MMDDF (Mirriad Advertising) Days Payable: 1,958.79 (As of Jun. 2025) — 171% Above Median


What is Mirriad Advertising Days Payable?

Mirriad Advertising MMDDF Days Payable is 1,958.79 as of Jun. 2025, which is 171% above its 10-year median of 723.72. The stock has 6 warning signs investors should review. Among 923 Media - Diversified companies, Mirriad Advertising ranks better than 95.34% on this metric.

Mirriad Advertising's average Accounts Payable for the six months ended in Jun. 2025 was $1.43 Mil. Mirriad Advertising's Cost of Goods Sold for the six months ended in Jun. 2025 was $0.13 Mil. Hence, Mirriad Advertising's Days Payable for the six months ended in Jun. 2025 was 1,958.79.

The historical rank and industry rank for Mirriad Advertising's Days Payable or its related term are showing as below:

MMDDF' s Days Payable Range Over the Past 10 Years
Min: 325.36   Med: 723.72   Max: 2167.67
Current: 1841.04

During the past 10 years, Mirriad Advertising's highest Days Payable was 2167.67. The lowest was 325.36. And the median was 723.72.

MMDDF's Days Payable is ranked better than
95.34% of 923 companies
in the Media - Diversified industry
Industry Median: 84.14 vs MMDDF: 1841.04

Mirriad Advertising's Days Payable increased from Jun. 2024 (1,390.63) to Jun. 2025 (1,958.79). It may suggest that Mirriad Advertising delayed paying its suppliers.


Mirriad Advertising Days Payable Historical Data

* Premium members only.

The historical data trend for Mirriad Advertising's Days Payable can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mirriad Advertising Days Payable Chart

Mirriad Advertising Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Days Payable
Get a 7-Day Free Trial Premium Member Only Premium Member Only 322.16 479.82 2,192.61 2,022.25 724.62

Mirriad Advertising Semi-Annual Data
Dec15 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25
Days Payable Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2,763.96 1,577.92 1,390.63 1,410.87 1,958.79

MMDDF vs APP, OMC, TTD: Days Payable Comparison

For the Advertising Agencies subindustry, Mirriad Advertising's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mirriad Advertising Days Payable vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Mirriad Advertising's Days Payable distribution charts can be found below:

* The bar in red indicates where Mirriad Advertising's Days Payable falls into.



Mirriad Advertising Days Payable Calculation

Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.

Mirriad Advertising's Days Payable for the fiscal year that ended in Dec. 2024 is calculated as

Days Payable (A: Dec. 2024 )
=Average Accounts Payable /Cost of Goods Sold*Days in Period
=( (Accounts Payable (A: Dec. 2023 ) + Accounts Payable (A: Dec. 2024 )) / count ) / Cost of Goods Sold (A: Dec. 2024 )*Days in Period
=( (0.851 + 0.9) / 2 ) / 0.441*365
=0.8755 / 0.441*365
=724.62

Mirriad Advertising's Days Payable for the quarter that ended in Jun. 2025 is calculated as:

Days Payable (Q: Jun. 2025 )
=Average Accounts Payable / Cost of Goods Sold*Days in Period
=( (Accounts Payable (Q: Dec. 2024 ) + Accounts Payable (Q: Jun. 2025 )) / count ) / Cost of Goods Sold (Q: Jun. 2025 )*Days in Period
=( (0.9 + 1.955) / 2 ) / 0.133*365 / 2
=1.4275 / 0.133*365 / 2
=1,958.79

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Days Payable →
What does a Days Payable of 1,958.79 mean?
Mirriad Advertising (MMDDF) has a Days Payable of 1,958.79 as of Jun. 2025. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Mirriad Advertising and its competitors. This is 171% above median its historical median of 723.72. Over the past decade, Mirriad Advertising's Days Payable has ranged from 325.36 to 2,167.67. According to the industry distribution chart, Mirriad Advertising ranks #43 out of 923 companies in the Media - Diversified industry, placing it in the top 4.7%.
Is Mirriad Advertising's Days Payable too high?
Mirriad Advertising's current Days Payable of 1,958.79 is 171% above median its 10-year median of 723.72. Over the past 10 years, this metric has ranged from a low of 325.36 to a high of 2,167.67. The Media - Diversified industry median Days Payable is 84.14. Mirriad Advertising's value of 1,958.79 is 2228% above this industry median. Based on the distribution chart, Mirriad Advertising ranks #43 out of 923 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers.
How does Mirriad Advertising's Days Payable compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Mirriad Advertising ranks #43 out of 923 companies for Days Payable. This places Mirriad Advertising in the top 5% of its industry — outperforming the majority of peers. The industry median Days Payable is 84.14. Mirriad Advertising's value of 1,958.79 is 2228% above this benchmark. Historically, Mirriad Advertising's own Days Payable has ranged from 325.36 to 2,167.67 over the past decade. While the company's 10-year median is 723.72 vs. the industry median of 84.14, Mirriad Advertising has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Media - Diversified company?
The median Days Payable among Media - Diversified companies is 84.14, based on 923 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mirriad Advertising's current Days Payable of 1,958.79 is 2228% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Mirriad Advertising and its competitors. For the Media - Diversified industry, the median Days Payable is 84.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mirriad Advertising's current Days Payable is 1,958.79, which is 171% above median its own 10-year median of 723.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mirriad Advertising stock overvalued right now?
Mirriad Advertising (MMDDF) has a current Days Payable of 1,958.79. The current Days Payable is 1,958.79, which is 171% above median its 10-year median of 723.72 and 2228% above the Media - Diversified industry median of 84.14. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For Mirriad Advertising (MMDDF), the current Days Payable is 1,958.79 as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Mirriad Advertising Business Description

Other Exchanges MIRI:UK
Address One London Wall, 6th Floor, London, GBR, EC2Y 5EB
Mirriad Advertising PLC provides an in-content advertising platform. Its artificial intelligence (AI) based platform is a solution for in-content advertising and virtual product placement. Geographically, it derives the majority of its revenue from the United States and has a presence in the UK, China, and other countries.