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Phoenix New MediaFENG 52 Cyclically Adjusted PB Ratio is 0.06 as of Aug. 28, 2026, which is 40% below its 10-year median of 0.10. GuruFocus rates FENG with a GF Score™ of 52/100 and a GF Value™ of $2.41 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 339 Interactive Media companies, Phoenix New Media ranks better than 98.23% on this metric.
The historical rank and industry rank for Phoenix New Media's Cyclically Adjusted PB Ratio or its related term are showing as below:
FENG'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.04 Med: 0.1 Max: 0.56
Current: 0.06
During the past years, Phoenix New Media's highest Cyclically Adjusted PB Ratio was 0.56. The lowest was 0.04. And the median was 0.10.
FENG's Cyclically Adjusted PB Ratio is ranked better than 98.23% of 339
companies
in the Interactive Media industry
Industry Median: 1.43
vs FENG: 0.06
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Phoenix New Media's adjusted book value per share data for the three months ended in Jun. 2026 was $14.213. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $24.38 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Phoenix New Media (NYSE:FENG) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Phoenix New Media Cyclically Adjusted PB Ratio Related Terms
Phoenix New Media Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for Phoenix New Media's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Phoenix New Media Cyclically Adjusted PB Ratio Chart
FENG vs NAMI, CHAI, GITS: Cyclically Adjusted PB Ratio Comparison
For the Internet Content & Information subindustry, Phoenix New Media's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Phoenix New Media Cyclically Adjusted PB Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Phoenix New Media's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Phoenix New Media's Cyclically Adjusted PB Ratio falls into.
Phoenix New Media Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
Phoenix New Media's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 0.06 mean?
Phoenix New Media (FENG) has a Cyclically Adjusted PB Ratio of 0.06 as of Aug. 28, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Phoenix New Media and its competitors. This is 40% below median its historical median of 0.10. Over the past decade, Phoenix New Media's Cyclically Adjusted PB Ratio has ranged from 0.04 to 0.56. According to the industry distribution chart, Phoenix New Media ranks #6 out of 339 companies in the Interactive Media industry, placing it in the top 1.8%.
Is Phoenix New Media's Cyclically Adjusted PB Ratio too high?
Phoenix New Media's current Cyclically Adjusted PB Ratio of 0.06 is 40% below median its 10-year median of 0.10. Over the past 10 years, this metric has ranged from a low of 0.04 to a high of 0.56. The Interactive Media industry median Cyclically Adjusted PB Ratio is 1.43. Phoenix New Media's value of 0.06 is 95.8% below this industry median. Based on the distribution chart, Phoenix New Media ranks #6 out of 339 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Phoenix New Media has a GF Score™ of 52/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Phoenix New Media's Cyclically Adjusted PB Ratio compare to NAMI and CHAI?
According to the Interactive Media industry distribution chart, Phoenix New Media ranks #6 out of 339 companies for Cyclically Adjusted PB Ratio. This places Phoenix New Media in the top 2% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PB Ratio is 1.43. Phoenix New Media's value of 0.06 is 95.8% below this benchmark. Historically, Phoenix New Media's own Cyclically Adjusted PB Ratio has ranged from 0.04 to 0.56 over the past decade. While the company's 10-year median is 0.10 vs. the industry median of 1.43, Phoenix New Media has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Interactive Media company?
The median Cyclically Adjusted PB Ratio among Interactive Media companies is 1.43, based on 339 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Phoenix New Media's current Cyclically Adjusted PB Ratio of 0.06 is 95.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Phoenix New Media and its competitors. For the Interactive Media industry, the median Cyclically Adjusted PB Ratio is 1.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Phoenix New Media's current Cyclically Adjusted PB Ratio is 0.06, which is 40% below median its own 10-year median of 0.10. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix New Media stock overvalued right now?
Based on GuruFocus' analysis, Phoenix New Media (FENG) is currently considered Possible Value Trap. The stock's GF Value™ is $2.41, compared to a current price of $1.48 — trading 38.6% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.06, which is 40% below median its 10-year median of 0.10 and 95.8% below the Interactive Media industry median of 1.43. Phoenix New Media's overall GF Score™ is 52/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Phoenix New Media (FENG), the current Cyclically Adjusted PB Ratio is 0.06 as of Aug. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Phoenix New Media (FENG) Overvalued in 2026?
Based on GuruFocus' analysis, Phoenix New Media stock appears to be undervalued.
The current stock price of $1.48 is trading 38.6% below its estimated GF Value™ of $2.41.
GuruFocus considers Phoenix New Media to be Possible Value Trap.
Key valuation signals for FENG:
Cyclically Adjusted PB Ratio: 0.06 (40% below median its 10-year median of 0.10)
GF Value™: $2.41 vs. price of $1.48 (38.6% below fair value)
Industry Position: 95.8% below the Interactive Media median (#6 of 339)
No single metric tells the full story. See the FENG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives all of its revenue from PRC.
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