Phoenix New Media (Phoenix New Media) GF Value Rank : 8 (As of Apr. 29, 2024)

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What is Phoenix New Media GF Value Rank?

Phoenix New Media has the GF Value Rank of 8.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Phoenix New Media's GF Value Rank

For the Internet Content & Information subindustry, Phoenix New Media's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Phoenix New Media's GF Value Rank Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Phoenix New Media's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Phoenix New Media's GF Value Rank falls into.

Phoenix New Media GF Value Rank Related Terms

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Phoenix New Media (Phoenix New Media) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Phoenix New Media Ltd (NYSE:FENG) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

1PX:Germany

Address

No. 4 Qiyang Road, Sinolight Plaza, 16th Floor, Wangjing, Chaoyang District, Beijing, CHN, 100102

Website

https://www.ifeng.com

Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives revenue from China.