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FitLife Brands (FitLife Brands) Risk Assessment


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What is FitLife Brands Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of FitLife Brands is: Moderate Risk: Sensitive, better choose undervalued stock.


Competitive Comparison of FitLife Brands's Risk Assessment

For the Packaged Foods subindustry, FitLife Brands's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


FitLife Brands's Risk Assessment Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, FitLife Brands's Risk Assessment distribution charts can be found below:

* The bar in red indicates where FitLife Brands's Risk Assessment falls into.



FitLife Brands  (NAS:FTLF) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.


FitLife Brands Risk Assessment Related Terms

Thank you for viewing the detailed overview of FitLife Brands's Risk Assessment provided by GuruFocus.com. Please click on the following links to see related term pages.


FitLife Brands (FitLife Brands) Business Description

Traded in Other Exchanges
Address
5214 South 136th Street, Omaha, NE, USA, 68137
FitLife Brands Inc is a provider of proprietary nutritional supplements for health-conscious consumers. The company markets and sells its products under NDS, PMD, Siren labs, Core active, Metis nutrition, Isatori and Biogenetic laboratories brand names. Its product portfolio consists of sports nutrition, energy, and sports drink products, meal replacement products and weight loss products. The firm derives its revenue from product sales. Its product categories include Natural & Organic Foods, Functional Foods, Natural & Organic Personal Care and Household Products and Supplements.
Executives
Jakob York officer: CHIEF FINANCIAL OFFICER C/O FITLIFE BRANDS, INC., 5214 S. 136TH STREET, OMAHA NE 68137
Ryan Patrick John Phillip officer: Chief Retail Officer 16301 FLINT ST, OVERLAND PARK KS 66221
Todd Ordal director 15000 W. 6TH AVENUE, SUITE 202, GOLDEN CO 80401
Lewis Jaffe director 201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851
Judd Dayton director 878 S. DENTON TAP RD., SUITE 220, COPPELL TX 75019
Susan Kinnaman officer: Chief Financial Officer 5214 S. 136TH STREET, OMAHA NE 68137
Seth Yakatan director 231 NORMAN AVENUE, BROOKLYN NY 11222
Stephen D. Adele director, officer: CEO, iSatori, Inc. 15000 W. 6TH AVENUE, SUITE 202, GOLDEN CO 80401
Jeffrey N. Greenblatt 10 percent owner 14 EAST 60TH STREET, SUITE 600, NEW YORK NY 10022
Grant Robert Dawson director C/O GLOWPOINT, INC., 430 MOUNTAIN AVENUE, SUITE 301, MURRAY HILL NJ 07974
Fadi M. Aramouni director 3017 JEANIE LANE, MANHATTAN KS 66502
Jason T Adelman 10 percent owner 900 PARK AVENUE, APARTMENT 15A, NEW YORK NY 10021
Michael S Abrams officer: Chief Financial Officer 64 RAMSHEAD ROAD, RAYNHAM MA 02767
John S Wilson director, officer: CHIEF EXECUTIVE OFFICER 11011 Q STREET, BUILDING A, SUITE 106, OMAHA NE 68137
Landers Elorian Connard director

FitLife Brands (FitLife Brands) Headlines