriad Advertising ROCE % Calculation

Mirriad Advertising's annualized ROCE % for the fiscal year that ended in Dec. 2024 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2024 )  (A: Dec. 2023 )(A: Dec. 2024 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2024 )  (A: Dec. 2023 )(A: Dec. 2024 )
=-11.03/( ( (11.559 - 3.237) + (8.394 - 2.387) )/ 2 )
=-11.03/( (8.322+6.007)/ 2 )
=-11.03/7.1645
=-153.95 %

Mirriad Advertising's ROCE % of for the quarter that ended in Jun. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Jun. 2025 )  (Q: Dec. 2024 )(Q: Jun. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Jun. 2025 )  (Q: Dec. 2024 )(Q: Jun. 2025 )
=-7.276/( ( (8.394 - 2.387) + (5.52 - 2.033) )/ 2 )
=-7.276/( ( 6.007 + 3.487 )/ 2 )
=-7.276/4.747
=-153.28 %

(1) Note: The EBIT data used here is two times the semi-annual (Jun. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -153.28% mean?
Mirriad Advertising (MMDDF) has a ROCE % of -153.28% as of Jun. 2025.
Is Mirriad Advertising's ROCE % too high?
Mirriad Advertising's current ROCE % is -153.28%.
How does Mirriad Advertising's ROCE % compare to APP and OMC?
Mirriad Advertising's ROCE % of -153.28% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.10. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.10, based on 988 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mirriad Advertising's current ROCE % is -153.28%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mirriad Advertising stock overvalued right now?
Mirriad Advertising (MMDDF) has a current ROCE % of -153.28%. The current ROCE % is -153.28%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Mirriad Advertising (MMDDF), the current ROCE % is -153.28% as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Mirriad Advertising Business Description

Other Exchanges MIRI:UK
Address One London Wall, 6th Floor, London, GBR, EC2Y 5EB
Mirriad Advertising PLC provides an in-content advertising platform. Its artificial intelligence (AI) based platform is a solution for in-content advertising and virtual product placement. Geographically, it derives the majority of its revenue from the United States and has a presence in the UK, China, and other countries.