Mirriad AdvertisingMMDDF Gross Margin % is 7.64% as of Jun. 2025, which is 91% below its 10-year median of 81.02. The stock has 6 warning signs investors should review. Among 953 Media - Diversified companies, Mirriad Advertising ranks better than 82.58% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Mirriad Advertising had a gross margin of 7.64% for the quarter that ended in Jun. 2025 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Mirriad Advertising Gross Margin % Related Terms
Mirriad Advertising Gross Margin % Historical Data
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The historical data trend for Mirriad Advertising's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Mirriad Advertising's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mirriad Advertising Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Mirriad Advertising's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Mirriad Advertising's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Mirriad Advertising (MMDDF) has a Gross Margin % of 7.64% as of Jun. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Mirriad Advertising and its competitors. This is 91% below median its historical median of 81.02. Over the past decade, Mirriad Advertising's Gross Margin % has ranged from 65.20 to 88.81. According to the industry distribution chart, Mirriad Advertising ranks #166 out of 953 companies in the Media - Diversified industry, placing it in the top 17.4%.
Is Mirriad Advertising's Gross Margin % too high?
Mirriad Advertising's current Gross Margin % of 7.64% is 91% below median its 10-year median of 81.02. Over the past 10 years, this metric has ranged from a low of 65.20 to a high of 88.81. The Media - Diversified industry median Gross Margin % is 38.90. Mirriad Advertising's value of 7.64% is 80.4% below this industry median. Based on the distribution chart, Mirriad Advertising ranks #166 out of 953 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers.
How does Mirriad Advertising's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Mirriad Advertising ranks #166 out of 953 companies for Gross Margin %. This places Mirriad Advertising in the top 17% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.90. Mirriad Advertising's value of 7.64% is 80.4% below this benchmark. Historically, Mirriad Advertising's own Gross Margin % has ranged from 65.20 to 88.81 over the past decade. While the company's 10-year median is 81.02 vs. the industry median of 38.90, Mirriad Advertising has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.90, based on 953 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mirriad Advertising's current Gross Margin % of 7.64% is 80.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Mirriad Advertising and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mirriad Advertising's current Gross Margin % is 7.64%, which is 91% below median its own 10-year median of 81.02. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mirriad Advertising stock overvalued right now?
Mirriad Advertising (MMDDF) has a current Gross Margin % of 7.64%. The current Gross Margin % is 7.64%, which is 91% below median its 10-year median of 81.02 and 80.4% below the Media - Diversified industry median of 38.90. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Mirriad Advertising (MMDDF), the current Gross Margin % is 7.64% as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Mirriad Advertising PLC provides an in-content advertising platform. Its artificial intelligence (AI) based platform is a solution for in-content advertising and virtual product placement. Geographically, it derives the majority of its revenue from the United States and has a presence in the UK, China, and other countries.
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