ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Phoenix New Media's annualizedNet Income for the quarter that ended in Mar. 2026 was $-9.7 Mil.
Phoenix New Media's average Total Assets over the quarter that ended in Mar. 2026 was $233.0 Mil. Therefore, Phoenix New Media's annualized ROA % for the quarter that ended in Mar. 2026 was -4.18%.
The historical rank and industry rank for Phoenix New Media's ROA % or its related term are showing as below:
FENG'
s ROA % Range Over the Past 10 Years
Min: -8.06 Med: -0.75 Max: 14.49
Current: 0.82
During the past 13 years, Phoenix New Media's highest ROA % was 14.49%. The lowest was -8.06%. And the median was -0.75%.
FENG's ROA % is ranked better than 50.53% of 568
companies
in the Interactive Media industry
Industry Median: 0.675
vs FENG: 0.82
Phoenix New Media (NYSE:FENG) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Phoenix New Media ROA % Related Terms
Phoenix New Media ROA % Historical Data
* Premium members only.
The historical data trend for Phoenix New Media's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Phoenix New Media's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Phoenix New Media ROA % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Phoenix New Media's ROA % distribution charts can be found below:
* The bar in red indicates where Phoenix New Media's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Phoenix New Media (FENG) has a ROA % of -4.18% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Phoenix New Media and its competitors. According to the industry distribution chart, Phoenix New Media ranks #281 out of 568 companies in the Interactive Media industry, placing it in the top 49.5%.
Is Phoenix New Media's ROA % too high?
Phoenix New Media's current ROA % is -4.18%. Based on the distribution chart, Phoenix New Media ranks #281 out of 568 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Phoenix New Media has a GF Score™ of 50/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Phoenix New Media's ROA % compare to CHAI and SFUNY?
According to the Interactive Media industry distribution chart, Phoenix New Media ranks #281 out of 568 companies for ROA %. This puts Phoenix New Media in the upper half of its industry. The industry median ROA % is 0.68. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for an Interactive Media company?
The median ROA % among Interactive Media companies is 0.68, based on 568 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Phoenix New Media and its competitors. For the Interactive Media industry, the median ROA % is 0.68 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Phoenix New Media's current ROA % is -4.18%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix New Media stock overvalued right now?
Based on GuruFocus' analysis, Phoenix New Media (FENG) is currently considered Possible Value Trap. The stock's GF Value™ is $2.34, compared to a current price of $1.55 — trading 33.8% below its estimated fair value. The current ROA % is -4.18%. Phoenix New Media's overall GF Score™ is 50/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Phoenix New Media (FENG), the current ROA % is -4.18% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Phoenix New Media (FENG) Overvalued in 2026?
Based on GuruFocus' analysis, Phoenix New Media stock appears to be undervalued.
The current stock price of $1.55 is trading 33.8% below its estimated GF Value™ of $2.34.
GuruFocus considers Phoenix New Media to be Possible Value Trap.
Key valuation signals for FENG:
ROA %: -4.18%
GF Value™: $2.34 vs. price of $1.55 (33.8% below fair value)
No single metric tells the full story. See the FENG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives all of its revenue from PRC.
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