Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Phoenix New Media has the Profitability Rank of 4.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Phoenix New Media Profitability Rank Related Terms
FENG vs NAMI, CHAI, GITS: Profitability Rank Comparison
For the Internet Content & Information subindustry, Phoenix New Media's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Phoenix New Media Profitability Rank vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Phoenix New Media's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Phoenix New Media's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Phoenix New Media has the Profitability Rank of 4.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Phoenix New Media (FENG) has a Profitability Rank of 4 as of Jun. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Phoenix New Media and its competitors. This is 33% below median its historical median of 6.00. Over the past decade, Phoenix New Media's Profitability Rank has ranged from 3.00 to 7.00.
Is Phoenix New Media's Profitability Rank too high?
Phoenix New Media's current Profitability Rank of 4 is 33% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 3.00 to a high of 7.00. Overall, Phoenix New Media has a GF Score™ of 52/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Phoenix New Media's Profitability Rank compare to NAMI and CHAI?
Phoenix New Media's Profitability Rank of 4 can be compared against companies in the Interactive Media industry. Historically, Phoenix New Media's own Profitability Rank has ranged from 3.00 to 7.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for an Interactive Media company?
A good Profitability Rank depends on the Interactive Media industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Phoenix New Media and its competitors. Phoenix New Media's current Profitability Rank is 4, which is 33% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix New Media stock overvalued right now?
Based on GuruFocus' analysis, Phoenix New Media (FENG) is currently considered Possible Value Trap. The stock's GF Value™ is $2.41, compared to a current price of $1.48 — trading 38.6% below its estimated fair value. The current Profitability Rank is 4, which is 33% below median its 10-year median of 6.00. Phoenix New Media's overall GF Score™ is 52/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Phoenix New Media (FENG), the current Profitability Rank is 4 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Phoenix New Media (FENG) Overvalued in 2026?
Based on GuruFocus' analysis, Phoenix New Media stock appears to be undervalued.
The current stock price of $1.48 is trading 38.6% below its estimated GF Value™ of $2.41.
GuruFocus considers Phoenix New Media to be Possible Value Trap.
Key valuation signals for FENG:
Profitability Rank: 4 (33% below median its 10-year median of 6.00)
GF Value™: $2.41 vs. price of $1.48 (38.6% below fair value)
No single metric tells the full story. See the FENG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives all of its revenue from PRC.
52GF Score
Get the complete analysis for FENG
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FENG has been successfully added to your 
